Paolo Aversa
Biographic Data
| ID | 5525759 |
|---|---|
| NAME | Paolo Aversa |
| GIVEN NAMES | Paolo |
| FAMILY NAME | Aversa |
| SIGNATURE | AVERSA P |
| AFFILIATIONS | City, University of London |
| ORCID | 0000-0003-3175-9477 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 0 |
The Birth of a Business Icon through Cultural Branding
This article examines the origin of the “Prancing Horse” symbol and its role in helping the racing team Ferrari survive under the fascist regime in Italy. Enzo Ferrari, the company’s founder, adopted the coat of arms of Francesco Baracca, the most renowned Italian military aviator during World War I, as the logo of his new racing team. By repurposing it from military aviation to motorsport, he benefitted from powerful cultural associations and st…
No prominent works on this page.
The Birth of a Business Icon through Cultural Branding
This article examines the origin of the “Prancing Horse” symbol and its role in helping the racing team Ferrari survive under the fascist regime in Italy. Enzo Ferrari, the company’s founder, adopted the coat of arms of Francesco Baracca, the most renowned Italian military aviator during World War I, as the logo of his new racing team. By repurposing it from military aviation to motorsport, he benefitted from powerful cultural associations and st…
Advertising (1 work) · Art (1 work) · Business (1 work) · Clothing (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Engineering (1 work) · Fashion and Cultural Textiles (1 work) · Humanities (1 work) · Icon (1 work) · Ideology (1 work)