James C Tsao
Biographic Data
| ID | 5776309 |
|---|---|
| NAME | James C Tsao |
| GIVEN NAMES | James C |
| FAMILY NAME | Tsao |
| SIGNATURE | TSAO J C |
| AFFILIATIONS | University of Wisconsin–Oshkosh |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1994 |
| LATEST PUBLICATION YEAR | 1998 |
| H-INDEX | 1 |
Advertising and cultural china: Challenges and opportunities in Asia
This article presents the emergence of Cultural China as a product of global change in the post cold war world—an example of a new class of affiliation based on ethnic identity rather than nationality. It discusses some of the defining aspects to the formation of Cultural China and the implications they hold for advertising strategies targeting this supranational group. It also highlights some of the potential reciprocal effects the application o…
Advertising and cultural values: A content analysis of advertising in Taiwan
Content analysis was used to examine cultural values that were manifested in advertising in Taiwan from 1981 to 1990. During this period, the study shows, time perspectives, Western orientation and hard-sell appeals became increasingly emphasized in Taiwan's advertisements. The study also reveals a sharp contrast on the reflection of cultural characteristics in the advertising of two different periods (1981–1985 and 1986–1990). This contrast is m…
Advertising and cultural values: A content analysis of advertising in Taiwan
Content analysis was used to examine cultural values that were manifested in advertising in Taiwan from 1981 to 1990. During this period, the study shows, time perspectives, Western orientation and hard-sell appeals became increasingly emphasized in Taiwan's advertisements. The study also reveals a sharp contrast on the reflection of cultural characteristics in the advertising of two different periods (1981–1985 and 1986–1990). This contrast is m…
Advertising and cultural values: A content analysis of advertising in Taiwan
Content analysis was used to examine cultural values that were manifested in advertising in Taiwan from 1981 to 1990. During this period, the study shows, time perspectives, Western orientation and hard-sell appeals became increasingly emphasized in Taiwan's advertisements. The study also reveals a sharp contrast on the reflection of cultural characteristics in the advertising of two different periods (1981–1985 and 1986–1990). This contrast is m…
Advertising and cultural china: Challenges and opportunities in Asia
This article presents the emergence of Cultural China as a product of global change in the post cold war world—an example of a new class of affiliation based on ethnic identity rather than nationality. It discusses some of the defining aspects to the formation of Cultural China and the implications they hold for advertising strategies targeting this supranational group. It also highlights some of the potential reciprocal effects the application o…
Advertising (2 works) · Asian Culture and Media Studies (2 works) · Business (2 works) · Sociology (2 works) · Advertising research (1 works) · Art (1 works) · China (1 works) · Content analysis (1 works) · Contrast (vision (1 works) · Cultural exchange (1 works)