Martina Németh
Biographic Data
| ID | 5676615 |
|---|---|
| NAME | Martina Németh |
| GIVEN NAMES | Martina |
| FAMILY NAME | Németh |
| SIGNATURE | NÉMETH M |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
From scroll to sale
The popularity of TikTok is evident on a global scale, leading to its adoption by numerous companies as a promotional platform. The Stimulus - Organization - Reaction model has been validated in its capacity to describe the purchase process. The present study investigates the Hungarian manifestations of the factors of this model to develop a forecasting method that will allow for prediction of the success of TikTok impulse purchase marketing stra…
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From scroll to sale
The popularity of TikTok is evident on a global scale, leading to its adoption by numerous companies as a promotional platform. The Stimulus - Organization - Reaction model has been validated in its capacity to describe the purchase process. The present study investigates the Hungarian manifestations of the factors of this model to develop a forecasting method that will allow for prediction of the success of TikTok impulse purchase marketing stra…