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Kaoruko Kondo

Biographic Data

ID5244965
NAMEKaoruko Kondo
GIVEN NAMESKaoruko
FAMILY NAMEKondo
SIGNATUREKONDO K
AFFILIATIONSWestminster Business School, University of Westminster
VERIFIEDNo
TOTAL WORKS1
TOTAL CITATIONS0
AUTHOR COUNT1
EDITOR COUNT0
FIRST PUBLICATION YEAR2025
LATEST PUBLICATION YEAR2025
H-INDEX0
  • The very latest, modom’

    Open Access•Michael Heller, Gurdeep Kohli et al.•ARTICLE•Business History•2025•References: 25

    Content marketing involves the production of creative content by organisations to engage and develop relations with consumers. It has been practiced since at least the eighteenth century. Despite its longevity, there has been no detailed historical study of content marketing. This article seeks to fill this lacuna by examining the use of content marketing by the British gas industry in the interwar period (1918–1939). During this period, the gas …

No prominent works on this page.

  • The very latest, modom’

    Open Access•Michael Heller, Gurdeep Kohli et al.•ARTICLE•Business History•2025•References: 25

    Content marketing involves the production of creative content by organisations to engage and develop relations with consumers. It has been practiced since at least the eighteenth century. Despite its longevity, there has been no detailed historical study of content marketing. This article seeks to fill this lacuna by examining the use of content marketing by the British gas industry in the interwar period (1918–1939). During this period, the gas …

Association (psychology (1 works) · Australian History and Society (1 works) · Business (1 works) · Coke (1 works) · Commerce (1 works) · Economic history (1 works) · Economics (1 works) · Economy (1 works) · Engineering (1 works) · Political and Economic history of UK and US (1 works)

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