Mustafa S Al-Shaikh
Biographic Data
| ID | 5676663 |
|---|---|
| NAME | Mustafa S Al-Shaikh |
| GIVEN NAMES | Mustafa S |
| FAMILY NAME | Al-Shaikh |
| SIGNATURE | AL-SHAIKH M S |
| AFFILIATIONS | Zarqa University |
| ORCID | 0000-0003-1182-8818 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Digital Marketing Tools and its Impact on Consumer Buying Decisions in Zarqa City, Jordan
This research investigates how digital marketing techniques influence consumer purchasing choices for Zain Telecom's internet offerings in Zarqa City, concentrating on four main strategies: content marketing (CM), direct email marketing (DEM), digital advertising (DA), and search engine optimization (SEO). Information was gathered using an extensive survey sent to 480 Zain clients, evaluating how well these tools influence consumer behavior. The …
The impact of integrated marketing communications on consumer buying decisions
No prominent works on this page.
Digital Marketing Tools and its Impact on Consumer Buying Decisions in Zarqa City, Jordan
This research investigates how digital marketing techniques influence consumer purchasing choices for Zain Telecom's internet offerings in Zarqa City, concentrating on four main strategies: content marketing (CM), direct email marketing (DEM), digital advertising (DA), and search engine optimization (SEO). Information was gathered using an extensive survey sent to 480 Zain clients, evaluating how well these tools influence consumer behavior. The …
The impact of integrated marketing communications on consumer buying decisions
Advertising (1 works) · Business (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Consumer Market Behavior and Pricing (1 works) · COVID-19 Pandemic Impacts (1 works) · Engineering (1 works) · Geography (1 works) · Marketing (1 works) · Marketing and Advertising Strategies (1 works) · Organizational and Employee Performance (1 works)