Beverley Sparks
Biographic Data
| ID | 5449772 |
|---|---|
| NAME | Beverley Sparks |
| GIVEN NAMES | Beverley |
| FAMILY NAME | Sparks |
| SIGNATURE | SPARKS B |
| AFFILIATIONS | Griffith University |
| VERIFIED | No |
| TOTAL WORKS | 11 |
| TOTAL CITATIONS | 237 |
| AUTHOR COUNT | 11 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2002 |
| LATEST PUBLICATION YEAR | 2017 |
| H-INDEX | 6 |
Barriers to offering special interest tour products to the Chinese outbound group market
The Role of Customer Engagement in Building Consumer Loyalty to Tourism Brands
Customer engagement has recently emerged in both academic literature and practitioner discussions as a brand loyalty predictor that may be superior to other traditional loyalty antecedents. However, empirical inquiry on customer engagement is relatively scarce. As tourism and hospitality firms have widely adopted customer engagement strategies for managing customer–brand relationships, further understanding of this concept is essential. Using str…
Responding to negative online reviews
Customer Engagement With Tourism Brands
Although customer engagement (CE) has emerged as a widely used term in many industries, including tourism and hospitality, academic research lacks a clear conceptualization and rigorous measurement of the construct. This study develops and validates a 25-item CE scale that comprises five factors: identification, enthusiasm, attention, absorption, and interaction. The scale, developed from a survey of hotel and airline customers, demonstrated stro…
Online travel reviews as persuasive communication
The impact of online reviews on hotel booking intentions and perception of trust
Chinese Outbound tourists
Planning a wine tourism vacation? Factors that help to predict tourist behavioural intentions
Cultural influences on travel lifestyle
Social Identity’s Impact on Service Recovery Evaluations in Alliances
Fair process revisited
The impact of online reviews on hotel booking intentions and perception of trust
Chinese Outbound tourists
Online travel reviews as persuasive communication
Responding to negative online reviews
Planning a wine tourism vacation? Factors that help to predict tourist behavioural intentions
Fair process revisited
Cultural influences on travel lifestyle
Barriers to offering special interest tour products to the Chinese outbound group market
Social Identity’s Impact on Service Recovery Evaluations in Alliances
Fair process revisited
Social Identity’s Impact on Service Recovery Evaluations in Alliances
Planning a wine tourism vacation? Factors that help to predict tourist behavioural intentions
Cultural influences on travel lifestyle
Chinese Outbound tourists
The impact of online reviews on hotel booking intentions and perception of trust
Online travel reviews as persuasive communication
Customer Engagement With Tourism Brands
Although customer engagement (CE) has emerged as a widely used term in many industries, including tourism and hospitality, academic research lacks a clear conceptualization and rigorous measurement of the construct. This study develops and validates a 25-item CE scale that comprises five factors: identification, enthusiasm, attention, absorption, and interaction. The scale, developed from a survey of hotel and airline customers, demonstrated stro…
Responding to negative online reviews
The Role of Customer Engagement in Building Consumer Loyalty to Tourism Brands
Customer engagement has recently emerged in both academic literature and practitioner discussions as a brand loyalty predictor that may be superior to other traditional loyalty antecedents. However, empirical inquiry on customer engagement is relatively scarce. As tourism and hospitality firms have widely adopted customer engagement strategies for managing customer–brand relationships, further understanding of this concept is essential. Using str…
Barriers to offering special interest tour products to the Chinese outbound group market
Business (10 works) · Advertising (9 works) · Psychology (8 works) · Tourism (8 works) · Customer Service Quality and Loyalty (7 works) · Marketing (7 works) · Political science (7 works) · Digital Marketing and Social Media (6 works) · Consumer Behavior in Brand Consumption and Identification (5 works) · Social Psychology (5 works)