Martin Rowley
Biographic Data
| ID | 5758014 |
|---|---|
| NAME | Martin Rowley |
| GIVEN NAMES | Martin |
| FAMILY NAME | Rowley |
| SIGNATURE | ROWLEY M |
| AFFILIATIONS | Keele University |
| VERIFIED | No |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 4 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2007 |
| LATEST PUBLICATION YEAR | 2018 |
| H-INDEX | 1 |
Investigating the celebrity effect
Celebrities are used within advertisements in an attempt to impact positively on consumers’ attitudes towards brands, purchase intentions, and ad believability. However, the findings from previous research on the effects of celebrity liking on brand evaluations have been mixed. In the study presented here explicit and implicit responses to brands were more positive after pairing with well-liked celebrities (p < .01) and more positive than for bra…
Guessing imagined and live chance events
An established finding is that adults prefer to guess before rather than after a chance event has happened. This is interpreted in terms of aversion to guessing when relatively incompetent: After throwing, the fall could be known. Adults ( N =71, mean age 18;11, N =28, mean age 48;0) showed this preference with imagined die‐throwing as in the published studies. With live die‐throwing, children ( N =64, aged 6 and 8 years; N =50, aged 5 and 6 year…
Understanding the Truth about Subjectivity
Results of two experiments show children's understanding of diversity in personal preference is incomplete. Despite acknowledging diversity, in Experiment 1 (N = 108), six‐ and eight‐year‐old children were less likely than adults to see preference as a legitimate basis for personal tastes and more likely to say a single truth could be found about a matter of taste. In Experiment 2 (N = 96), seven‐ and nine‐year‐olds were less likely than 11‐ and …
Children's differentiation between beliefs about matters of fact and matters of opinion
Two experiments investigated children's implicit and explicit differentiation between beliefs about matters of fact and matters of opinion. In Experiment 1, 8- to 9-year-olds' (n = 88) explicit understanding of the subjectivity of opinions was found to be limited, but their conformity to others' judgments on a matter of opinion was considerably lower than their conformity to others' views regarding an ambiguous fact. In Experiment 2, children age…
Children's differentiation between beliefs about matters of fact and matters of opinion
Two experiments investigated children's implicit and explicit differentiation between beliefs about matters of fact and matters of opinion. In Experiment 1, 8- to 9-year-olds' (n = 88) explicit understanding of the subjectivity of opinions was found to be limited, but their conformity to others' judgments on a matter of opinion was considerably lower than their conformity to others' views regarding an ambiguous fact. In Experiment 2, children age…
Understanding the Truth about Subjectivity
Results of two experiments show children's understanding of diversity in personal preference is incomplete. Despite acknowledging diversity, in Experiment 1 (N = 108), six‐ and eight‐year‐old children were less likely than adults to see preference as a legitimate basis for personal tastes and more likely to say a single truth could be found about a matter of taste. In Experiment 2 (N = 96), seven‐ and nine‐year‐olds were less likely than 11‐ and …
Children's differentiation between beliefs about matters of fact and matters of opinion
Two experiments investigated children's implicit and explicit differentiation between beliefs about matters of fact and matters of opinion. In Experiment 1, 8- to 9-year-olds' (n = 88) explicit understanding of the subjectivity of opinions was found to be limited, but their conformity to others' judgments on a matter of opinion was considerably lower than their conformity to others' views regarding an ambiguous fact. In Experiment 2, children age…
Guessing imagined and live chance events
An established finding is that adults prefer to guess before rather than after a chance event has happened. This is interpreted in terms of aversion to guessing when relatively incompetent: After throwing, the fall could be known. Adults ( N =71, mean age 18;11, N =28, mean age 48;0) showed this preference with imagined die‐throwing as in the published studies. With live die‐throwing, children ( N =64, aged 6 and 8 years; N =50, aged 5 and 6 year…
Investigating the celebrity effect
Celebrities are used within advertisements in an attempt to impact positively on consumers’ attitudes towards brands, purchase intentions, and ad believability. However, the findings from previous research on the effects of celebrity liking on brand evaluations have been mixed. In the study presented here explicit and implicit responses to brands were more positive after pairing with well-liked celebrities (p < .01) and more positive than for bra…
Psychology (4 works) · Social Psychology (4 works) · Child and Animal Learning Development (3 works) · Social Psychology (3 works) · Developmental psychology (2 works) · Educational Strategies and Epistemologies (2 works) · Epistemology (2 works) · Preference (2 works) · Subjectivity (2 works) · Advertising (1 work)