Tamás Vinkóczi
Biographic Data
| ID | 5676613 |
|---|---|
| NAME | Tamás Vinkóczi |
| GIVEN NAMES | Tamás |
| FAMILY NAME | Vinkóczi |
| SIGNATURE | VINKÓCZI T |
| AFFILIATIONS | Széchenyi István University |
| ORCID | 0000-0002-7493-6093 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Generational ownership and financial performance in family businesses in food industry
Financial reporting data plays a pivotal role in the analysis of family businesses. A crucial aspect of economic success is the association between the age of the owner, the timing of ownership transitions, and financial performance. The conceptualization of a family business is also constrained by limitations in data availability. The objective of this paper is to examine the factors and their relationships associated with financial performance …
The psychology of online shopping success
Social media analytics (SMA) practices are playing a vital role in improving online store performance by creating insights about customer preferences, trends, and behaviors. Social media analytics (SMA) practices are a critical contributor to boost online store performance by creating insights on customer preferences, trends and behaviors. The effective utilization of such analytics helps online retailers to adjust their marketing strategies, inc…
Factors influencing and moderating the satisfaction with banking services
The ongoing dissemination of globalization and digitalization may suggest that personal relationships are becoming less crucial in the context of retail banking and financial services. In Hungary, in addition to private banking, which is associated with high income levels, personal banking also plays an important role. The objective of this study is to develop a model that can identify the factors that determine customer satisfaction and their re…
From scroll to sale
The popularity of TikTok is evident on a global scale, leading to its adoption by numerous companies as a promotional platform. The Stimulus - Organization - Reaction model has been validated in its capacity to describe the purchase process. The present study investigates the Hungarian manifestations of the factors of this model to develop a forecasting method that will allow for prediction of the success of TikTok impulse purchase marketing stra…
Tech titans
The accessibility of FinTech services is increasing, and their convenience is making them more popular than traditional banks, particularly among Generation Z. The objective of this research is to identify and compare the factors influencing the conscious use of FinTech services among Generation Z members, who are the most active participants in this field of financial technology. The questionnaire based purposive sample consisted of Generation Z…
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Tech titans
The accessibility of FinTech services is increasing, and their convenience is making them more popular than traditional banks, particularly among Generation Z. The objective of this research is to identify and compare the factors influencing the conscious use of FinTech services among Generation Z members, who are the most active participants in this field of financial technology. The questionnaire based purposive sample consisted of Generation Z…
Factors influencing and moderating the satisfaction with banking services
The ongoing dissemination of globalization and digitalization may suggest that personal relationships are becoming less crucial in the context of retail banking and financial services. In Hungary, in addition to private banking, which is associated with high income levels, personal banking also plays an important role. The objective of this study is to develop a model that can identify the factors that determine customer satisfaction and their re…
From scroll to sale
The popularity of TikTok is evident on a global scale, leading to its adoption by numerous companies as a promotional platform. The Stimulus - Organization - Reaction model has been validated in its capacity to describe the purchase process. The present study investigates the Hungarian manifestations of the factors of this model to develop a forecasting method that will allow for prediction of the success of TikTok impulse purchase marketing stra…
Generational ownership and financial performance in family businesses in food industry
Financial reporting data plays a pivotal role in the analysis of family businesses. A crucial aspect of economic success is the association between the age of the owner, the timing of ownership transitions, and financial performance. The conceptualization of a family business is also constrained by limitations in data availability. The objective of this paper is to examine the factors and their relationships associated with financial performance …
The psychology of online shopping success
Social media analytics (SMA) practices are playing a vital role in improving online store performance by creating insights about customer preferences, trends, and behaviors. Social media analytics (SMA) practices are a critical contributor to boost online store performance by creating insights on customer preferences, trends and behaviors. The effective utilization of such analytics helps online retailers to adjust their marketing strategies, inc…
Analytics (1 work) · Business (1 work) · Business administration (1 work) · Consumer Retail Behavior Studies (1 work) · Customer advocacy (1 work) · Customer churn and segmentation (1 work) · Customer engagement (1 work) · Customer intelligence (1 work) · Customer retention (1 work) · Customer satisfaction (1 work)