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Bruce Watkins

Biographic Data

ID5547389
NAMEBruce Watkins
GIVEN NAMESBruce
FAMILY NAMEWatkins
SIGNATUREWATKINS B
VERIFIEDNo
TOTAL WORKS5
TOTAL CITATIONS6
AUTHOR COUNT5
EDITOR COUNT0
FIRST PUBLICATION YEAR1980
LATEST PUBLICATION YEAR1992
H-INDEX1
  • HMO Marketing and Selection Bias

    Richard Lichtenstein, J W Thomas et al.•ARTICLE•Medical Care•1992

    The research evidence indicates that health maintenance organizations (HMOs) participating in the Tax Equity and Fiscal Responsibility Act of 1982 (TEFRA) At-Risk Program tend to experience favorable selection. Although favorable selection might result from patient decisions, a common conjecture is that it can be induced by HMOs through their marketing activities. The purpose of this study is to examine the relationship between HMO marketing stra…

  • The Future of Children's Television

    Gladys Engel Lang, John P Murray et al.•ARTICLE•Contemporary Sociology A Journal…•1986

  • Television viewing as a dominant activity of childhood

    Bruce A Watkins, Bruce Watkins•ARTICLE•Critical Studies in Mass…•1985

    This essay provides a theoretical framework for thinking about the role of television for American children from a developmental perspective. It is proposed that television viewing be seen as any other activity of childhood: a constant series of interactions with social, cultural, and personal information that lead to the child becoming a functioning member of society. The “interactions” with television are examined as a dominant activity of Amer…

  • Images of Life on Children's Television

    Bruce A Watkins, Bruce Watkins et al.•ARTICLE•Contemporary Sociology A Journal…•1984

  • Children's recall of television material

    Bruce A Watkins, Bruce Watkins et al.•ARTICLE•Developmental Psychology•1980•Cited by: 6•References: 2

    Children from preschool, kindergarten, and Grades 3 and 4 viewed an edited prosocial cartoon in one of four viewing conditions that changed program features and introduced viewing information to aid subjects in recognizing and structuring central plot information. Children's recall of central and incidental program content was assessed. Older children recalled more total information; participants who had viewed with an adult experimenter recalled…

  • Children's recall of television material

    Bruce A Watkins, Bruce Watkins et al.•ARTICLE•Developmental Psychology•1980•Cited by: 6•References: 2

    Children from preschool, kindergarten, and Grades 3 and 4 viewed an edited prosocial cartoon in one of four viewing conditions that changed program features and introduced viewing information to aid subjects in recognizing and structuring central plot information. Children's recall of central and incidental program content was assessed. Older children recalled more total information; participants who had viewed with an adult experimenter recalled…

  • Children's recall of television material

    Bruce A Watkins, Bruce Watkins et al.•ARTICLE•Developmental Psychology•1980•Cited by: 6•References: 2

    Children from preschool, kindergarten, and Grades 3 and 4 viewed an edited prosocial cartoon in one of four viewing conditions that changed program features and introduced viewing information to aid subjects in recognizing and structuring central plot information. Children's recall of central and incidental program content was assessed. Older children recalled more total information; participants who had viewed with an adult experimenter recalled…

  • Images of Life on Children's Television

    Bruce A Watkins, Bruce Watkins et al.•ARTICLE•Contemporary Sociology A Journal…•1984

  • Television viewing as a dominant activity of childhood

    Bruce A Watkins, Bruce Watkins•ARTICLE•Critical Studies in Mass…•1985

    This essay provides a theoretical framework for thinking about the role of television for American children from a developmental perspective. It is proposed that television viewing be seen as any other activity of childhood: a constant series of interactions with social, cultural, and personal information that lead to the child becoming a functioning member of society. The “interactions” with television are examined as a dominant activity of Amer…

  • The Future of Children's Television

    Gladys Engel Lang, John P Murray et al.•ARTICLE•Contemporary Sociology A Journal…•1986

  • HMO Marketing and Selection Bias

    Richard Lichtenstein, J W Thomas et al.•ARTICLE•Medical Care•1992

    The research evidence indicates that health maintenance organizations (HMOs) participating in the Tax Equity and Fiscal Responsibility Act of 1982 (TEFRA) At-Risk Program tend to experience favorable selection. Although favorable selection might result from patient decisions, a common conjecture is that it can be induced by HMOs through their marketing activities. The purpose of this study is to examine the relationship between HMO marketing stra…

Psychology (4 works) · Sociology (3 works) · Child Development and Digital Technology (2 works) · Computer Science (2 works) · Developmental psychology (2 works) · Media studies (2 works) · Media, Gender, and Advertising (2 works) · Archaeology (1 works) · Asian Culture and Media Studies (1 works) · Biology (1 works)

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