Qianwei Xiao
Biographic Data
| ID | 5675421 |
|---|---|
| NAME | Qianwei Xiao |
| GIVEN NAMES | Qianwei |
| FAMILY NAME | Xiao |
| SIGNATURE | XIAO Q |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Watching the right video at the right time — A study of the effect of temporal landmarks on personal branding preferences for short videos
Thanks to the development of digital technology, short-videos have become fully integrated into users' daily lives. Time, as an intangible yet important environmental variable, subtly influences individuals' cognition and behavior in various ways. Among the existing studies on short-video platforms, there has been limited focus on the impact of temporal landmarks on social media users' behavior and preferences. To address this gap, this paper exa…
No prominent works on this page.
Watching the right video at the right time — A study of the effect of temporal landmarks on personal branding preferences for short videos
Thanks to the development of digital technology, short-videos have become fully integrated into users' daily lives. Time, as an intangible yet important environmental variable, subtly influences individuals' cognition and behavior in various ways. Among the existing studies on short-video platforms, there has been limited focus on the impact of temporal landmarks on social media users' behavior and preferences. To address this gap, this paper exa…
Consumer Behavior in Brand Consumption and Identification (1 works) · Cultural Differences and Values (1 works) · Media Influence and Health (1 works) · Psychology (1 works)