Lucy Ann Newton
Biographic Data
| ID | 5244882 |
|---|---|
| NAME | Lucy Ann Newton |
| GIVEN NAMES | Lucy Ann |
| FAMILY NAME | Newton |
| SIGNATURE | NEWTON L A |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 4 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2012 |
| LATEST PUBLICATION YEAR | 2012 |
| H-INDEX | 1 |
Advertising, promotion, and the rise of a national building society movement in interwar Britain
This article examines the role of advertisement and promotion in the successful development of nationwide building societies in interwar Britain and the rapid overall growth of the building society movement. Major building societies are shown to have used extensive advertising to compensate for their initial lack of established national brands, promote home-ownership, and make savers aware of the attractive earnings and high security of building …
Advertising, promotion, and the rise of a national building society movement in interwar Britain
This article examines the role of advertisement and promotion in the successful development of nationwide building societies in interwar Britain and the rapid overall growth of the building society movement. Major building societies are shown to have used extensive advertising to compensate for their initial lack of established national brands, promote home-ownership, and make savers aware of the attractive earnings and high security of building …
Advertising, promotion, and the rise of a national building society movement in interwar Britain
This article examines the role of advertisement and promotion in the successful development of nationwide building societies in interwar Britain and the rapid overall growth of the building society movement. Major building societies are shown to have used extensive advertising to compensate for their initial lack of established national brands, promote home-ownership, and make savers aware of the attractive earnings and high security of building …
Advertising (1 work) · Agency (philosophy (1 work) · Business (1 work) · Earnings (1 work) · Finance (1 work) · Finance (1 work) · Historical Economic and Social Studies (1 work) · Historical Studies on Reproduction, Gender, Health, and Societal Changes (1 work) · Interwar period (1 work) · Law (1 work)