Jong Ho Lee
Biographic Data
| ID | 5492813 |
|---|---|
| NAME | Jong Ho Lee |
| GIVEN NAMES | Jong Ho |
| FAMILY NAME | Lee |
| SIGNATURE | LEE J H |
| AFFILIATIONS | Yeungnam University Medical Center |
| ORCID | 0000-0002-2724-7295 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 0 |
Effect of Character Marketing and Marketing Mix on Usage Intention of Internet-Only Banks
Two South Korean internet-only banks were established around the same time, but their performances differ significantly when the product is similar to intangible values such as brand equity and marketing efforts. This study credits brand equity with causing performance difference and proposes a research model to examine which marketing activities construct brand equity. Traditional 4P marketing activities and character marketing are selected as m…
All-Trans Retinoic Acid-Induced Ototoxicity during Chemotherapy in Pediatric Acute Promyelocytic Leukemia
All-trans retinoic acid (ATRA) is known to induce complete remission of acute promyelocytic leukemia (APL) and its use has significantly improved the cure rate of APL. However, ATRA also causes side effects such as differentiation syndrome or intracranial hypertension. In our case, the patient was diagnosed with APL and developed hearing loss thrice while being treated with ATRA. Therefore, we reduced the dose of ATRA instead of stopping it altog…
No prominent works on this page.
Effect of Character Marketing and Marketing Mix on Usage Intention of Internet-Only Banks
Two South Korean internet-only banks were established around the same time, but their performances differ significantly when the product is similar to intangible values such as brand equity and marketing efforts. This study credits brand equity with causing performance difference and proposes a research model to examine which marketing activities construct brand equity. Traditional 4P marketing activities and character marketing are selected as m…
All-Trans Retinoic Acid-Induced Ototoxicity during Chemotherapy in Pediatric Acute Promyelocytic Leukemia
All-trans retinoic acid (ATRA) is known to induce complete remission of acute promyelocytic leukemia (APL) and its use has significantly improved the cure rate of APL. However, ATRA also causes side effects such as differentiation syndrome or intracranial hypertension. In our case, the patient was diagnosed with APL and developed hearing loss thrice while being treated with ATRA. Therefore, we reduced the dose of ATRA instead of stopping it altog…
Acute Myeloid Leukemia Research (1 works) · Acute promyelocytic leukemia (1 works) · Advertising (1 works) · Audiology (1 works) · Biochemistry (1 works) · Brand awareness (1 works) · Brand equity (1 works) · Brand management (1 works) · Business (1 works) · Chemistry (1 works)