Askegaard
Biographic Data
| ID | 56641 |
|---|---|
| NAME | Askegaard |
| FAMILY NAME | Askegaard |
| SIGNATURE | ASKEGAARD |
| AFFILIATIONS | University of Southern Denmark |
| ORCID | 0000-0001-9279-4706 |
| VERIFIED | Yes |
| TOTAL WORKS | 21 |
| TOTAL CITATIONS | 307 |
| AUTHOR COUNT | 21 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1999 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 8 |
Three-phase development of the health capital questionnaire: A mixed methods operationalization study
Background Health capital is emerging as a widely used conceptual framework offering an integrative sociocultural, economic, and behavioral resource-based perspective on individual health practices related to disease management and illness prevention. However, the full realization of its potential as an explanatory and predictive framework is currently somewhat constrained by the lack of an instrument that renders health capital observable. Objec…
Negotiating protection and propriety: Maternal responsibility, taboos, and social stigma in HPV preventive care for boys
Background Human papillomavirus (HPV) is the most prevalent sexually transmitted infection globally and a major cause of cancers in both genders. Vaccination uptake among boys lags significantly behind girls, even in jurisdictions that recommend gender-neutral HPV vaccination for early adolescents. Aim This study investigates how taboos and social stigma shape maternal HPV vaccination decisions for boys. Materials and methods We employ a multi-me…
Drawing out What They Struggle to say: AI-Augmented Analysis of Projective Techniques in Qualitative Health Research
Projective techniques are qualitative methods that allow health researchers to elucidate and interpret patients’ values and experiences. However, these methods typically generate complex, at best semi-structured, and often metaphorical data that are challenging to analyse consistently at a scale. Recent advances in artificial intelligence, particularly in automated image segmentation and optical character recognition, offer new possibilities for …
‘It's not for the children's sake’: A qualitative inquiry into the barriers and facilitators underlying parents' decision-making for vaccinating children against influenza in Denmark
Recently, the Danish Health Authority began recommending vaccinating children aged 2-6 years against seasonal influenza, underscoring the pivotal role of children in its transmission dynamics within the wider population and the need to protect vulnerable population groups after COVID-19. Under a third followed the recommendation. For the routine Danish childhood vaccine program coverage is usually well above 90%. Through a qualitative in-depth st…
After 50 Years, It Is Time to Talk about Value Hierarchy and Inequality
This research enriches the field's perspective on value and argues that to seriously address inequality during the next 50 years, consumer research must explore processual aspects of value hierarchy and consider its relationship to inequality. Doing so recognizes the duality of structures as embodying outcomes and agency, as well as the need to view value not only as what it is but also as what it does. To begin to address limitations in the lite…
Interview with Lars Fogh Mortensen, European Environmental Agency
This is an interview conducted by Søren Askegaard with researcher and analyst Lars Fogh Mortensen from the European Environmental Agency in October 2022
Do you care or do I have a choice? Expert authority and consumer autonomy in medicine consumption
Consumer research has posited an ambivalent role of choice in consumer empowerment, from liberating and including to disciplining and totalising. This article provides empirical evidence for this ambivalence and nuances how consumers navigate the liminal space between expert authority and consumer autonomy.We investigate the role of choice in consumer empowerment through an ethnographic study of medicine consumption practices in acute non-life-th…
Religious ritual and sociopolitical ideologies: Circumcision costumes in the Turkish marketplace
Male circumcision is a widely practised Islamic ritual in Turkey regardless of families’ level of devotion. It is traditionally celebrated with a party where boys wear special ‘circumcision’ costumes. Concentrating on these costumes, this study examines the construction, interaction and intersection between religion, masculinity, nationalism, militarism and neo-Ottomanism, by investigating costumes available between 2014 and 2019 and exploring pr…
Putting patients into the centre: Patient empowerment in everyday health practices
Patient empowerment is a key topic in public health, medical sociology and in public debates on the modernisation of healthcare. This article joins the on-going discussion on public and patient involvement by offering a patient-centred perspective on patient empowerment outside the usual institutionalised context of chronic disease management. We present results from a qualitative study on individuals' practices of dealing with acute non-life-thr…
Marketing and consumer research
The first thing to note, when addressing the relationship between marketing and consumer research, is that the link between promotional practices for advancing specific exchange processes and insight into the sociological factors guiding engagement in such social exchange processes can be found in market relations from the dawn of markets. The term consumer research underlines the distinctly individualized decision science approach that has domin…
Healthism in Denmark: "State, market, and the search for a "Moral Compass
This article focuses on contemporary responses to public health messages in Denmark, a country whose system of social welfare is, like that of the United Kingdom and the rest of Europe, undergoing increasing levels of marketization and privatization. Drawing primarily upon Robert Crawford's analysis of healthism as a neoliberal project, the aim of this article is to develop critical understandings of how individuals respond both bodily and emotio…
Towards an epistemology of consumer culture theory: Phenomenology and the context of context
This paper argues for an epistemological positioning of Consumer Culture Theory (CCT) research beyond the lived experience of consumers. CCT, it is argued, brought sociocultural context to consumer research, not least through the introduction of existential phenomenology as a paradigm for CCT studies. However, it is time to expand the contextualization of lived consumer experiences with another contextualization, this time the one of systemic and…
The new work ethics of consumption and the paradox of mundane brand resistance
In terms of consumer resistance and marketplace ideologies, consumer researchers have called for a more nuanced conceptualization of consumption moralism in order to avoid the simplistic trope of inside/outside the marketplace (e.g. Arnould, 2007; Luedicke et al., 2010; Peñaloza and Price, 1993; Thompson, 2004). With the aim of contributing to this quest, this article brings together two originally separate ethnographic studies on food consumptio…
Leaving the milky way! The formation of a consumer counter mythology
In this article we present the emergence of a consumer community resisting a national mythology that milk is a central constituent of a healthy life style. This unfolds in a contemporary consumptionscape in which the consumer body and health is the subject of a number of moralisms and counter moralisms. The case is an example of how commercial and official (moral) definitions of health and collective identity are reinterpreted in the establishmen…
Still crossing borders: Migration, Consumption, and Markets
During the second half of the twentieth century, the expansion in processes of migration has been an essential element in the being and the becoming of political and economic globalization, of glob
Social discourses of healthy eating. A market segmentation approach
Experience economy in the making: Hedonism, play and coolhunting in automotive song lyrics
The purpose of this paper is to explore contemporary consumer culture in the making. This is done by means of an analysis of historical consumer cultural products. Through an investigation of a subset of lyrics from the Southern California popular music scene of the early 1960s, themes of hedonic consumption and consumer rituals are analyzed. It is argued that these songs are reflective of a resonant meeting between a market‐oriented culture prod…
The Glocalization of Youth Culture: The Global Youth Segment as Structures of Common Difference
In this article we present an analysis of global youth cultural consumption based on a multisited empirical study of young consumers in Denmark and Greenland. We treat youth culture as a market ideology by tracing the emergence of youth culture in relation to marketing and how the ideology has glocalized. This transnational market ideology is manifested in the glocalization of three structures of common difference that organize our data: identity…
Postassimilationist Ethnic Consumer Research: Qualifications and Extensions
Data collected among Greenlandic immigrants in Denmark fuel a critical examination of the postassimilationist model of ethnic consumer behavior in a non–North American context. We find that Greenlandic consumer acculturation is broadly supportive of the postassimilationist model. However, acculturative processes in the Danish context lead immigrants to adopt identity positions not entirely consistent with those reported in previous postassimilati…
The Fire of Desire: A Multisited Inquiry into Consumer Passion
Desire is the motivating force behind much of contemporary consumption. Yet consumer research has devoted little specific attention to passionate and fanciful consumer desire. This article is grounded in consumers' everyday experiences of longing for and fantasizing about particular goods. Based on journals, interviews, projective data, and inquiries into daily discourses in three cultures (the United States, Turkey, and Denmark), we develop a ph…
Marketing, the performing arts and social change: Beyond the legitimacy crisis
The Fire of Desire: A Multisited Inquiry into Consumer Passion
Desire is the motivating force behind much of contemporary consumption. Yet consumer research has devoted little specific attention to passionate and fanciful consumer desire. This article is grounded in consumers' everyday experiences of longing for and fantasizing about particular goods. Based on journals, interviews, projective data, and inquiries into daily discourses in three cultures (the United States, Turkey, and Denmark), we develop a ph…
Postassimilationist Ethnic Consumer Research: Qualifications and Extensions
Data collected among Greenlandic immigrants in Denmark fuel a critical examination of the postassimilationist model of ethnic consumer behavior in a non–North American context. We find that Greenlandic consumer acculturation is broadly supportive of the postassimilationist model. However, acculturative processes in the Danish context lead immigrants to adopt identity positions not entirely consistent with those reported in previous postassimilati…
The Glocalization of Youth Culture: The Global Youth Segment as Structures of Common Difference
In this article we present an analysis of global youth cultural consumption based on a multisited empirical study of young consumers in Denmark and Greenland. We treat youth culture as a market ideology by tracing the emergence of youth culture in relation to marketing and how the ideology has glocalized. This transnational market ideology is manifested in the glocalization of three structures of common difference that organize our data: identity…
Healthism in Denmark: "State, market, and the search for a "Moral Compass
This article focuses on contemporary responses to public health messages in Denmark, a country whose system of social welfare is, like that of the United Kingdom and the rest of Europe, undergoing increasing levels of marketization and privatization. Drawing primarily upon Robert Crawford's analysis of healthism as a neoliberal project, the aim of this article is to develop critical understandings of how individuals respond both bodily and emotio…
Leaving the milky way! The formation of a consumer counter mythology
In this article we present the emergence of a consumer community resisting a national mythology that milk is a central constituent of a healthy life style. This unfolds in a contemporary consumptionscape in which the consumer body and health is the subject of a number of moralisms and counter moralisms. The case is an example of how commercial and official (moral) definitions of health and collective identity are reinterpreted in the establishmen…
The new work ethics of consumption and the paradox of mundane brand resistance
In terms of consumer resistance and marketplace ideologies, consumer researchers have called for a more nuanced conceptualization of consumption moralism in order to avoid the simplistic trope of inside/outside the marketplace (e.g. Arnould, 2007; Luedicke et al., 2010; Peñaloza and Price, 1993; Thompson, 2004). With the aim of contributing to this quest, this article brings together two originally separate ethnographic studies on food consumptio…
Experience economy in the making: Hedonism, play and coolhunting in automotive song lyrics
The purpose of this paper is to explore contemporary consumer culture in the making. This is done by means of an analysis of historical consumer cultural products. Through an investigation of a subset of lyrics from the Southern California popular music scene of the early 1960s, themes of hedonic consumption and consumer rituals are analyzed. It is argued that these songs are reflective of a resonant meeting between a market‐oriented culture prod…
Putting patients into the centre: Patient empowerment in everyday health practices
Patient empowerment is a key topic in public health, medical sociology and in public debates on the modernisation of healthcare. This article joins the on-going discussion on public and patient involvement by offering a patient-centred perspective on patient empowerment outside the usual institutionalised context of chronic disease management. We present results from a qualitative study on individuals' practices of dealing with acute non-life-thr…
Still crossing borders: Migration, Consumption, and Markets
During the second half of the twentieth century, the expansion in processes of migration has been an essential element in the being and the becoming of political and economic globalization, of glob
Social discourses of healthy eating. A market segmentation approach
After 50 Years, It Is Time to Talk about Value Hierarchy and Inequality
This research enriches the field's perspective on value and argues that to seriously address inequality during the next 50 years, consumer research must explore processual aspects of value hierarchy and consider its relationship to inequality. Doing so recognizes the duality of structures as embodying outcomes and agency, as well as the need to view value not only as what it is but also as what it does. To begin to address limitations in the lite…
Religious ritual and sociopolitical ideologies: Circumcision costumes in the Turkish marketplace
Male circumcision is a widely practised Islamic ritual in Turkey regardless of families’ level of devotion. It is traditionally celebrated with a party where boys wear special ‘circumcision’ costumes. Concentrating on these costumes, this study examines the construction, interaction and intersection between religion, masculinity, nationalism, militarism and neo-Ottomanism, by investigating costumes available between 2014 and 2019 and exploring pr…
Marketing, the performing arts and social change: Beyond the legitimacy crisis
Marketing, the performing arts and social change: Beyond the legitimacy crisis
The Fire of Desire: A Multisited Inquiry into Consumer Passion
Desire is the motivating force behind much of contemporary consumption. Yet consumer research has devoted little specific attention to passionate and fanciful consumer desire. This article is grounded in consumers' everyday experiences of longing for and fantasizing about particular goods. Based on journals, interviews, projective data, and inquiries into daily discourses in three cultures (the United States, Turkey, and Denmark), we develop a ph…
Postassimilationist Ethnic Consumer Research: Qualifications and Extensions
Data collected among Greenlandic immigrants in Denmark fuel a critical examination of the postassimilationist model of ethnic consumer behavior in a non–North American context. We find that Greenlandic consumer acculturation is broadly supportive of the postassimilationist model. However, acculturative processes in the Danish context lead immigrants to adopt identity positions not entirely consistent with those reported in previous postassimilati…
The Glocalization of Youth Culture: The Global Youth Segment as Structures of Common Difference
In this article we present an analysis of global youth cultural consumption based on a multisited empirical study of young consumers in Denmark and Greenland. We treat youth culture as a market ideology by tracing the emergence of youth culture in relation to marketing and how the ideology has glocalized. This transnational market ideology is manifested in the glocalization of three structures of common difference that organize our data: identity…
Social discourses of healthy eating. A market segmentation approach
Experience economy in the making: Hedonism, play and coolhunting in automotive song lyrics
The purpose of this paper is to explore contemporary consumer culture in the making. This is done by means of an analysis of historical consumer cultural products. Through an investigation of a subset of lyrics from the Southern California popular music scene of the early 1960s, themes of hedonic consumption and consumer rituals are analyzed. It is argued that these songs are reflective of a resonant meeting between a market‐oriented culture prod…
Towards an epistemology of consumer culture theory: Phenomenology and the context of context
This paper argues for an epistemological positioning of Consumer Culture Theory (CCT) research beyond the lived experience of consumers. CCT, it is argued, brought sociocultural context to consumer research, not least through the introduction of existential phenomenology as a paradigm for CCT studies. However, it is time to expand the contextualization of lived consumer experiences with another contextualization, this time the one of systemic and…
The new work ethics of consumption and the paradox of mundane brand resistance
In terms of consumer resistance and marketplace ideologies, consumer researchers have called for a more nuanced conceptualization of consumption moralism in order to avoid the simplistic trope of inside/outside the marketplace (e.g. Arnould, 2007; Luedicke et al., 2010; Peñaloza and Price, 1993; Thompson, 2004). With the aim of contributing to this quest, this article brings together two originally separate ethnographic studies on food consumptio…
Leaving the milky way! The formation of a consumer counter mythology
In this article we present the emergence of a consumer community resisting a national mythology that milk is a central constituent of a healthy life style. This unfolds in a contemporary consumptionscape in which the consumer body and health is the subject of a number of moralisms and counter moralisms. The case is an example of how commercial and official (moral) definitions of health and collective identity are reinterpreted in the establishmen…
Still crossing borders: Migration, Consumption, and Markets
During the second half of the twentieth century, the expansion in processes of migration has been an essential element in the being and the becoming of political and economic globalization, of glob
Healthism in Denmark: "State, market, and the search for a "Moral Compass
This article focuses on contemporary responses to public health messages in Denmark, a country whose system of social welfare is, like that of the United Kingdom and the rest of Europe, undergoing increasing levels of marketization and privatization. Drawing primarily upon Robert Crawford's analysis of healthism as a neoliberal project, the aim of this article is to develop critical understandings of how individuals respond both bodily and emotio…
Marketing and consumer research
The first thing to note, when addressing the relationship between marketing and consumer research, is that the link between promotional practices for advancing specific exchange processes and insight into the sociological factors guiding engagement in such social exchange processes can be found in market relations from the dawn of markets. The term consumer research underlines the distinctly individualized decision science approach that has domin…
Do you care or do I have a choice? Expert authority and consumer autonomy in medicine consumption
Consumer research has posited an ambivalent role of choice in consumer empowerment, from liberating and including to disciplining and totalising. This article provides empirical evidence for this ambivalence and nuances how consumers navigate the liminal space between expert authority and consumer autonomy.We investigate the role of choice in consumer empowerment through an ethnographic study of medicine consumption practices in acute non-life-th…
Religious ritual and sociopolitical ideologies: Circumcision costumes in the Turkish marketplace
Male circumcision is a widely practised Islamic ritual in Turkey regardless of families’ level of devotion. It is traditionally celebrated with a party where boys wear special ‘circumcision’ costumes. Concentrating on these costumes, this study examines the construction, interaction and intersection between religion, masculinity, nationalism, militarism and neo-Ottomanism, by investigating costumes available between 2014 and 2019 and exploring pr…
Putting patients into the centre: Patient empowerment in everyday health practices
Patient empowerment is a key topic in public health, medical sociology and in public debates on the modernisation of healthcare. This article joins the on-going discussion on public and patient involvement by offering a patient-centred perspective on patient empowerment outside the usual institutionalised context of chronic disease management. We present results from a qualitative study on individuals' practices of dealing with acute non-life-thr…
Interview with Lars Fogh Mortensen, European Environmental Agency
This is an interview conducted by Søren Askegaard with researcher and analyst Lars Fogh Mortensen from the European Environmental Agency in October 2022
‘It's not for the children's sake’: A qualitative inquiry into the barriers and facilitators underlying parents' decision-making for vaccinating children against influenza in Denmark
Recently, the Danish Health Authority began recommending vaccinating children aged 2-6 years against seasonal influenza, underscoring the pivotal role of children in its transmission dynamics within the wider population and the need to protect vulnerable population groups after COVID-19. Under a third followed the recommendation. For the routine Danish childhood vaccine program coverage is usually well above 90%. Through a qualitative in-depth st…
After 50 Years, It Is Time to Talk about Value Hierarchy and Inequality
This research enriches the field's perspective on value and argues that to seriously address inequality during the next 50 years, consumer research must explore processual aspects of value hierarchy and consider its relationship to inequality. Doing so recognizes the duality of structures as embodying outcomes and agency, as well as the need to view value not only as what it is but also as what it does. To begin to address limitations in the lite…
Three-phase development of the health capital questionnaire: A mixed methods operationalization study
Background Health capital is emerging as a widely used conceptual framework offering an integrative sociocultural, economic, and behavioral resource-based perspective on individual health practices related to disease management and illness prevention. However, the full realization of its potential as an explanatory and predictive framework is currently somewhat constrained by the lack of an instrument that renders health capital observable. Objec…
Negotiating protection and propriety: Maternal responsibility, taboos, and social stigma in HPV preventive care for boys
Background Human papillomavirus (HPV) is the most prevalent sexually transmitted infection globally and a major cause of cancers in both genders. Vaccination uptake among boys lags significantly behind girls, even in jurisdictions that recommend gender-neutral HPV vaccination for early adolescents. Aim This study investigates how taboos and social stigma shape maternal HPV vaccination decisions for boys. Materials and methods We employ a multi-me…
Drawing out What They Struggle to say: AI-Augmented Analysis of Projective Techniques in Qualitative Health Research
Projective techniques are qualitative methods that allow health researchers to elucidate and interpret patients’ values and experiences. However, these methods typically generate complex, at best semi-structured, and often metaphorical data that are challenging to analyse consistently at a scale. Recent advances in artificial intelligence, particularly in automated image segmentation and optical character recognition, offer new possibilities for …
Sociology (15 works) · Political science (9 works) · Business (8 works) · Culinary Culture and Tourism (7 works) · Social science (7 works) · Advertising (6 works) · Consumer Behavior in Brand Consumption and Identification (6 works) · Law (6 works) · Art (5 works) · Law (5 works)