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Wayland A Tonning

Biographic Data

ID5711310
NAMEWayland A Tonning
GIVEN NAMESWayland A
FAMILY NAMETonning
SIGNATURETONNING W A
AFFILIATIONSUniversity of Illinois Chicago
VERIFIEDNo
TOTAL WORKS2
TOTAL CITATIONS2
WORKS AS AUTHOR2
WORKS AS EDITOR0
FIRST PUBLICATION YEAR1955
LATEST PUBLICATION YEAR1956
H-INDEX1
  • The Beginnings of the Money-Back Guarantee and the One-Price Policy in Champaign-Urbana, Illinois, 1833–1880

    Open Access•Wayland A Tonning•ARTICLE•The Business History Review•1956

    The widespread advent of money-back guarantees and one-price policies were symptomatic of a major transition in merchandising history. As trade grew and retail stores multiplied, standardization of terms and practices became apparent. Before 1864 Champaign-Urbana merchants had made little progress in developing a policy of standard prices. The postwar years brought increasing competition at the retail level, and the use of the money-back guarante…

  • Department Stores in Down State Illinois, 1889–1943

    Open Access•Wayland A Tonning•ARTICLE•The Business History Review•1955•Cited by: 2•References: 1

    Standing between expanding productive capacity on the one hand and growing consumer demand on the other, the marketing middleman in our economy has been forced into a succession of adaptive measures, significant among which has been department store retailing. A study of the general developmental pattern in down state Illinois reveals a “spawning era” and identifies three generic antecedents for the department store. Case studies of individual fi…

  • Department Stores in Down State Illinois, 1889–1943

    Open Access•Wayland A Tonning•ARTICLE•The Business History Review•1955•Cited by: 2•References: 1

    Standing between expanding productive capacity on the one hand and growing consumer demand on the other, the marketing middleman in our economy has been forced into a succession of adaptive measures, significant among which has been department store retailing. A study of the general developmental pattern in down state Illinois reveals a “spawning era” and identifies three generic antecedents for the department store. Case studies of individual fi…

  • Department Stores in Down State Illinois, 1889–1943

    Open Access•Wayland A Tonning•ARTICLE•The Business History Review•1955•Cited by: 2•References: 1

    Standing between expanding productive capacity on the one hand and growing consumer demand on the other, the marketing middleman in our economy has been forced into a succession of adaptive measures, significant among which has been department store retailing. A study of the general developmental pattern in down state Illinois reveals a “spawning era” and identifies three generic antecedents for the department store. Case studies of individual fi…

  • The Beginnings of the Money-Back Guarantee and the One-Price Policy in Champaign-Urbana, Illinois, 1833–1880

    Open Access•Wayland A Tonning•ARTICLE•The Business History Review•1956

    The widespread advent of money-back guarantees and one-price policies were symptomatic of a major transition in merchandising history. As trade grew and retail stores multiplied, standardization of terms and practices became apparent. Before 1864 Champaign-Urbana merchants had made little progress in developing a policy of standard prices. The postwar years brought increasing competition at the retail level, and the use of the money-back guarante…

American History and Culture (2 works) · Business (2 works) · Economics (2 works) · Market economy (2 works) · Barter (1 work) · Commerce (1 work) · Competition (biology (1 work) · Computer Science (1 work) · Consumer demand (1 work) · Ecological succession (1 work)

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