Dharma Raju Bathini
Biographic Data
| ID | 5724489 |
|---|---|
| NAME | Dharma Raju Bathini |
| GIVEN NAMES | Dharma Raju |
| FAMILY NAME | Bathini |
| SIGNATURE | BATHINI D R |
| AFFILIATIONS | Indian Institute of Management Calcutta |
| ORCID | 0000-0002-1270-7391 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 15 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 3 |
Parallel Policing and Patronage
This article examines the institutional crisis within West Bengal's civic volunteer system, highlighting how the convergence of inadequate training, ambiguous legal status, and political manipulation has created significant risks to public safety and democratic governance. Through analysis of government orders, court judgments, and media reports, the study reveals how a system initially designed for traffic management in 2008 evolved into a paral…
Actions in phygital space
This study delineates the microprocesses of solidarity development and the subsequent collective actions of gig workers in India amidst multiple structural constraints. Using netnography, semi‐structured interviews and direct observation, we show how digitally naive app‐based cab drivers amalgamate physical and digital spaces, construct a phygital space free of managerial gaze and leverage it to bond and bridge, create webs of care and share and …
Microtargeting control
We discuss algorithmic control and nudges prevalent in the gig economy in relation to extant management control literature. We draw on an analysis of archival data and interviews with drivers and executives of app‐based cab companies in India. Comparing algorithmic control with direct control, we explain the increase in the scale and scope of automation that enables detailed driver profiling and segmentation, which is crucial for microtargeting c…
Resistance toward dominant US work practices in emerging markets
Purpose The purpose of this study is to apply the dominance effect theory and postcolonial notions of “otherness” to critically study the enactment of mimicry at IndianBread, an Indian fast-food chain that has adopted work practices typically found in US fast-food multinational enterprises (MNEs). Design/methodology/approach The authors used an interpretive sensemaking case study approach and collected qualitative data drawing on observations, no…
Uber’s entrepreneurship discourse and its neoliberal appeal
This study examines how the top two English-language newspapers in India constructed the entrepreneurship discourse used by online cab aggregator firm, Uber Technology Inc., in India, its second-largest market after the United States. A critical discourse analysis study of related news coverage in The Times of India and the Hindu newspapers was undertaken in three stages including an analysis of media texts, discursive practice and social practic…
Actions in phygital space
This study delineates the microprocesses of solidarity development and the subsequent collective actions of gig workers in India amidst multiple structural constraints. Using netnography, semi‐structured interviews and direct observation, we show how digitally naive app‐based cab drivers amalgamate physical and digital spaces, construct a phygital space free of managerial gaze and leverage it to bond and bridge, create webs of care and share and …
Microtargeting control
We discuss algorithmic control and nudges prevalent in the gig economy in relation to extant management control literature. We draw on an analysis of archival data and interviews with drivers and executives of app‐based cab companies in India. Comparing algorithmic control with direct control, we explain the increase in the scale and scope of automation that enables detailed driver profiling and segmentation, which is crucial for microtargeting c…
Uber’s entrepreneurship discourse and its neoliberal appeal
This study examines how the top two English-language newspapers in India constructed the entrepreneurship discourse used by online cab aggregator firm, Uber Technology Inc., in India, its second-largest market after the United States. A critical discourse analysis study of related news coverage in The Times of India and the Hindu newspapers was undertaken in three stages including an analysis of media texts, discursive practice and social practic…
Resistance toward dominant US work practices in emerging markets
Purpose The purpose of this study is to apply the dominance effect theory and postcolonial notions of “otherness” to critically study the enactment of mimicry at IndianBread, an Indian fast-food chain that has adopted work practices typically found in US fast-food multinational enterprises (MNEs). Design/methodology/approach The authors used an interpretive sensemaking case study approach and collected qualitative data drawing on observations, no…
Uber’s entrepreneurship discourse and its neoliberal appeal
This study examines how the top two English-language newspapers in India constructed the entrepreneurship discourse used by online cab aggregator firm, Uber Technology Inc., in India, its second-largest market after the United States. A critical discourse analysis study of related news coverage in The Times of India and the Hindu newspapers was undertaken in three stages including an analysis of media texts, discursive practice and social practic…
Microtargeting control
We discuss algorithmic control and nudges prevalent in the gig economy in relation to extant management control literature. We draw on an analysis of archival data and interviews with drivers and executives of app‐based cab companies in India. Comparing algorithmic control with direct control, we explain the increase in the scale and scope of automation that enables detailed driver profiling and segmentation, which is crucial for microtargeting c…
Actions in phygital space
This study delineates the microprocesses of solidarity development and the subsequent collective actions of gig workers in India amidst multiple structural constraints. Using netnography, semi‐structured interviews and direct observation, we show how digitally naive app‐based cab drivers amalgamate physical and digital spaces, construct a phygital space free of managerial gaze and leverage it to bond and bridge, create webs of care and share and …
Parallel Policing and Patronage
This article examines the institutional crisis within West Bengal's civic volunteer system, highlighting how the convergence of inadequate training, ambiguous legal status, and political manipulation has created significant risks to public safety and democratic governance. Through analysis of government orders, court judgments, and media reports, the study reveals how a system initially designed for traffic management in 2008 evolved into a paral…
Digital Economy and Work Transformation (3 works) · Political science (3 works) · Sociology (3 works) · Engineering (2 works) · Law (2 works) · Politics (2 works) · Psychology (2 works) · Public relations (2 works) · Sharing Economy and Platforms (2 works) · Social Psychology (2 works)