P Mai
Biographic Data
| ID | 53992 |
|---|---|
| NAME | P Mai |
| GIVEN NAMES | P |
| FAMILY NAME | Mai |
| SIGNATURE | MAI P |
| AFFILIATIONS | Toronto Metropolitan University |
| ORCID | 0000-0002-6950-1220 |
| VERIFIED | Yes |
| TOTAL WORKS | 10 |
| TOTAL CITATIONS | 29 |
| AUTHOR COUNT | 10 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2016 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
Same Platform, Different Stories: TikTok and the Battle Over Immigration Narratives
In an era defined by overlapping global crises, immigration has become a key fault line in what scholars term a “polycrisis.” Within this context, social media platforms serve as digital battlegrounds for competing narratives about immigration, with TikTok occupying a distinct and understudied niche. This article examines how immigration-related content in Canada is framed on TikTok and how the platform’s logic of mimesis and interactivity, groun…
Online toxic speech as positioning acts: Hate as discursive mechanisms for othering and belonging
While digital platforms foster a sense of community and identity, they also facilitate harmful exclusionary practices. In this context, toxic and hateful speech are key mechanisms not only for harming others but also marking processes of othering and belonging. In this article, we examine the role of hateful and toxic speech in structuring processes of in- and out-group formation and maintenance by focusing on a public Colombian Telegram group. M…
Pandemic Politics: The 2021 and 2022 German and Australian Federal Election Campaigns on Social Media
One of the effects of the continuing COVID-19 pandemic has been to further accelerate the incorporation of social media activities into political and electoral campaigning. Especially as a result of lockdowns and other restrictions to offline public life, overall social media use has increased in many countries; health concerns have severely curtailed conventional in-person political campaigning activities, from doorknocking to mass rallies (even…
Falling for Russian Propaganda: Understanding the Factors that Contribute to Belief in Pro-Kremlin Disinformation on Social Media
As Russia launched its full-scale invasion of Ukraine in February 2022, social media was rife with pro-Kremlin disinformation. To effectively tackle the issue of state-sponsored disinformation campaigns, this study examines the underlying reasons why some individuals are susceptible to false claims and explores ways to reduce their susceptibility. It uses linear regression analysis on data from a national survey of 1,500 adults (18+) to examine t…
Trust and Safety on Social Media: Understanding the Impact of Anti-Social Behavior and Misinformation on Content Moderation and Platform Governance
The Special Issue on Trust and Safety on Social Media delves into two pressing and interlinked concerns: the growing prevalence of anti-social behavior and the widespread presence of misinformation within and across various social media platforms. The collection of articles featured in the issue collectively examines factors that contribute to these concerns and proposes potential strategies to mitigate their negative impact on social media users…
How coordinated link sharing behavior and partisans' narrative framing fan the spread of Covid-19 misinformation and conspiracy theories
This study examines the presence and role of Coordinated Link Sharing Behavior (CLSB) on Facebook around the "America's Frontline Doctors" press conference, and the promotion of several unproven conspiracy theories including the false assertion that hydroxychloroquine is a "cure" for COVID-19 by Dr. Stella Immanuel, one of the doctors who took part in the press conference. We collected 7,737 public Facebook posts mentioning Stella Immanuel using …
Going viral: How a single tweet spawned a Covid-19 conspiracy theory on Twitter
In late March of 2020, a new hashtag, #FilmYourHospital, made its first appearance on social media. The hashtag encouraged people to visit local hospitals to take pictures and videos of empty hospitals to help "prove" that the COVID-19 pandemic is an elaborate hoax. Using techniques from Social Network Analysis, this case study examines how this conspiracy theory propagated on Twitter and whether the hashtag virality was aided by the use of autom…
Networked Influence: An Introduction
We are witnessing a changing social media environment with new actors, new influencers, and new challenges. Considering the changes on social media platforms, the rise of bots, and the increased participation of state actors, this thematic collection addresses the methodological, topical, and ethical issues of networked influence. The Facebook-Cambridge Analytica scandal opened a new chapter to analyze what 'influence' means in our current, compl…
Social Media for Social Good or Evil: An Introduction
In the heyday of social media, individuals around the world held high hopes for the democratizing force of social media; however, in light of the recent public outcry of privacy violations, fake news, and Russian troll farms, much of optimism toward social media has waned in favor of skepticism, fear, and outrage. This special issue critically explores the question, 'Is social media for good or evil?' While good and evil are both moral terms, the…
A How-to for Using Netlytic to collect and Analyze Social Media Data: A Case Study of the Use of Twitter During the 2014 Euromaidan Revolution in Ukraine
Going viral: How a single tweet spawned a Covid-19 conspiracy theory on Twitter
In late March of 2020, a new hashtag, #FilmYourHospital, made its first appearance on social media. The hashtag encouraged people to visit local hospitals to take pictures and videos of empty hospitals to help "prove" that the COVID-19 pandemic is an elaborate hoax. Using techniques from Social Network Analysis, this case study examines how this conspiracy theory propagated on Twitter and whether the hashtag virality was aided by the use of autom…
How coordinated link sharing behavior and partisans' narrative framing fan the spread of Covid-19 misinformation and conspiracy theories
This study examines the presence and role of Coordinated Link Sharing Behavior (CLSB) on Facebook around the "America's Frontline Doctors" press conference, and the promotion of several unproven conspiracy theories including the false assertion that hydroxychloroquine is a "cure" for COVID-19 by Dr. Stella Immanuel, one of the doctors who took part in the press conference. We collected 7,737 public Facebook posts mentioning Stella Immanuel using …
Networked Influence: An Introduction
We are witnessing a changing social media environment with new actors, new influencers, and new challenges. Considering the changes on social media platforms, the rise of bots, and the increased participation of state actors, this thematic collection addresses the methodological, topical, and ethical issues of networked influence. The Facebook-Cambridge Analytica scandal opened a new chapter to analyze what 'influence' means in our current, compl…
Online toxic speech as positioning acts: Hate as discursive mechanisms for othering and belonging
While digital platforms foster a sense of community and identity, they also facilitate harmful exclusionary practices. In this context, toxic and hateful speech are key mechanisms not only for harming others but also marking processes of othering and belonging. In this article, we examine the role of hateful and toxic speech in structuring processes of in- and out-group formation and maintenance by focusing on a public Colombian Telegram group. M…
Falling for Russian Propaganda: Understanding the Factors that Contribute to Belief in Pro-Kremlin Disinformation on Social Media
As Russia launched its full-scale invasion of Ukraine in February 2022, social media was rife with pro-Kremlin disinformation. To effectively tackle the issue of state-sponsored disinformation campaigns, this study examines the underlying reasons why some individuals are susceptible to false claims and explores ways to reduce their susceptibility. It uses linear regression analysis on data from a national survey of 1,500 adults (18+) to examine t…
Trust and Safety on Social Media: Understanding the Impact of Anti-Social Behavior and Misinformation on Content Moderation and Platform Governance
The Special Issue on Trust and Safety on Social Media delves into two pressing and interlinked concerns: the growing prevalence of anti-social behavior and the widespread presence of misinformation within and across various social media platforms. The collection of articles featured in the issue collectively examines factors that contribute to these concerns and proposes potential strategies to mitigate their negative impact on social media users…
Social Media for Social Good or Evil: An Introduction
In the heyday of social media, individuals around the world held high hopes for the democratizing force of social media; however, in light of the recent public outcry of privacy violations, fake news, and Russian troll farms, much of optimism toward social media has waned in favor of skepticism, fear, and outrage. This special issue critically explores the question, 'Is social media for good or evil?' While good and evil are both moral terms, the…
A How-to for Using Netlytic to collect and Analyze Social Media Data: A Case Study of the Use of Twitter During the 2014 Euromaidan Revolution in Ukraine
Social Media for Social Good or Evil: An Introduction
In the heyday of social media, individuals around the world held high hopes for the democratizing force of social media; however, in light of the recent public outcry of privacy violations, fake news, and Russian troll farms, much of optimism toward social media has waned in favor of skepticism, fear, and outrage. This special issue critically explores the question, 'Is social media for good or evil?' While good and evil are both moral terms, the…
Networked Influence: An Introduction
We are witnessing a changing social media environment with new actors, new influencers, and new challenges. Considering the changes on social media platforms, the rise of bots, and the increased participation of state actors, this thematic collection addresses the methodological, topical, and ethical issues of networked influence. The Facebook-Cambridge Analytica scandal opened a new chapter to analyze what 'influence' means in our current, compl…
Going viral: How a single tweet spawned a Covid-19 conspiracy theory on Twitter
In late March of 2020, a new hashtag, #FilmYourHospital, made its first appearance on social media. The hashtag encouraged people to visit local hospitals to take pictures and videos of empty hospitals to help "prove" that the COVID-19 pandemic is an elaborate hoax. Using techniques from Social Network Analysis, this case study examines how this conspiracy theory propagated on Twitter and whether the hashtag virality was aided by the use of autom…
How coordinated link sharing behavior and partisans' narrative framing fan the spread of Covid-19 misinformation and conspiracy theories
This study examines the presence and role of Coordinated Link Sharing Behavior (CLSB) on Facebook around the "America's Frontline Doctors" press conference, and the promotion of several unproven conspiracy theories including the false assertion that hydroxychloroquine is a "cure" for COVID-19 by Dr. Stella Immanuel, one of the doctors who took part in the press conference. We collected 7,737 public Facebook posts mentioning Stella Immanuel using …
Pandemic Politics: The 2021 and 2022 German and Australian Federal Election Campaigns on Social Media
One of the effects of the continuing COVID-19 pandemic has been to further accelerate the incorporation of social media activities into political and electoral campaigning. Especially as a result of lockdowns and other restrictions to offline public life, overall social media use has increased in many countries; health concerns have severely curtailed conventional in-person political campaigning activities, from doorknocking to mass rallies (even…
Falling for Russian Propaganda: Understanding the Factors that Contribute to Belief in Pro-Kremlin Disinformation on Social Media
As Russia launched its full-scale invasion of Ukraine in February 2022, social media was rife with pro-Kremlin disinformation. To effectively tackle the issue of state-sponsored disinformation campaigns, this study examines the underlying reasons why some individuals are susceptible to false claims and explores ways to reduce their susceptibility. It uses linear regression analysis on data from a national survey of 1,500 adults (18+) to examine t…
Trust and Safety on Social Media: Understanding the Impact of Anti-Social Behavior and Misinformation on Content Moderation and Platform Governance
The Special Issue on Trust and Safety on Social Media delves into two pressing and interlinked concerns: the growing prevalence of anti-social behavior and the widespread presence of misinformation within and across various social media platforms. The collection of articles featured in the issue collectively examines factors that contribute to these concerns and proposes potential strategies to mitigate their negative impact on social media users…
Online toxic speech as positioning acts: Hate as discursive mechanisms for othering and belonging
While digital platforms foster a sense of community and identity, they also facilitate harmful exclusionary practices. In this context, toxic and hateful speech are key mechanisms not only for harming others but also marking processes of othering and belonging. In this article, we examine the role of hateful and toxic speech in structuring processes of in- and out-group formation and maintenance by focusing on a public Colombian Telegram group. M…
Same Platform, Different Stories: TikTok and the Battle Over Immigration Narratives
In an era defined by overlapping global crises, immigration has become a key fault line in what scholars term a “polycrisis.” Within this context, social media platforms serve as digital battlegrounds for competing narratives about immigration, with TikTok occupying a distinct and understudied niche. This article examines how immigration-related content in Canada is framed on TikTok and how the platform’s logic of mimesis and interactivity, groun…
Sociology (9 works) · Political science (8 works) · Social media (8 works) · Social Media and Politics (8 works) · Hate Speech and Cyberbullying Detection (6 works) · Media studies (6 works) · Misinformation and Its Impacts (6 works) · Law (5 works) · Public relations (5 works) · Computer Science (4 works)