Pantea Foroudi
Biographic Data
| ID | 5748327 |
|---|---|
| NAME | Pantea Foroudi |
| GIVEN NAMES | Pantea |
| FAMILY NAME | Foroudi |
| SIGNATURE | FOROUDI P |
| AFFILIATIONS | Middlesex University |
| ORCID | 0000-0003-4000-7023 |
| VERIFIED | Yes |
| TOTAL WORKS | 11 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 10 |
| EDITOR COUNT | 1 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Antecedents of user co-creation on transactional two-sided digital platforms and their impact on brand love: An affordance perspective
Purpose Airbnb is one of the world's most successful transactional two-sided digital platforms (TTDPs). However, our understanding of users' motivations for using platforms for value co-creation is limited. This study uses affordance theory to examine the relationships between user perceptions of several key features of the Airbnb platform, value co-creation, and, consequently, brand love. Design/methodology/approach We collected data via a quest…
Branding with purpose: Corporate reputation, CSR, and SDGs in advertising
In the realm of advertising, the convergence of corporate reputation, corporate social responsibility (CSR), and the Sustainable Development Goals (SDGs) has emerged as a transformative framework t
Contemporary Marketing and Consumer Behaviour in Sustainable Tourism
This insightful book explores contemporary consumer behaviour and marketing practices
Sustainable Development Goals in a regional context: Conceptualising, measuring and managing residents’ perceptions
This study explores how national-level Sustainable Development Goals (SDGs) are implemented at the regional level in Italy by achieving three objectives: (1) conceptualising local residents' perceptions of the SDGs; (2) creating a scale to measure these perceptions; and (3) validating this scale across Italian regions. Using a six-step methodology, including panel data analysis and surveys with 2303 respondents, this research validates key SDGs s…
The Effect of Waiters’ Occupational Identity on Employee Turnover Within The Context of Michelin-Starred Restaurants
Although restaurants employ a high number of employees across the United Kingdom, accounting for 4.5% of total U.K. employment, this figure masks the relatively high degree of employee turnover. There is limited information about work engagement and turnover among waitering staff (servers). This study analyzed which antecedents (e.g., employer brand, extraversion, and stereotype) impact servers’ occupational identity, and how this relationship af…
Digital platforms: Customer satisfaction, eWOM and the moderating role of perceived technological innovativeness
Purpose The paper aims to investigate how customer satisfaction can be achieved in the context of digital platform services, its influence on electronic word of mouth (eWOM) and how such relationships can be moderated by perceived technological innovativeness (PTI). Design/methodology/approach The research framework was developed and empirically tested using an online survey and analysed using structural equation modelling (SEM). Data were gather…
From fragmentation to collaboration in tourism promotion: An analysis of the adoption of IMC in the Amalfi coast
The fragmentation in decision-making among different stakeholders severely influences the effectiveness of tourism promotion, in well-known destinations as well. Through the lens of Collaboration Theory, the paper empirically aims at exploring how an Integrated Marketing Communications (IMC) approach may be applied in a fragmented context of tourism with the objective of fostering collaboration between different players. Constructivist grounded t…
How corporate social responsibility contributes to strengthening brand loyalty, hotel positioning and intention to revisit
This study aims to investigate if the visitors’ perception of corporate social responsibility influences both hotel brand positioning and intention to revisit. Furthermore, it examines the indirect impact of corporate social responsibility on hotel brand positioning and intention to revisit through other major factors (identification, satisfaction, and loyalty). In total, 348 valid questionnaires were collected from customers reserved a hotel roo…
Digital transformation and tourist experience co-design: Big social data for planning cultural tourism
Linking brand attitude to word-of-mouth and revisit intentions in the restaurant sector
Purpose Following the planned behaviour theory, the aim of the paper is to analyse the role played by brand attachment, brand characteristics and congruence in enhancing brand attitude while leading to revisit intentions and word-of-mouth (WOM) in the restaurant sector. Design/methodology/approach The study is based on the quantitative method and considered 464 questionnaires fulfilled by customers of restaurants. The data were explored employing…
Place Branding: Connecting Tourist Experiences to Places
Sustainable Development Goals in a regional context: Conceptualising, measuring and managing residents’ perceptions
This study explores how national-level Sustainable Development Goals (SDGs) are implemented at the regional level in Italy by achieving three objectives: (1) conceptualising local residents' perceptions of the SDGs; (2) creating a scale to measure these perceptions; and (3) validating this scale across Italian regions. Using a six-step methodology, including panel data analysis and surveys with 2303 respondents, this research validates key SDGs s…
Place Branding: Connecting Tourist Experiences to Places
From fragmentation to collaboration in tourism promotion: An analysis of the adoption of IMC in the Amalfi coast
The fragmentation in decision-making among different stakeholders severely influences the effectiveness of tourism promotion, in well-known destinations as well. Through the lens of Collaboration Theory, the paper empirically aims at exploring how an Integrated Marketing Communications (IMC) approach may be applied in a fragmented context of tourism with the objective of fostering collaboration between different players. Constructivist grounded t…
How corporate social responsibility contributes to strengthening brand loyalty, hotel positioning and intention to revisit
This study aims to investigate if the visitors’ perception of corporate social responsibility influences both hotel brand positioning and intention to revisit. Furthermore, it examines the indirect impact of corporate social responsibility on hotel brand positioning and intention to revisit through other major factors (identification, satisfaction, and loyalty). In total, 348 valid questionnaires were collected from customers reserved a hotel roo…
Digital transformation and tourist experience co-design: Big social data for planning cultural tourism
Linking brand attitude to word-of-mouth and revisit intentions in the restaurant sector
Purpose Following the planned behaviour theory, the aim of the paper is to analyse the role played by brand attachment, brand characteristics and congruence in enhancing brand attitude while leading to revisit intentions and word-of-mouth (WOM) in the restaurant sector. Design/methodology/approach The study is based on the quantitative method and considered 464 questionnaires fulfilled by customers of restaurants. The data were explored employing…
Digital platforms: Customer satisfaction, eWOM and the moderating role of perceived technological innovativeness
Purpose The paper aims to investigate how customer satisfaction can be achieved in the context of digital platform services, its influence on electronic word of mouth (eWOM) and how such relationships can be moderated by perceived technological innovativeness (PTI). Design/methodology/approach The research framework was developed and empirically tested using an online survey and analysed using structural equation modelling (SEM). Data were gather…
The Effect of Waiters’ Occupational Identity on Employee Turnover Within The Context of Michelin-Starred Restaurants
Although restaurants employ a high number of employees across the United Kingdom, accounting for 4.5% of total U.K. employment, this figure masks the relatively high degree of employee turnover. There is limited information about work engagement and turnover among waitering staff (servers). This study analyzed which antecedents (e.g., employer brand, extraversion, and stereotype) impact servers’ occupational identity, and how this relationship af…
Contemporary Marketing and Consumer Behaviour in Sustainable Tourism
This insightful book explores contemporary consumer behaviour and marketing practices
Sustainable Development Goals in a regional context: Conceptualising, measuring and managing residents’ perceptions
This study explores how national-level Sustainable Development Goals (SDGs) are implemented at the regional level in Italy by achieving three objectives: (1) conceptualising local residents' perceptions of the SDGs; (2) creating a scale to measure these perceptions; and (3) validating this scale across Italian regions. Using a six-step methodology, including panel data analysis and surveys with 2303 respondents, this research validates key SDGs s…
Branding with purpose: Corporate reputation, CSR, and SDGs in advertising
In the realm of advertising, the convergence of corporate reputation, corporate social responsibility (CSR), and the Sustainable Development Goals (SDGs) has emerged as a transformative framework t
Antecedents of user co-creation on transactional two-sided digital platforms and their impact on brand love: An affordance perspective
Purpose Airbnb is one of the world's most successful transactional two-sided digital platforms (TTDPs). However, our understanding of users' motivations for using platforms for value co-creation is limited. This study uses affordance theory to examine the relationships between user perceptions of several key features of the Airbnb platform, value co-creation, and, consequently, brand love. Design/methodology/approach We collected data via a quest…
Business (7 works) · Consumer Behavior in Brand Consumption and Identification (7 works) · Marketing (6 works) · Political science (6 works) · Geography (5 works) · Psychology (5 works) · Tourism (5 works) · Advertising (4 works) · Digital Marketing and Social Media (4 works) · Structural equation modeling (4 works)