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Savitha Basri

Biographic Data

ID5675764
NAMESavitha Basri
GIVEN NAMESSavitha
FAMILY NAMEBasri
SIGNATUREBASRI S
AFFILIATIONSDepartment of Commerce
ORCID0000-0002-0402-403X
VERIFIEDYes
TOTAL WORKS6
TOTAL CITATIONS0
WORKS AS AUTHOR6
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2023
LATEST PUBLICATION YEAR2025
H-INDEX0
  • Interactional Value Formation in Digital Banking

    Open Access•Ramya Tauh, Savitha Basri•ARTICLE•SAGE Open•2025

    Bank interactions require frequent financial exchanges, and digitalization has brought new challenges like complex interfaces, low digital literacy, trust deficits, and spontaneous communication, all of which hinder value formation. To remain competitive, banks must prioritize co-creating value in digital interactions. This paper investigates the dynamics of interactional value formation (IVF) in digital banking, identifies its core precursors, a…

  • Integrating psychological predictors and relational moderators on loan repayment intentions in India's textile sector

    Open Access•Priyanka Ravi, R M Priyanka et al.•ARTICLE•Acta Psychologica•2025•References: 12

    The Indian banking industry is facing an increase in defaults on loan repayments by small and medium-sized enterprises (SMEs). This research investigates the impact of psychological factors, specifically integrity, financial self-efficacy, and materialism, on loan repayment intentions (LRI), with relationship length and proximity serving as moderating variables. This study contributes to the literature by highlighting the role of psychological fa…

  • The Role of Artificial Intelligence in Enhancing Financial Risk Management

    Open Access•Savitha Basri, Savitha S et al.•ARTICLE•ShodhKosh: Journal of Visual and…•2024

    Financial risk management is an essential component of the financial sector, involving the identification, assessment, and mitigation of risks that affect institutions and markets. Recent advancements in Artificial Intelligence (AI) have provided innovative solutions to financial risk management by enhancing decision-making capabilities and enabling more accurate prediction of financial outcomes. This paper explores the role of AI in financial ri…

  • Enhancing Stock Market Awareness

    Open Access•Malini M V, M V Malini et al.•ARTICLE•ShodhKosh: Journal of Visual and…•2024

    Stock market awareness is a crucial aspect of financial literacy and a significant driver of economic growth. This paper examines the multi-dimensional importance of stock market awareness and its profound impact on individual financial behaviors and the broader economic framework. It discusses the need for comprehensive educational programs, the influence of government policies, and the pivotal role of financial institutions in encouraging publi…

  • The influence of emotional intelligence and behavioural biases on mutual fund churning frequency

    Open Access•R Annapurna, Savitha Basri•ARTICLE•Acta Psychologica•2024

    Behavioural finance invalidates the rationalistic assumptions of the efficient market hypothesis by proposing a realistic explanation for overreaction and underreaction. These phenomena are caused by investors making financial decisions based on their emotions without realizing them. This study attempts to establish the effect of investors' emotional intelligence on behavioural biases, namely, herding, overconfidence bias, and disposition effects…

  • The Role of Human Resource Management in Enhancing Employee Performance and Organizational Success

    Open Access•Savitha Basri, Savitha S Savitha S et al.•ARTICLE•ShodhKosh: Journal of Visual and…•2023

    Human Resource Management (HRM) plays a crucial role in the success of modern organizations by ensuring that employees are effectively recruited, trained, motivated, and retained. This study explores the impact of HRM practices on employee performance and organizational success, focusing on recruitment, training, performance management, compensation, and engagement strategies. The research adopts a mixed-methods approach, using primary data from …

No prominent works on this page.

  • The Role of Human Resource Management in Enhancing Employee Performance and Organizational Success

    Open Access•Savitha Basri, Savitha S Savitha S et al.•ARTICLE•ShodhKosh: Journal of Visual and…•2023

    Human Resource Management (HRM) plays a crucial role in the success of modern organizations by ensuring that employees are effectively recruited, trained, motivated, and retained. This study explores the impact of HRM practices on employee performance and organizational success, focusing on recruitment, training, performance management, compensation, and engagement strategies. The research adopts a mixed-methods approach, using primary data from …

  • The Role of Artificial Intelligence in Enhancing Financial Risk Management

    Open Access•Savitha Basri, Savitha S et al.•ARTICLE•ShodhKosh: Journal of Visual and…•2024

    Financial risk management is an essential component of the financial sector, involving the identification, assessment, and mitigation of risks that affect institutions and markets. Recent advancements in Artificial Intelligence (AI) have provided innovative solutions to financial risk management by enhancing decision-making capabilities and enabling more accurate prediction of financial outcomes. This paper explores the role of AI in financial ri…

  • Enhancing Stock Market Awareness

    Open Access•Malini M V, M V Malini et al.•ARTICLE•ShodhKosh: Journal of Visual and…•2024

    Stock market awareness is a crucial aspect of financial literacy and a significant driver of economic growth. This paper examines the multi-dimensional importance of stock market awareness and its profound impact on individual financial behaviors and the broader economic framework. It discusses the need for comprehensive educational programs, the influence of government policies, and the pivotal role of financial institutions in encouraging publi…

  • The influence of emotional intelligence and behavioural biases on mutual fund churning frequency

    Open Access•R Annapurna, Savitha Basri•ARTICLE•Acta Psychologica•2024

    Behavioural finance invalidates the rationalistic assumptions of the efficient market hypothesis by proposing a realistic explanation for overreaction and underreaction. These phenomena are caused by investors making financial decisions based on their emotions without realizing them. This study attempts to establish the effect of investors' emotional intelligence on behavioural biases, namely, herding, overconfidence bias, and disposition effects…

  • Interactional Value Formation in Digital Banking

    Open Access•Ramya Tauh, Savitha Basri•ARTICLE•SAGE Open•2025

    Bank interactions require frequent financial exchanges, and digitalization has brought new challenges like complex interfaces, low digital literacy, trust deficits, and spontaneous communication, all of which hinder value formation. To remain competitive, banks must prioritize co-creating value in digital interactions. This paper investigates the dynamics of interactional value formation (IVF) in digital banking, identifies its core precursors, a…

  • Integrating psychological predictors and relational moderators on loan repayment intentions in India's textile sector

    Open Access•Priyanka Ravi, R M Priyanka et al.•ARTICLE•Acta Psychologica•2025•References: 12

    The Indian banking industry is facing an increase in defaults on loan repayments by small and medium-sized enterprises (SMEs). This research investigates the impact of psychological factors, specifically integrity, financial self-efficacy, and materialism, on loan repayment intentions (LRI), with relationship length and proximity serving as moderating variables. This study contributes to the literature by highlighting the role of psychological fa…

Business (3 works) · Finance (3 works) · Computer Science (2 works) · Economics (2 works) · Financial Markets and Investment Strategies (2 works) · Actuarial science (1 work) · Behavioral economics (1 work) · Churning (1 work) · Cognition (1 work) · Cognitive bias (1 work)

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