Gia Khuong An
Biographic Data
| ID | 5677187 |
|---|---|
| NAME | Gia Khuong An |
| GIVEN NAMES | Gia Khuong |
| FAMILY NAME | An |
| SIGNATURE | AN G K |
| AFFILIATIONS | FPT University |
| ORCID | 0009-0007-4243-915X |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Leveraging social media marketing activities (SMMAs) to enhance consumer satisfaction and purchase intention for bio-cosmetics
Social media marketing has increasingly become a strategic channel for brands to engage and build relationships with consumers, particularly in trust-sensitive industries such as bio cosmetics. However, research on how Social Media Marketing Activities (SMMAs) shape consumer perceptions and behaviors in this sector remains limited. Guided by the Stimulus-Organism-Response (S-O-R) framework, this study examines how six dimensions of SMMAs, includi…
The psychological impact of social media marketing on consumer willingness to pay for tech gadgets
In today's competitive digital landscape, social media marketing has become a powerful mechanism for shaping consumer perceptions and influencing purchase behavior. However, limited research has examined how social media marketing activities (SMMAs) drive consumers' willingness to pay premium prices for technology products, particularly in emerging markets. Grounded in the Stimulus-Organism-Response (S-O-R) framework, this study aims to clarify h…
No prominent works on this page.
Leveraging social media marketing activities (SMMAs) to enhance consumer satisfaction and purchase intention for bio-cosmetics
Social media marketing has increasingly become a strategic channel for brands to engage and build relationships with consumers, particularly in trust-sensitive industries such as bio cosmetics. However, research on how Social Media Marketing Activities (SMMAs) shape consumer perceptions and behaviors in this sector remains limited. Guided by the Stimulus-Organism-Response (S-O-R) framework, this study examines how six dimensions of SMMAs, includi…
The psychological impact of social media marketing on consumer willingness to pay for tech gadgets
In today's competitive digital landscape, social media marketing has become a powerful mechanism for shaping consumer perceptions and influencing purchase behavior. However, limited research has examined how social media marketing activities (SMMAs) drive consumers' willingness to pay premium prices for technology products, particularly in emerging markets. Grounded in the Stimulus-Organism-Response (S-O-R) framework, this study aims to clarify h…
Consumer Behavior in Brand Consumption and Identification (1 work) · Digital Marketing and Social Media (1 work) · Technology Adoption and User Behaviour (1 work)