Beverley A Sparks
Biographic Data
| ID | 5524099 |
|---|---|
| NAME | Beverley A Sparks |
| GIVEN NAMES | Beverley A |
| FAMILY NAME | Sparks |
| SIGNATURE | SPARKS B A |
| AFFILIATIONS | Griffith University, Gold Coast, Queensland, Australia |
| VERIFIED | No |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 162 |
| AUTHOR COUNT | 6 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2002 |
| LATEST PUBLICATION YEAR | 2016 |
| H-INDEX | 4 |
The Role of Customer Engagement in Building Consumer Loyalty to Tourism Brands
Customer engagement has recently emerged in both academic literature and practitioner discussions as a brand loyalty predictor that may be superior to other traditional loyalty antecedents. However, empirical inquiry on customer engagement is relatively scarce. As tourism and hospitality firms have widely adopted customer engagement strategies for managing customer–brand relationships, further understanding of this concept is essential. Using str…
Responding to negative online reviews
Online travel reviews as persuasive communication
The impact of online reviews on hotel booking intentions and perception of trust
Social Identity’s Impact on Service Recovery Evaluations in Alliances
Fair process revisited
Fair process revisited
Social Identity’s Impact on Service Recovery Evaluations in Alliances
The impact of online reviews on hotel booking intentions and perception of trust
Online travel reviews as persuasive communication
Responding to negative online reviews
The Role of Customer Engagement in Building Consumer Loyalty to Tourism Brands
Customer engagement has recently emerged in both academic literature and practitioner discussions as a brand loyalty predictor that may be superior to other traditional loyalty antecedents. However, empirical inquiry on customer engagement is relatively scarce. As tourism and hospitality firms have widely adopted customer engagement strategies for managing customer–brand relationships, further understanding of this concept is essential. Using str…
Customer Service Quality and Loyalty (6 works) · Business (5 works) · Advertising (4 works) · Digital Marketing and Social Media (4 works) · Marketing (4 works) · Political science (4 works) · Psychology (4 works) · Social Psychology (4 works) · Social Psychology (4 works) · Consumer Behavior in Brand Consumption and Identification (3 works)