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Mallika Das

Biographic Data

ID5756829
NAMEMallika Das
GIVEN NAMESMallika
FAMILY NAMEDas
SIGNATUREDAS M
AFFILIATIONSMount Saint Vincent University
VERIFIEDNo
TOTAL WORKS6
TOTAL CITATIONS35
WORKS AS AUTHOR6
WORKS AS EDITOR0
FIRST PUBLICATION YEAR1995
LATEST PUBLICATION YEAR2017
H-INDEX3
  • American and Canadian perspectives on the First World War

    Mallika Das, E Wanda George•ARTICLE•Journal of Heritage Tourism•2017•References: 8

    This paper focuses on how the First World War (WWI) is seen by Canadians (n = 194) and Americans (n = 257) today. The primary focus of this paper is on the factors that shape Canadians’ and Americans’ memories of WWI and the influence of these factors on their intentions to visit WWI sites in the future. In addition, it also examines their first thoughts on WWI, how they describe WWI sites and why they think memories of WWI should be kept alive. …

  • Gender Role Portrayals in Indian Television Ads

    Open Access•Mallika Das•ARTICLE•Sex Roles•2010•Cited by: 20•References: 8

  • Gender Stereotyping in Contemporary Indian Magazine Fiction

    Hari Das, Mallika Das•ARTICLE•Asian Studies Review•2009•Cited by: 2•References: 32

  • Business Students' Perceptions of Best University Professors

    Open Access•Mallika Das, Hari Das•ARTICLE•Sex Roles•2001•Cited by: 2•References: 7

  • Men and Women in Indian Magazine Advertisements

    Open Access•Mallika Das•ARTICLE•Sex Roles•2000•Cited by: 8•References: 15

  • Assessing the “will of the people”

    Open Access•Hari Das, Mallika Das et al.•ARTICLE•Canadian Public Administration•1995•Cited by: 3•References: 4

    The “will of the people ‘ ’ is considered to be the highest authority in a democracy and said to be the driving force behind public policies. Yet not many past studies have assessed the level of citizen satisfaction with government services and identified ways of improving service delivery. At a municipal level, there is even less emphasis on measuring consumer satisfaction. This study measures citizens' satisfaction with municipal services in a …

  • Gender Role Portrayals in Indian Television Ads

    Open Access•Mallika Das•ARTICLE•Sex Roles•2010•Cited by: 20•References: 8

  • Men and Women in Indian Magazine Advertisements

    Open Access•Mallika Das•ARTICLE•Sex Roles•2000•Cited by: 8•References: 15

  • Assessing the “will of the people”

    Open Access•Hari Das, Mallika Das et al.•ARTICLE•Canadian Public Administration•1995•Cited by: 3•References: 4

    The “will of the people ‘ ’ is considered to be the highest authority in a democracy and said to be the driving force behind public policies. Yet not many past studies have assessed the level of citizen satisfaction with government services and identified ways of improving service delivery. At a municipal level, there is even less emphasis on measuring consumer satisfaction. This study measures citizens' satisfaction with municipal services in a …

  • Gender Stereotyping in Contemporary Indian Magazine Fiction

    Hari Das, Mallika Das•ARTICLE•Asian Studies Review•2009•Cited by: 2•References: 32

  • Business Students' Perceptions of Best University Professors

    Open Access•Mallika Das, Hari Das•ARTICLE•Sex Roles•2001•Cited by: 2•References: 7

  • Assessing the “will of the people”

    Open Access•Hari Das, Mallika Das et al.•ARTICLE•Canadian Public Administration•1995•Cited by: 3•References: 4

    The “will of the people ‘ ’ is considered to be the highest authority in a democracy and said to be the driving force behind public policies. Yet not many past studies have assessed the level of citizen satisfaction with government services and identified ways of improving service delivery. At a municipal level, there is even less emphasis on measuring consumer satisfaction. This study measures citizens' satisfaction with municipal services in a …

  • Men and Women in Indian Magazine Advertisements

    Open Access•Mallika Das•ARTICLE•Sex Roles•2000•Cited by: 8•References: 15

  • Business Students' Perceptions of Best University Professors

    Open Access•Mallika Das, Hari Das•ARTICLE•Sex Roles•2001•Cited by: 2•References: 7

  • Gender Stereotyping in Contemporary Indian Magazine Fiction

    Hari Das, Mallika Das•ARTICLE•Asian Studies Review•2009•Cited by: 2•References: 32

  • Gender Role Portrayals in Indian Television Ads

    Open Access•Mallika Das•ARTICLE•Sex Roles•2010•Cited by: 20•References: 8

  • American and Canadian perspectives on the First World War

    Mallika Das, E Wanda George•ARTICLE•Journal of Heritage Tourism•2017•References: 8

    This paper focuses on how the First World War (WWI) is seen by Canadians (n = 194) and Americans (n = 257) today. The primary focus of this paper is on the factors that shape Canadians’ and Americans’ memories of WWI and the influence of these factors on their intentions to visit WWI sites in the future. In addition, it also examines their first thoughts on WWI, how they describe WWI sites and why they think memories of WWI should be kept alive. …

Gender Studies (3 works) · Media, Gender, and Advertising (3 works) · Political science (3 works) · Psychology (3 works) · Social Psychology (3 works) · Sociology (3 works) · Art (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Developmental psychology (2 works) · Gender, Feminism, and Media (2 works)

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