Sylvia M Chan-Olmsted
Datos Biográficos
| ID | 5776103 |
|---|---|
| NOMBRE | Sylvia M Chan-Olmsted |
| NOMBRES | Sylvia M |
| APELLIDO | Chan-Olmsted |
| FIRMA | CHAN-OLMSTED S M |
| AFILIACIONES | University of Florida, Gainesville, USA |
| VERIFICADO | No |
| TOTAL DE OBRAS | 15 |
| TOTAL DE CITAS | 23 |
| TOTAL COMO AUTOR | 14 |
| TOTAL COMO EDITOR | 1 |
| PRIMER AÑO DE PUBLICACIÓN | 1999 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2023 |
| ÍNDICE H | 3 |
Mapping the Evolution of Media Management and Industry Studies in Journalism & Mass Communication Quarterly
To draw a picture of the evolution of media management research in the context of published scholarly work, this invited piece reviews works related to media management and industry studies published in JMCQ for the past 100 years. Initially, attention was paid to understanding the basics of newspaper as an economic entity. Since then, the status of chain ownership and consolidation, impacts of consolidation on newspaper content, intermedia compe…
Examining the Use, Perception, and Motivation of Cord-Cutting
This study investigates the factors affecting the cord-cutting behavior of media consumers. Adopting the frameworks of diffusion of innovations, uses and gratifications theory (U&G), channel repertoire, and media usage/segmentation, we conducted an online survey of 860 respondents in the United States to examine the use, perception, and motivation of cord-cutting behavior among three different consumer segments: cord-cutters, cord-loyalists, and …
Relationship between advertising and consumption in China
The article investigates the dynamic interaction between national advertising spending and consumption in China from 1979 to 2014, including the media production in this process. The results show that the household consumption, economic openness, and economic freedom all positively predict advertising spending. As a peculiar combination of market economy and party-state controlled political system, there exists an asymmetry in the role of the gov…
Handbook of Media Branding
Handbook of Media Branding
User Perceptions of Social Media
Despite the proliferation of social media and the widespread adoption of these diverse communication tools, there is a lack of studies that conceptualize the characteristics of social media as perceived by users and compare the perceived characteristics or benefits of different social media types. This study examines the user perceptions of six main groups of social media—blogs, micro-blogs, social networks, wikis, forums, and content communities…
Substitutability between Online Video Platforms and Television
Given the rising popularity of online video platforms in recent years, this study addresses the plausible cannibalization effect of online video platforms on television. It does so by examining the perceived substitutability between online video platforms and television. A national survey revealed differences between online video platforms and television in terms of consumer motivations for video content consumption. Non-users of online video pla…
Relative advantages of online video platforms and television according to content, technology, and cost–related attributes
This study is designed to compare consumers’ perceptions of television and online video platforms in terms of content, technology, and cost–related attributes. It also seeks to identify the specific attributes of online video platforms that contribute to the overall relative advantage of this new video alternative. Using a national mail survey of a random sample of U.S. Internet users, this study found that Internet users perceived online video p…
Competitive Strategy for Media Firms
Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise that all media firms must strategize in response to the continuing evolution of new media, author Sylvia M. Chan-Olmsted offers applications of common business approaches to the products and components …
Audience knowledge, perceptions and factors affecting the adoption intent of terrestrial digital television
This article investigates the levels of consumer awareness and knowledge of digital television (DTV) in the USA. It also explores the consumer perceptions of DTV characteristics, benefits and importance. Various consumer characteristics and DTV perceptions were examined to assess their influence in the adoption of DTV. It was found that the consumers had many misconceptions of DTV and their DTV knowledge level was most related to personality trai…
Relative Constancy of Advertising Spending
This study empirically examines the principle of relative constancy (PRC) across more than 70 nations over time (1991-2001). Focusing on the relationship between advertising spending and national economy as reflected by GDP, the authors found that while GDP is the most obvious explanatory variable for advertising spending, the relationship is not proportionate and there is the potential that other variables also affect a country’s advertising exp…
The Development of Cable Television in East Asian Countries
This study assesses the country-specific factors that might influence the development of cable television in 10 East Asian countries. Specifically, the authors reviewed the cable markets and their economic, regulatory, technological, consumer, supporting and substitution environments for the countries of China, Hong Kong, Indonesia, Japan, South Korea, Malaysia, the Philippines, Singapore, Taiwan and Thailand. It was found that the penetration of…
Introduction
The arrival of the Internet has changed the rules of competition in many industry sectors. In the realm of media markets, the Internet’s bona fide role as the newest mass medium and its unique characteristics of interactivity and personalization present tremendous challenges as well as potentials in the formulation of innovative business models, both from the existing media incumbents who wish to compete with and to leverage the Internet’s popula…
The PBS Brand Versus Cable Brands
This study compared viewers' perceptions of public television to competing cable networks and explored the perceived value of public television among its viewers. The authors found that public television still enjoys a positive brand image. The popularity of comparable cable networks did not dilute the brand perception of public television, nor did it change significantly the perceived importance of public television and the audience's viewing be…
The Impact of Cable Television on Political Campaigns in Taiwan
This study examines the impact of cable television on Taiwan's election campaign strategies, the implications of political affiliation/ownership of cable television for political campaigns and cable's role in Taiwan's democratization process. The results show that cable has provided an alternative platform for the opposition parties and encouraged the emergence of rational politics in Taiwan. More campaign media budget has been allocated for this…
The PBS Brand Versus Cable Brands
This study compared viewers' perceptions of public television to competing cable networks and explored the perceived value of public television among its viewers. The authors found that public television still enjoys a positive brand image. The popularity of comparable cable networks did not dilute the brand perception of public television, nor did it change significantly the perceived importance of public television and the audience's viewing be…
Relative Constancy of Advertising Spending
This study empirically examines the principle of relative constancy (PRC) across more than 70 nations over time (1991-2001). Focusing on the relationship between advertising spending and national economy as reflected by GDP, the authors found that while GDP is the most obvious explanatory variable for advertising spending, the relationship is not proportionate and there is the potential that other variables also affect a country’s advertising exp…
The Impact of Cable Television on Political Campaigns in Taiwan
This study examines the impact of cable television on Taiwan's election campaign strategies, the implications of political affiliation/ownership of cable television for political campaigns and cable's role in Taiwan's democratization process. The results show that cable has provided an alternative platform for the opposition parties and encouraged the emergence of rational politics in Taiwan. More campaign media budget has been allocated for this…
The Development of Cable Television in East Asian Countries
This study assesses the country-specific factors that might influence the development of cable television in 10 East Asian countries. Specifically, the authors reviewed the cable markets and their economic, regulatory, technological, consumer, supporting and substitution environments for the countries of China, Hong Kong, Indonesia, Japan, South Korea, Malaysia, the Philippines, Singapore, Taiwan and Thailand. It was found that the penetration of…
Audience knowledge, perceptions and factors affecting the adoption intent of terrestrial digital television
This article investigates the levels of consumer awareness and knowledge of digital television (DTV) in the USA. It also explores the consumer perceptions of DTV characteristics, benefits and importance. Various consumer characteristics and DTV perceptions were examined to assess their influence in the adoption of DTV. It was found that the consumers had many misconceptions of DTV and their DTV knowledge level was most related to personality trai…
The Impact of Cable Television on Political Campaigns in Taiwan
This study examines the impact of cable television on Taiwan's election campaign strategies, the implications of political affiliation/ownership of cable television for political campaigns and cable's role in Taiwan's democratization process. The results show that cable has provided an alternative platform for the opposition parties and encouraged the emergence of rational politics in Taiwan. More campaign media budget has been allocated for this…
The PBS Brand Versus Cable Brands
This study compared viewers' perceptions of public television to competing cable networks and explored the perceived value of public television among its viewers. The authors found that public television still enjoys a positive brand image. The popularity of comparable cable networks did not dilute the brand perception of public television, nor did it change significantly the perceived importance of public television and the audience's viewing be…
Introduction
The arrival of the Internet has changed the rules of competition in many industry sectors. In the realm of media markets, the Internet’s bona fide role as the newest mass medium and its unique characteristics of interactivity and personalization present tremendous challenges as well as potentials in the formulation of innovative business models, both from the existing media incumbents who wish to compete with and to leverage the Internet’s popula…
Relative Constancy of Advertising Spending
This study empirically examines the principle of relative constancy (PRC) across more than 70 nations over time (1991-2001). Focusing on the relationship between advertising spending and national economy as reflected by GDP, the authors found that while GDP is the most obvious explanatory variable for advertising spending, the relationship is not proportionate and there is the potential that other variables also affect a country’s advertising exp…
The Development of Cable Television in East Asian Countries
This study assesses the country-specific factors that might influence the development of cable television in 10 East Asian countries. Specifically, the authors reviewed the cable markets and their economic, regulatory, technological, consumer, supporting and substitution environments for the countries of China, Hong Kong, Indonesia, Japan, South Korea, Malaysia, the Philippines, Singapore, Taiwan and Thailand. It was found that the penetration of…
Competitive Strategy for Media Firms
Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise that all media firms must strategize in response to the continuing evolution of new media, author Sylvia M. Chan-Olmsted offers applications of common business approaches to the products and components …
Audience knowledge, perceptions and factors affecting the adoption intent of terrestrial digital television
This article investigates the levels of consumer awareness and knowledge of digital television (DTV) in the USA. It also explores the consumer perceptions of DTV characteristics, benefits and importance. Various consumer characteristics and DTV perceptions were examined to assess their influence in the adoption of DTV. It was found that the consumers had many misconceptions of DTV and their DTV knowledge level was most related to personality trai…
Substitutability between Online Video Platforms and Television
Given the rising popularity of online video platforms in recent years, this study addresses the plausible cannibalization effect of online video platforms on television. It does so by examining the perceived substitutability between online video platforms and television. A national survey revealed differences between online video platforms and television in terms of consumer motivations for video content consumption. Non-users of online video pla…
Relative advantages of online video platforms and television according to content, technology, and cost–related attributes
This study is designed to compare consumers’ perceptions of television and online video platforms in terms of content, technology, and cost–related attributes. It also seeks to identify the specific attributes of online video platforms that contribute to the overall relative advantage of this new video alternative. Using a national mail survey of a random sample of U.S. Internet users, this study found that Internet users perceived online video p…
User Perceptions of Social Media
Despite the proliferation of social media and the widespread adoption of these diverse communication tools, there is a lack of studies that conceptualize the characteristics of social media as perceived by users and compare the perceived characteristics or benefits of different social media types. This study examines the user perceptions of six main groups of social media—blogs, micro-blogs, social networks, wikis, forums, and content communities…
Handbook of Media Branding
Handbook of Media Branding
Relationship between advertising and consumption in China
The article investigates the dynamic interaction between national advertising spending and consumption in China from 1979 to 2014, including the media production in this process. The results show that the household consumption, economic openness, and economic freedom all positively predict advertising spending. As a peculiar combination of market economy and party-state controlled political system, there exists an asymmetry in the role of the gov…
Examining the Use, Perception, and Motivation of Cord-Cutting
This study investigates the factors affecting the cord-cutting behavior of media consumers. Adopting the frameworks of diffusion of innovations, uses and gratifications theory (U&G), channel repertoire, and media usage/segmentation, we conducted an online survey of 860 respondents in the United States to examine the use, perception, and motivation of cord-cutting behavior among three different consumer segments: cord-cutters, cord-loyalists, and …
Mapping the Evolution of Media Management and Industry Studies in Journalism & Mass Communication Quarterly
To draw a picture of the evolution of media management research in the context of published scholarly work, this invited piece reviews works related to media management and industry studies published in JMCQ for the past 100 years. Initially, attention was paid to understanding the basics of newspaper as an economic entity. Since then, the status of chain ownership and consolidation, impacts of consolidation on newspaper content, intermedia compe…
Business (12 obras) · Advertising (10 obras) · Digital Marketing and Social Media (7 obras) · Computer Science (5 obras) · Psychology (5 obras) · World Wide Web (5 obras) · Consumer Behavior in Brand Consumption and Identification (4 obras) · Marketing (4 obras) · Political science (4 obras) · The Internet (4 obras)