Sweety Law
Biographic Data
| ID | 5775987 |
|---|---|
| NAME | Sweety Law |
| GIVEN NAMES | Sweety |
| FAMILY NAME | Law |
| SIGNATURE | LAW S |
| AFFILIATIONS | Mitchell Institute |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1999 |
| LATEST PUBLICATION YEAR | 2000 |
| H-INDEX | 1 |
Entertainment-Education and Social Change
Most past studies of entertainment-education programs have not provided an adequate theoretical explanation of the process through which community members enact system-level changes as a result of exposure to entertainment-education media message. Here we study the effects of an entertainment-education radio soap opera by means of an observational case study in one Indian village. We investigate the paradoxes, contradictions, and audience members…
Efficacy in Letter-Writing to an Entertainment-Education Radio Serial
The influence of efficacy, both self and collective, in the adoption of prosocial behaviors has not been examined in the context of large-scale communication campaigns that use mass media interventions. Our purpose is to identify efficacious dimensions in letter-writers' communication to an entertainment-education radio drama serial in India. An entertainment-education program can influence audience members' sense of efficacy, an effect that can …
Efficacy in Letter-Writing to an Entertainment-Education Radio Serial
The influence of efficacy, both self and collective, in the adoption of prosocial behaviors has not been examined in the context of large-scale communication campaigns that use mass media interventions. Our purpose is to identify efficacious dimensions in letter-writers' communication to an entertainment-education radio drama serial in India. An entertainment-education program can influence audience members' sense of efficacy, an effect that can …
Efficacy in Letter-Writing to an Entertainment-Education Radio Serial
The influence of efficacy, both self and collective, in the adoption of prosocial behaviors has not been examined in the context of large-scale communication campaigns that use mass media interventions. Our purpose is to identify efficacious dimensions in letter-writers' communication to an entertainment-education radio drama serial in India. An entertainment-education program can influence audience members' sense of efficacy, an effect that can …
Entertainment-Education and Social Change
Most past studies of entertainment-education programs have not provided an adequate theoretical explanation of the process through which community members enact system-level changes as a result of exposure to entertainment-education media message. Here we study the effects of an entertainment-education radio soap opera by means of an observational case study in one Indian village. We investigate the paradoxes, contradictions, and audience members…
Advertising (2 works) · Entertainment (2 works) · Media Influence and Health (2 works) · Media Studies and Communication (2 works) · Psychology (2 works) · Social Psychology (2 works) · Art (1 work) · Business (1 work) · Collective efficacy (1 work) · Communication in Education and Healthcare (1 work)