Chun Lyu
Biographic Data
| ID | 5700534 |
|---|---|
| NAME | Chun Lyu |
| GIVEN NAMES | Chun |
| FAMILY NAME | Lyu |
| SIGNATURE | LYU C |
| AFFILIATIONS | Nanjing University |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 3 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
An Analysis of Elements Fostering Adoption of Blockchain Technology-Based Services in Academic Libraries: TOE and TAM Framework Study
Academic libraries are undergoing a paradigm shift in the current ICT era. Obstacles in information services, particularly regarding facilitating secure and transparent real-time data access, continue. Blockchain technology-based services (BCTBS) could boost novel solutions and have the potential to boost dissemination and retrieval security, transparency, and information access in academic libraries. This study focused on investigating the eleme…
The impact of digital marketing literacy on digital marketing strategy to enhance the library patrons' engagement: An application of the TOE framework
This study investigated an impact of digital marketing literacy (DML) on effective digital marketing strategy (DMS) development and its competence to library patrons' engagement (LPE) in academic libraries. Based on the Technology, Organization Environment (TOE) framework. This study investigated how technological assets, organizational factors, and environmental factors are related to digital marketing performances in academic libraries. A conce…
Effect of strategic imperative on technology adoption in academic libraries in Pakistan: A TAM & PLS-SEM analysis
This study contributes to existing research by exploring the impact of SI and TAS on PU and PEOU in academic libraries, with a particular emphasis on the exceptional geographic location of Pakistan. This study is unique in examining the mediating roles of PEOU and PU in the relationship between SI and TAS. The application of PLS-SEM enhances the methodological rigor and proposed conceptual framework-based research findings, providing actionable i…
Effect of strategic imperative on technology adoption in academic libraries in Pakistan: A TAM & PLS-SEM analysis
This study contributes to existing research by exploring the impact of SI and TAS on PU and PEOU in academic libraries, with a particular emphasis on the exceptional geographic location of Pakistan. This study is unique in examining the mediating roles of PEOU and PU in the relationship between SI and TAS. The application of PLS-SEM enhances the methodological rigor and proposed conceptual framework-based research findings, providing actionable i…
The impact of digital marketing literacy on digital marketing strategy to enhance the library patrons' engagement: An application of the TOE framework
This study investigated an impact of digital marketing literacy (DML) on effective digital marketing strategy (DMS) development and its competence to library patrons' engagement (LPE) in academic libraries. Based on the Technology, Organization Environment (TOE) framework. This study investigated how technological assets, organizational factors, and environmental factors are related to digital marketing performances in academic libraries. A conce…
Effect of strategic imperative on technology adoption in academic libraries in Pakistan: A TAM & PLS-SEM analysis
This study contributes to existing research by exploring the impact of SI and TAS on PU and PEOU in academic libraries, with a particular emphasis on the exceptional geographic location of Pakistan. This study is unique in examining the mediating roles of PEOU and PU in the relationship between SI and TAS. The application of PLS-SEM enhances the methodological rigor and proposed conceptual framework-based research findings, providing actionable i…
An Analysis of Elements Fostering Adoption of Blockchain Technology-Based Services in Academic Libraries: TOE and TAM Framework Study
Academic libraries are undergoing a paradigm shift in the current ICT era. Obstacles in information services, particularly regarding facilitating secure and transparent real-time data access, continue. Blockchain technology-based services (BCTBS) could boost novel solutions and have the potential to boost dissemination and retrieval security, transparency, and information access in academic libraries. This study focused on investigating the eleme…
Technology Adoption and User Behaviour (3 works) · Business (2 works) · Organizational and Employee Performance (2 works) · Psychology (2 works) · Academic library (1 works) · Advertising (1 works) · Blockchain Technology Applications and Security (1 works) · Computer Science (1 works) · Digital Literacy (1 works) · Digital marketing (1 works)