Cindy Paladines
Biographic Data
| ID | 5732640 |
|---|---|
| NAME | Cindy Paladines |
| GIVEN NAMES | Cindy |
| FAMILY NAME | Paladines |
| SIGNATURE | PALADINES C |
| AFFILIATIONS | TCW , USA |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 3 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 1 |
Do Celebrity Endorsements Matter? A Twitter Experiment Promoting Vaccination in Indonesia
Do celebrity endorsements matter? And if so, how can celebrities communicate effectively? We conduct a nationwide Twitter experiment in Indonesia promoting vaccination. Celebrity messages are 72% more likely to be passed on or liked than similar messages without a celebrity’s imprimatur. In total, 66% of the celebrity effect comes from authorship, compared to passing on messages. Citing external medical sources decreases retweets by 27%. Phone su…
Riding the Wave
The world is on an unsustainable path. Financial sector participants are becoming more conscious of the impact of their economic, social and environmental footprint. As the investor community makes progress towards integrating environment, social and governance (ESG) factors into investment mandates, particularly for equities and corporate debt, integrating these factors into the sovereign debt asset class has lagged- although investment practice…
Do Celebrity Endorsements Matter? A Twitter Experiment Promoting Vaccination in Indonesia
Do celebrity endorsements matter? And if so, how can celebrities communicate effectively? We conduct a nationwide Twitter experiment in Indonesia promoting vaccination. Celebrity messages are 72% more likely to be passed on or liked than similar messages without a celebrity’s imprimatur. In total, 66% of the celebrity effect comes from authorship, compared to passing on messages. Citing external medical sources decreases retweets by 27%. Phone su…
Riding the Wave
The world is on an unsustainable path. Financial sector participants are becoming more conscious of the impact of their economic, social and environmental footprint. As the investor community makes progress towards integrating environment, social and governance (ESG) factors into investment mandates, particularly for equities and corporate debt, integrating these factors into the sovereign debt asset class has lagged- although investment practice…
Do Celebrity Endorsements Matter? A Twitter Experiment Promoting Vaccination in Indonesia
Do celebrity endorsements matter? And if so, how can celebrities communicate effectively? We conduct a nationwide Twitter experiment in Indonesia promoting vaccination. Celebrity messages are 72% more likely to be passed on or liked than similar messages without a celebrity’s imprimatur. In total, 66% of the celebrity effect comes from authorship, compared to passing on messages. Citing external medical sources decreases retweets by 27%. Phone su…
Computer Science (2 works) · Advertising (1 works) · Australian History and Society (1 works) · Business (1 works) · Cinema and Media Studies (1 works) · Health communication (1 works) · Internet privacy (1 works) · Media Influence and Politics (1 works) · Medicine (1 works) · Misinformation and Its Impacts (1 works)