Manto Gotsi
Biographic Data
| ID | 5775059 |
|---|---|
| NAME | Manto Gotsi |
| GIVEN NAMES | Manto |
| FAMILY NAME | Gotsi |
| SIGNATURE | GOTSI M |
| AFFILIATIONS | University of Aberdeen |
| ORCID | 0000-0003-2986-7567 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 38 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2006 |
| LATEST PUBLICATION YEAR | 2010 |
| H-INDEX | 2 |
Managing creatives
Creative workers often experience identity tensions. On the one hand, ‘creatives’ desire to see themselves as distinctive in their artistry, passion, and self-expression, nurturing an identity that energizes their innovative efforts. Yet daily pressures to meet budgets, deadlines and market demands encourage a more business-like identity that supports firm performance. Through a comparative case study of New Product Design (NPD) consultancies, we…
Probing the future
Managing creatives
Creative workers often experience identity tensions. On the one hand, ‘creatives’ desire to see themselves as distinctive in their artistry, passion, and self-expression, nurturing an identity that energizes their innovative efforts. Yet daily pressures to meet budgets, deadlines and market demands encourage a more business-like identity that supports firm performance. Through a comparative case study of New Product Design (NPD) consultancies, we…
Probing the future
Probing the future
Managing creatives
Creative workers often experience identity tensions. On the one hand, ‘creatives’ desire to see themselves as distinctive in their artistry, passion, and self-expression, nurturing an identity that energizes their innovative efforts. Yet daily pressures to meet budgets, deadlines and market demands encourage a more business-like identity that supports firm performance. Through a comparative case study of New Product Design (NPD) consultancies, we…
Business (2 works) · Innovation and Knowledge Management (2 works) · Marketing (2 works) · Marketing (2 works) · Product (mathematics (2 works) · Aesthetics (1 works) · Business administration (1 works) · Business environment (1 works) · Competition (biology (1 works) · Complex Systems and Decision Making (1 works)