Mark A Rademacher
Biographic Data
| ID | 5753250 |
|---|---|
| NAME | Mark A Rademacher |
| GIVEN NAMES | Mark A |
| FAMILY NAME | Rademacher |
| SIGNATURE | RADEMACHER M A |
| AFFILIATIONS | Butler University |
| ORCID | 0000-0001-7865-7449 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 45 |
| AUTHOR COUNT | 7 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2007 |
| LATEST PUBLICATION YEAR | 2019 |
| H-INDEX | 3 |
Constructing Lumbersexuality: Marketing an Emergent Masculine Taste Regime
This article examines the online retailer Huckberry.com as a singular, centralized authority responsible for marketing “lumbersexuality” as an emergent, gender-normative taste regime. As an evolution of the devalued hipster marketplace myth, analysis reveals Huckberry promotes an adaptable taste regime to its young, educated, urban, White male clientele that unites goods, meanings, and practices across multiple fields of consumption that reconnec…
The most inspiring bikini photos you’ll see this summer”: A thematic analysis of mass audiences’ interpretations of ostomy selfies
How people with ostomies—a surgically created opening in the body that expels bodily wastes—use social media to challenge ostomy stigma represents a growing area of research, especially the creation, posting, and circulation of ostomy selfies within online health communities. This project contributes to this research by examining reactions by a mass audience to news stories about a viral ostomy selfie posted by ostomate Bethany Townsend to a Croh…
I’m Here to Do Business. I’m Not Here to Play Games.” Work, Consumption, and Masculinity in Storage Wars
This essay examines the first season of Storage Wars and suggests the program helps mediate the putative crisis in American masculinity by suggesting that traditional male skills are still essential where knowledge supplants manual labor. We read representations of “men at work” in traditionally “feminine” consumer markets, as a form of masculine recuperation situated within the culture of White male injury. Specifically, Storage Wars appropriate…
A Humanistic Approach to Understanding Child Consumer Socialization in US Homes
We present findings from a qualitative, multisite, multi-method, longitudinal study of parents and their preschool-aged children that explores the intersections of marketing influences in the home and in the larger outside world of children. Findings indicate that preschoolers represent complicated and nuanced “consumers in training” beyond predictions based on their “perceptual stage of development.” Specifically, our data revealed interesting w…
Get Rich or Die Buying: ” The Travails of the Working‐Class Auction Bidder
Capital, Consumption, Communication, and Citizenship: The Social Positioning of Taste and Civic Culture in the United States
In this article, the authors analyze the field of cultural consumption in the United States. Using the 2000 DDB Lifestyle Study, they examine a cross-section of Americans in terms of their occupational categories, media usage, consumption practices, social behaviors, and indicators of civic and political engagement. In doing so, the authors find many parallels to the determinants of taste, cultural discrimination, and choice within the field stru…
Downshifting Consumer = Upshifting Citizen? An Examination of a Local Freecycle Community
Critics suggest that contemporary consumer culture creates overworked and overshopped consumers who no longer engage in civic life. The authors challenge this conventional criticism against consumption within an individualistic lifestyle and argue instead that consumers who are “downshifting” do engage in civic life. In particular, this research examines downshifting attitudes among members of freecycle.org, a grassroots “gift economy” community.…
Downshifting Consumer = Upshifting Citizen? An Examination of a Local Freecycle Community
Critics suggest that contemporary consumer culture creates overworked and overshopped consumers who no longer engage in civic life. The authors challenge this conventional criticism against consumption within an individualistic lifestyle and argue instead that consumers who are “downshifting” do engage in civic life. In particular, this research examines downshifting attitudes among members of freecycle.org, a grassroots “gift economy” community.…
Capital, Consumption, Communication, and Citizenship: The Social Positioning of Taste and Civic Culture in the United States
In this article, the authors analyze the field of cultural consumption in the United States. Using the 2000 DDB Lifestyle Study, they examine a cross-section of Americans in terms of their occupational categories, media usage, consumption practices, social behaviors, and indicators of civic and political engagement. In doing so, the authors find many parallels to the determinants of taste, cultural discrimination, and choice within the field stru…
Constructing Lumbersexuality: Marketing an Emergent Masculine Taste Regime
This article examines the online retailer Huckberry.com as a singular, centralized authority responsible for marketing “lumbersexuality” as an emergent, gender-normative taste regime. As an evolution of the devalued hipster marketplace myth, analysis reveals Huckberry promotes an adaptable taste regime to its young, educated, urban, White male clientele that unites goods, meanings, and practices across multiple fields of consumption that reconnec…
The most inspiring bikini photos you’ll see this summer”: A thematic analysis of mass audiences’ interpretations of ostomy selfies
How people with ostomies—a surgically created opening in the body that expels bodily wastes—use social media to challenge ostomy stigma represents a growing area of research, especially the creation, posting, and circulation of ostomy selfies within online health communities. This project contributes to this research by examining reactions by a mass audience to news stories about a viral ostomy selfie posted by ostomate Bethany Townsend to a Croh…
I’m Here to Do Business. I’m Not Here to Play Games.” Work, Consumption, and Masculinity in Storage Wars
This essay examines the first season of Storage Wars and suggests the program helps mediate the putative crisis in American masculinity by suggesting that traditional male skills are still essential where knowledge supplants manual labor. We read representations of “men at work” in traditionally “feminine” consumer markets, as a form of masculine recuperation situated within the culture of White male injury. Specifically, Storage Wars appropriate…
Get Rich or Die Buying: ” The Travails of the Working‐Class Auction Bidder
Capital, Consumption, Communication, and Citizenship: The Social Positioning of Taste and Civic Culture in the United States
In this article, the authors analyze the field of cultural consumption in the United States. Using the 2000 DDB Lifestyle Study, they examine a cross-section of Americans in terms of their occupational categories, media usage, consumption practices, social behaviors, and indicators of civic and political engagement. In doing so, the authors find many parallels to the determinants of taste, cultural discrimination, and choice within the field stru…
Downshifting Consumer = Upshifting Citizen? An Examination of a Local Freecycle Community
Critics suggest that contemporary consumer culture creates overworked and overshopped consumers who no longer engage in civic life. The authors challenge this conventional criticism against consumption within an individualistic lifestyle and argue instead that consumers who are “downshifting” do engage in civic life. In particular, this research examines downshifting attitudes among members of freecycle.org, a grassroots “gift economy” community.…
A Humanistic Approach to Understanding Child Consumer Socialization in US Homes
We present findings from a qualitative, multisite, multi-method, longitudinal study of parents and their preschool-aged children that explores the intersections of marketing influences in the home and in the larger outside world of children. Findings indicate that preschoolers represent complicated and nuanced “consumers in training” beyond predictions based on their “perceptual stage of development.” Specifically, our data revealed interesting w…
Get Rich or Die Buying: ” The Travails of the Working‐Class Auction Bidder
I’m Here to Do Business. I’m Not Here to Play Games.” Work, Consumption, and Masculinity in Storage Wars
This essay examines the first season of Storage Wars and suggests the program helps mediate the putative crisis in American masculinity by suggesting that traditional male skills are still essential where knowledge supplants manual labor. We read representations of “men at work” in traditionally “feminine” consumer markets, as a form of masculine recuperation situated within the culture of White male injury. Specifically, Storage Wars appropriate…
The most inspiring bikini photos you’ll see this summer”: A thematic analysis of mass audiences’ interpretations of ostomy selfies
How people with ostomies—a surgically created opening in the body that expels bodily wastes—use social media to challenge ostomy stigma represents a growing area of research, especially the creation, posting, and circulation of ostomy selfies within online health communities. This project contributes to this research by examining reactions by a mass audience to news stories about a viral ostomy selfie posted by ostomate Bethany Townsend to a Croh…
Constructing Lumbersexuality: Marketing an Emergent Masculine Taste Regime
This article examines the online retailer Huckberry.com as a singular, centralized authority responsible for marketing “lumbersexuality” as an emergent, gender-normative taste regime. As an evolution of the devalued hipster marketplace myth, analysis reveals Huckberry promotes an adaptable taste regime to its young, educated, urban, White male clientele that unites goods, meanings, and practices across multiple fields of consumption that reconnec…
Sociology (6 works) · Social science (5 works) · Consumption (sociology (4 works) · Political science (4 works) · Psychology (4 works) · Business (3 works) · Consumer Behavior in Brand Consumption and Identification (3 works) · Law (3 works) · Law (3 works) · Advertising (2 works)