Ashok Kumar Goute
Biographic Data
| ID | 5675189 |
|---|---|
| NAME | Ashok Kumar Goute |
| GIVEN NAMES | Ashok Kumar |
| FAMILY NAME | Goute |
| SIGNATURE | GOUTE A K |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Internal branding and technostress among employees - the mediation role of employee wellbeing and moderating effects of digital internal communication
Integrating technology with communication makes work comfortable, but it simultaneously interrupts employees' personal life. Internal branding strategies attempts to improve employee's psychological and physiological wellbeing, yet the extensive integration of technology with work and workplace activities posit serious challenges in the form of technostress. In the context of communication, digital tools and mode of work increases efficiency, yet…
No prominent works on this page.
Internal branding and technostress among employees - the mediation role of employee wellbeing and moderating effects of digital internal communication
Integrating technology with communication makes work comfortable, but it simultaneously interrupts employees' personal life. Internal branding strategies attempts to improve employee's psychological and physiological wellbeing, yet the extensive integration of technology with work and workplace activities posit serious challenges in the form of technostress. In the context of communication, digital tools and mode of work increases efficiency, yet…
Business (1 work) · Business administration (1 work) · Cyberloafing and Workplace Behavior (1 work) · Internal communications (1 work) · Internal marketing (1 work) · Job Satisfaction and Organizational Behavior (1 work) · Marketing (1 work) · Marketing (1 work) · Mediation (1 work) · Psychology (1 work)