Vijay Ramakrishnan
Biographic Data
| ID | 5539953 |
|---|---|
| NAME | Vijay Ramakrishnan |
| GIVEN NAMES | Vijay |
| FAMILY NAME | Ramakrishnan |
| SIGNATURE | RAMAKRISHNAN V |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2002 |
| LATEST PUBLICATION YEAR | 2002 |
| H-INDEX | 0 |
Economic Messages in Prescription Drug Advertisements in Medical Journals
BACKGROUND: The extent to which pharmaceutical companies promote the economic advantages of their products in advertisements in medical journals, and whether such claims are supported by evidence, has not been quantified. Our objectives were to examine how often prescription drug advertisements in leading medical journals contain economic messages, and to determine the types of promotional claims made and whether supporting evidence is provided. …
No prominent works on this page.
Economic Messages in Prescription Drug Advertisements in Medical Journals
BACKGROUND: The extent to which pharmaceutical companies promote the economic advantages of their products in advertisements in medical journals, and whether such claims are supported by evidence, has not been quantified. Our objectives were to examine how often prescription drug advertisements in leading medical journals contain economic messages, and to determine the types of promotional claims made and whether supporting evidence is provided. …
Advertising (1 work) · Business (1 work) · Consumer Market Behavior and Pricing (1 work) · Drug (1 work) · Family medicine (1 work) · Medical prescription (1 work) · Medicine (1 work) · Pharmaceutical industry and healthcare (1 work) · Pharmacology (1 work) · Pharmacology (1 work)