Marja Toivonen
Dados Biográficos
| ID | 5773407 |
|---|---|
| NOME | Marja Toivonen |
| PRENOMES | Marja |
| SOBRENOME | Toivonen |
| ASSINATURA | TOIVONEN M |
| AFILIAÇÕES | VTT Technical Research Centre of Finland |
| VERIFICADO | Não |
| TOTAL DE OBRAS | 3 |
| TOTAL DE CITAÇÕES | 27 |
| TOTAL COMO AUTOR | 3 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2012 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2014 |
| ÍNDICE H | 2 |
The futures of magazine publishing
This study incorporates the futures studies and foresight perspectives in analysing an industrial change towards service business, with the magazine markets as the case context. It illustrates how the industry is adopting a new competitive strategy via services that are added to the total offering, and how it is simultaneously developing a deeper understanding of the service relationship as value co-creation. The work identifies seven trends in t…
Weak signals
Cultural and creative industries in China
Weak signals
The futures of magazine publishing
This study incorporates the futures studies and foresight perspectives in analysing an industrial change towards service business, with the magazine markets as the case context. It illustrates how the industry is adopting a new competitive strategy via services that are added to the total offering, and how it is simultaneously developing a deeper understanding of the service relationship as value co-creation. The work identifies seven trends in t…
Weak signals
The futures of magazine publishing
This study incorporates the futures studies and foresight perspectives in analysing an industrial change towards service business, with the magazine markets as the case context. It illustrates how the industry is adopting a new competitive strategy via services that are added to the total offering, and how it is simultaneously developing a deeper understanding of the service relationship as value co-creation. The work identifies seven trends in t…
Cultural and creative industries in China
Business (2 obras) · Context (archaeology (2 obras) · Futures contract (2 obras) · Innovation and Knowledge Management (2 obras) · Art History and Market Analysis (1 obras) · Business ecosystem (1 obras) · Business model (1 obras) · China (1 obras) · Cognitive Science and Mapping (1 obras) · Commodity (1 obras)