Abaid Ullah Zafar
Biographic Data
| ID | 5675767 |
|---|---|
| NAME | Abaid Ullah Zafar |
| GIVEN NAMES | Abaid Ullah |
| FAMILY NAME | Zafar |
| SIGNATURE | ZAFAR A U |
| AFFILIATIONS | Wenzhou-Kean University |
| ORCID | 0000-0001-7328-9771 |
| VERIFIED | Yes |
| TOTAL WORKS | 16 |
| TOTAL CITATIONS | 5 |
| AUTHOR COUNT | 16 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
A new era of rivalry for human influencers: Leveraging opportunities of virtual influencers for digital marketing strategies
This study provides novel insights for brands to exploit the digital uprising of virtual influencers effectively. It signifies the need to change digital marketing strategies to reinforce consumer engagement strategies arising from the virtual influencers' framework, which can help achieve marketing goals more effectively
Pre- to post-adoption of blockchain technology in supply chain management: Influencing factors and the role of firm size
Is the future of the metaverse bleak or bright? Role of realism, facilitators, and inhibitors in metaverse adoption
The emergence of the metaverse has been considered a vital milestone in the digital world owing to its potential for relevant stakeholders. Nevertheless, it is struggling to proliferate at the introductory stage, yet it can be a contemporary avenue to influence consumer decisions. The existing body of knowledge offers limited insight regarding the metaverse , particularly from the lens of encouraging and discouraging reasons to adopt the metavers…
Influence by osmosis: Social media green communities and pro-environmental behavior
Forecasting impulsive consumers driven by macro-influencers posts: Intervention of followers' flow state and perceived informativeness
Adoption of green innovation technology to accelerate sustainable development among manufacturing industry
Recent advancements in green and innovative technologies have resulted in a number of innovations in manufacturing operations to accelerate sustainable development (SD). Despite several benefits of green innovation adoption (GIA), the adoption rate of these initiatives is still abysmal in manufacturing organisations. To fill this gap, we have developed and validated the GIA model grounded on the unified theory of acceptance and use of technology …
Green core competencies to prompt green absorptive capacity and bolster green innovation: The moderating role of organization’s green culture
China’s tourism industry is under transition towards sustainable tourism. This study’s primary purpose is to propose a novel framework that green core competence enhances the tourism industry’s green absorptive capacity and green innovation performance. Additionally, green absorptive capacity mediates the relationship between green core competence and green innovation. And finally, green organizational culture moderates the relationship between g…
Socio-economic and environmental drivers of green innovation: Evidence from nonlinear ARDL
The adoption of green technology is imperative to realise sustainable development. Considering the same, this study explores the drivers of Green Innovation (GI) based on the theoretical foundation of the Triple Bottom Line (environmental, social, and economic factors) with the integration of information and communication technologies (ICT) and institutional governance (INST) in Pakistan. This study employs a nonlinear autoregressive distributed …
The impact of social media celebrities' posts and contextual interactions on impulse buying in social commerce
Why DO citizens engage in government social media accounts during Covid-19 pandemic? A comparative study
How socially anxious people become compulsive social media users: The role of fear of negative evaluation and rejection
Relation of environment sustainability to CSR and green innovation: A case of Pakistani manufacturing industry
Unlocking employees’ green creativity: The effects of green transformational leadership, green intrinsic, and extrinsic motivation
Exploring the influence of knowledge management process on corporate sustainable performance through green innovation
Purpose Enhancing green innovation for corporate sustainability is one of the recent issues globally. Knowledge management has been determined as a core factor that hamstrings green innovation. The existing literature was limited to expose the importance of the knowledge management process for corporate sustainable performance. Thus, this paper aims to examine the role of the knowledge management process for corporate sustainable performance with…
Mapping online App hate: Determinants and consequences
Do digital celebrities' relationships and social climate matter? Impulse buying in f-commerce
Purpose Growing evidence asserts that individuals are inclined to buy impulsively in the social commerce environment due to interactive elements. However, extant literature does not reveal the influence of emerging digital celebrities and their communities on impulse buying, although users may encounter them synchronously. Hence, this study explores the impact of parasocial relationships and social climate on impulse buying following the stimulus…
Do digital celebrities' relationships and social climate matter? Impulse buying in f-commerce
Purpose Growing evidence asserts that individuals are inclined to buy impulsively in the social commerce environment due to interactive elements. However, extant literature does not reveal the influence of emerging digital celebrities and their communities on impulse buying, although users may encounter them synchronously. Hence, this study explores the impact of parasocial relationships and social climate on impulse buying following the stimulus…
Relation of environment sustainability to CSR and green innovation: A case of Pakistani manufacturing industry
Unlocking employees’ green creativity: The effects of green transformational leadership, green intrinsic, and extrinsic motivation
Exploring the influence of knowledge management process on corporate sustainable performance through green innovation
Purpose Enhancing green innovation for corporate sustainability is one of the recent issues globally. Knowledge management has been determined as a core factor that hamstrings green innovation. The existing literature was limited to expose the importance of the knowledge management process for corporate sustainable performance. Thus, this paper aims to examine the role of the knowledge management process for corporate sustainable performance with…
Mapping online App hate: Determinants and consequences
Do digital celebrities' relationships and social climate matter? Impulse buying in f-commerce
Purpose Growing evidence asserts that individuals are inclined to buy impulsively in the social commerce environment due to interactive elements. However, extant literature does not reveal the influence of emerging digital celebrities and their communities on impulse buying, although users may encounter them synchronously. Hence, this study explores the impact of parasocial relationships and social climate on impulse buying following the stimulus…
The impact of social media celebrities' posts and contextual interactions on impulse buying in social commerce
Why DO citizens engage in government social media accounts during Covid-19 pandemic? A comparative study
How socially anxious people become compulsive social media users: The role of fear of negative evaluation and rejection
Adoption of green innovation technology to accelerate sustainable development among manufacturing industry
Recent advancements in green and innovative technologies have resulted in a number of innovations in manufacturing operations to accelerate sustainable development (SD). Despite several benefits of green innovation adoption (GIA), the adoption rate of these initiatives is still abysmal in manufacturing organisations. To fill this gap, we have developed and validated the GIA model grounded on the unified theory of acceptance and use of technology …
Green core competencies to prompt green absorptive capacity and bolster green innovation: The moderating role of organization’s green culture
China’s tourism industry is under transition towards sustainable tourism. This study’s primary purpose is to propose a novel framework that green core competence enhances the tourism industry’s green absorptive capacity and green innovation performance. Additionally, green absorptive capacity mediates the relationship between green core competence and green innovation. And finally, green organizational culture moderates the relationship between g…
Socio-economic and environmental drivers of green innovation: Evidence from nonlinear ARDL
The adoption of green technology is imperative to realise sustainable development. Considering the same, this study explores the drivers of Green Innovation (GI) based on the theoretical foundation of the Triple Bottom Line (environmental, social, and economic factors) with the integration of information and communication technologies (ICT) and institutional governance (INST) in Pakistan. This study employs a nonlinear autoregressive distributed …
Influence by osmosis: Social media green communities and pro-environmental behavior
Forecasting impulsive consumers driven by macro-influencers posts: Intervention of followers' flow state and perceived informativeness
Pre- to post-adoption of blockchain technology in supply chain management: Influencing factors and the role of firm size
Is the future of the metaverse bleak or bright? Role of realism, facilitators, and inhibitors in metaverse adoption
The emergence of the metaverse has been considered a vital milestone in the digital world owing to its potential for relevant stakeholders. Nevertheless, it is struggling to proliferate at the introductory stage, yet it can be a contemporary avenue to influence consumer decisions. The existing body of knowledge offers limited insight regarding the metaverse , particularly from the lens of encouraging and discouraging reasons to adopt the metavers…
A new era of rivalry for human influencers: Leveraging opportunities of virtual influencers for digital marketing strategies
This study provides novel insights for brands to exploit the digital uprising of virtual influencers effectively. It signifies the need to change digital marketing strategies to reinforce consumer engagement strategies arising from the virtual influencers' framework, which can help achieve marketing goals more effectively
Business (11 works) · Computer Science (11 works) · Psychology (9 works) · Digital Marketing and Social Media (7 works) · Environmental Sustainability in Business (7 works) · Social Psychology (7 works) · Structural equation modeling (7 works) · Political science (5 works) · Social media (5 works) · Sustainable Supply Chain Management (5 works)