C Anthony Di Benedetto
Biographic Data
| ID | 5658421 |
|---|---|
| NAME | C Anthony Di Benedetto |
| GIVEN NAMES | C Anthony |
| FAMILY NAME | Di Benedetto |
| SIGNATURE | DI BENEDETTO C A |
| AFFILIATIONS | Temple University |
| VERIFIED | No |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 22 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1991 |
| LATEST PUBLICATION YEAR | 2015 |
| H-INDEX | 2 |
Diffusion of Innovation
Diffusion of innovation is the process by which an innovative product spreads within a market. Several models have been proposed to describe this process. According to Rogers' model, the diffusion rate is influenced by product characteristics and diffusion progresses by word of mouth. Moore's crossing‐the‐chasm model focuses on differences between customer segments, and notes that word‐of‐mouth may not necessarily flow from early to later adopter…
Tourism area life cycle extensions
Developing Creative Advertising Strategy for the Japanese Marketplace
This article identifies and illustrates some of the characteristics of successful Japanese advertising and discusses implications for creative strategy development. Secondly, it presents two case histories of how American firms successfully advertised their products in the Japanese market. Lastly, it makes overall observations, recommendations, and conclusions.
Knowledge acquisition modeling in tourism
Knowledge acquisition modeling in tourism
Developing Creative Advertising Strategy for the Japanese Marketplace
This article identifies and illustrates some of the characteristics of successful Japanese advertising and discusses implications for creative strategy development. Secondly, it presents two case histories of how American firms successfully advertised their products in the Japanese market. Lastly, it makes overall observations, recommendations, and conclusions.
Tourism area life cycle extensions
Diffusion of Innovation
Diffusion of innovation is the process by which an innovative product spreads within a market. Several models have been proposed to describe this process. According to Rogers' model, the diffusion rate is influenced by product characteristics and diffusion progresses by word of mouth. Moore's crossing‐the‐chasm model focuses on differences between customer segments, and notes that word‐of‐mouth may not necessarily flow from early to later adopter…
Business (2 works) · Diverse Aspects of Tourism Research (2 works) · Economic and Environmental Valuation (2 works) · Humanities (2 works) · Marketing (2 works) · Mathematics (2 works) · Tourism (2 works) · Advertising (1 works) · Analytic hierarchy process (1 works) · Archaeology (1 works)