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Gustave J Rath

Biographic Data

ID5541834
NAMEGustave J Rath
GIVEN NAMESGustave J
FAMILY NAMERath
SIGNATURERATH G J
AFFILIATIONSNorthwestern University
VERIFIEDNo
TOTAL WORKS2
TOTAL CITATIONS0
AUTHOR COUNT2
EDITOR COUNT0
FIRST PUBLICATION YEAR1979
LATEST PUBLICATION YEAR1995
H-INDEX0
  • What Does It Mean for Pastors to Adopt a Market Orientation?

    Bruce Wrenn, Norman Shawchuck et al.•ARTICLE•Journal of Ministry Marketing &…•1995

    Marketing is increasingly discussed by marketers and church leaders as a tool for helping religious organizations achieve their missional goals. Unfortunately, in the past many other nonprofit organizations have experimented with marketing, only to ultimately discard it as inappropriate or ineffectual. This was at least in part the result of a failure to recognize that adoption of marketing techniques implicitly means adopting a marketing philoso…

  • Threats to the Validity of Emergency Medical Services Evaluation A Case Study of Mobile Intensive Care Units

    Mark A Sherman, Gustave J Rath et al.•ARTICLE•Medical Care•1979

    Much of the literature concerning emergency medical services evaluation has been criticized as unconvincing. Several sources of invalidity have comprised the interpretability of these studies. When true randomized experiments cannot be accomplished, quasi-experimental research designs offer greater interpretability than the more often used pre-experimental designs. In using quasi-experimental research designs, special attention must be given to t…

No prominent works on this page.

  • Threats to the Validity of Emergency Medical Services Evaluation A Case Study of Mobile Intensive Care Units

    Mark A Sherman, Gustave J Rath et al.•ARTICLE•Medical Care•1979

    Much of the literature concerning emergency medical services evaluation has been criticized as unconvincing. Several sources of invalidity have comprised the interpretability of these studies. When true randomized experiments cannot be accomplished, quasi-experimental research designs offer greater interpretability than the more often used pre-experimental designs. In using quasi-experimental research designs, special attention must be given to t…

  • What Does It Mean for Pastors to Adopt a Market Orientation?

    Bruce Wrenn, Norman Shawchuck et al.•ARTICLE•Journal of Ministry Marketing &…•1995

    Marketing is increasingly discussed by marketers and church leaders as a tool for helping religious organizations achieve their missional goals. Unfortunately, in the past many other nonprofit organizations have experimented with marketing, only to ultimately discard it as inappropriate or ineffectual. This was at least in part the result of a failure to recognize that adoption of marketing techniques implicitly means adopting a marketing philoso…

Artificial Intelligence (1 works) · Artificial Intelligence (1 works) · Business (1 works) · Christian ministry (1 works) · Christian Theology and Mission (1 works) · Computer Science (1 works) · Control (management) (1 works) · Economics (1 works) · Emergency and Acute Care Studies (1 works) · Engineering (1 works)

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