Rekha Attri
Biographic Data
| ID | 5747805 |
|---|---|
| NAME | Rekha Attri |
| GIVEN NAMES | Rekha |
| FAMILY NAME | Attri |
| SIGNATURE | ATTRI R |
| AFFILIATIONS | Jaipuria Institute of Management |
| ORCID | 0000-0001-6759-5684 |
| VERIFIED | Yes |
| TOTAL WORKS | 10 |
| TOTAL CITATIONS | 9 |
| WORKS AS AUTHOR | 10 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Multistage Investigation Into Positive and Negative Consequences of Greenwashing Business Practices. Implications for Business Strategies
Greenwashing, which involves false promises of environmental responsibility, has become a significant problem in an age where environmental issues are increasingly becoming more problematic. This paper delves into the effects of corporate greenwashing through multiphase research design and interpretative phenomenological analysis (IPA) approach to comprehend the lived experiences of employees working in the tourism and hospitality sector. Our qua…
Antecedents of Greenwashing Practices in the Tourism and Hospitality Industry. A Qualitative Study
A significant number of businesses have garnered negative media attention, facing allegations of greenwashing. This study is aimed at understanding the antecedents of greenwashing practices across organizations. In our qualitative study, we collected responses from a diverse cross‐section of employees working across various segments in the hospitality and tourism industry. The responses were analyzed using a grounded theory approach to gain insig…
Enhancing supplier innovation capabilities through digital technology integration
The integration of digital technologies is reshaping global supply chains, yet how these advancements foster supplier innovation remains underexplored. This study examines how multinational corporations' (MNCs) adoption of digital technologies facilitates supplier innovation capabilities through inter-organisational collaboration. Drawing on the Relational View of Competitive Advantage (RVCA), this research adopts a multiple-case study approach, …
I Bond, I Engage, I Visit
The present study investigates the effectiveness of tourism vlogs (video blogs), the parasocial bonding between the vloggers and the tourist/prospect and the wishful identification of the tourist/prospect on the different components of engagement namely, affective, cognitive and behavioral. The study also inspects the subsequent effect of the components of engagement on visit intentions and electronic word of mouth. We adopted a mixed method appr…
Deploying explainable AI in entrepreneurial organizations
Urban digitalization and government environmental attention
Attention allocation theory posits that organizational and individual decision-making processes are shaped by multiple factors. Within this framework, we explore how urban digitalization influences government environmental attention through technological pathways. Empirical results reveal that urban digitalization significantly enhances government environmental attention. This effect operates through strengthening central government environmental…
Do social media influencers influence the vaccination drive? An application of source credibility theory and uses and gratification theory
Unlocking venture growth
Impact of AI-focussed technologies on social and technical competencies for HR managers – A systematic review and research agenda
Physimorphic vs. Typographic logos in destination marketing
Physimorphic vs. Typographic logos in destination marketing
Do social media influencers influence the vaccination drive? An application of source credibility theory and uses and gratification theory
Unlocking venture growth
Impact of AI-focussed technologies on social and technical competencies for HR managers – A systematic review and research agenda
Deploying explainable AI in entrepreneurial organizations
Urban digitalization and government environmental attention
Attention allocation theory posits that organizational and individual decision-making processes are shaped by multiple factors. Within this framework, we explore how urban digitalization influences government environmental attention through technological pathways. Empirical results reveal that urban digitalization significantly enhances government environmental attention. This effect operates through strengthening central government environmental…
Multistage Investigation Into Positive and Negative Consequences of Greenwashing Business Practices. Implications for Business Strategies
Greenwashing, which involves false promises of environmental responsibility, has become a significant problem in an age where environmental issues are increasingly becoming more problematic. This paper delves into the effects of corporate greenwashing through multiphase research design and interpretative phenomenological analysis (IPA) approach to comprehend the lived experiences of employees working in the tourism and hospitality sector. Our qua…
Antecedents of Greenwashing Practices in the Tourism and Hospitality Industry. A Qualitative Study
A significant number of businesses have garnered negative media attention, facing allegations of greenwashing. This study is aimed at understanding the antecedents of greenwashing practices across organizations. In our qualitative study, we collected responses from a diverse cross‐section of employees working across various segments in the hospitality and tourism industry. The responses were analyzed using a grounded theory approach to gain insig…
Enhancing supplier innovation capabilities through digital technology integration
The integration of digital technologies is reshaping global supply chains, yet how these advancements foster supplier innovation remains underexplored. This study examines how multinational corporations' (MNCs) adoption of digital technologies facilitates supplier innovation capabilities through inter-organisational collaboration. Drawing on the Relational View of Competitive Advantage (RVCA), this research adopts a multiple-case study approach, …
I Bond, I Engage, I Visit
The present study investigates the effectiveness of tourism vlogs (video blogs), the parasocial bonding between the vloggers and the tourist/prospect and the wishful identification of the tourist/prospect on the different components of engagement namely, affective, cognitive and behavioral. The study also inspects the subsequent effect of the components of engagement on visit intentions and electronic word of mouth. We adopted a mixed method appr…
Business (5 works) · Computer Science (4 works) · Tourism (4 works) · Advertising (2 works) · Big Data and Business Intelligence (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Corporate Social Responsibility Reporting (2 works) · Digital Marketing and Social Media (2 works) · Diverse Aspects of Tourism Research (2 works) · Economics (2 works)