Sascha Steinmann
Biographic Data
| ID | 5243839 |
|---|---|
| NAME | Sascha Steinmann |
| GIVEN NAMES | Sascha |
| FAMILY NAME | Steinmann |
| SIGNATURE | STEINMANN S |
| AFFILIATIONS | Aarhus University |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 3 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 1 |
Visual fidelity in the metaverse matters for memory performance
The metaverse offers unlimited opportunities for interaction, training, business and pleasure across industries. While research is still in its infancy, the concept has been around for more than a decade, experiencing vast technological innovation in recent years. Headsets to experience metaverses via virtual reality (VR) provide increasing visual fidelity, which can alter the metaverse experience for the individual. Visual fidelity refers to the…
How the Presence of Employee Avatars Affects Metaverse Shopping Behavior
Brands are increasingly using the metaverse to promote sales of products and services, but the social influence of avatars in that context is largely unknown. Grounded in social impact theory and impression management literature, this research investigates the impact of retail store employee avatar presence on consumer behavior. Two between-subjects studies from laboratory and online settings uncover consumers’ aversive responses to employee avat…
What helps children resist distracting marketing stimuli? Implementation intentions and restrictions alter food choice
What helps children resist distracting marketing stimuli? Implementation intentions and restrictions alter food choice
Visual fidelity in the metaverse matters for memory performance
The metaverse offers unlimited opportunities for interaction, training, business and pleasure across industries. While research is still in its infancy, the concept has been around for more than a decade, experiencing vast technological innovation in recent years. Headsets to experience metaverses via virtual reality (VR) provide increasing visual fidelity, which can alter the metaverse experience for the individual. Visual fidelity refers to the…
How the Presence of Employee Avatars Affects Metaverse Shopping Behavior
Brands are increasingly using the metaverse to promote sales of products and services, but the social influence of avatars in that context is largely unknown. Grounded in social impact theory and impression management literature, this research investigates the impact of retail store employee avatar presence on consumer behavior. Two between-subjects studies from laboratory and online settings uncover consumers’ aversive responses to employee avat…
Computer Science (3 works) · Psychology (3 works) · Cognitive psychology (2 works) · Human–computer interaction (2 works) · Metaverse (2 works) · Virtual Reality Applications and Impacts (2 works) · Advertising (1 work) · Arousal (1 work) · Augmented Reality Applications (1 work) · Avatar (1 work)