Els De Bens
Biographic Data
| ID | 5776377 |
|---|---|
| NAME | Els De Bens |
| GIVEN NAMES | Els |
| FAMILY NAME | De Bens |
| SIGNATURE | DE BENS E |
| AFFILIATIONS | Russian State Agrarian Correspondence University |
| VERIFIED | No |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 23 |
| WORKS AS AUTHOR | 8 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1977 |
| LATEST PUBLICATION YEAR | 2010 |
| H-INDEX | 2 |
Challenges and opportunities of iDTV for audience measurement systems
Advanced innovations such as digital transmission technologies and personal video-recorders (PVRs) have changed TV viewing behaviour. In order to maintain their position as the world's largest advertising channel, television broadcasters are increasingly dependent on accurate and in-depth audience data. Unfortunately, the traditional measurement techniques fail to keep up with innovations of interactive digital TV (iDTV) such as video-on-demand (…
Newspapers Go for Advertising
Traditional advertising and media markets are experiencing radical change. The advances in digital media entail an increase in the number of advertising channels as well as sweeping shifts in marketing budgets. Interactive advertising channels such as the Internet, iDTV, mobile technologies... are gaining importance at the expense of traditional media whose existence depends largely on advertising investments. Newspapers are considered to be fina…
Communication Theory and Research
The Media in the Age of Digital Communication
Disinformation in Coverage of the Kosovo War in the Flemish Daily Press
Several international studies have revealed that media coverage of the Kosovo war was biased: the NATO discourse was omnipresent and resulted in unduly simplistic and manichaeistic reporting. This article examines the empirical findings of recent studies and analyses the coverage of the Kosovo war in the Flemish daily press
The Inflow of American Television Fiction on European Broadcasting Channels Revisited
Empirical research in the 1970s and 1980s revealed the dominant position of American fiction on European television, in consequence of which the term `Dallasification of television content' was launched. By the end of the 1990s the situation had not changed drastically. The results of our programme analysis from 1997, in which the origin of films and series on 36 public and commercial channels from six European countries was traced, confirmed (1)…
Cable Penetration and Competition among Belgian and Foreign Stations
The effects of programme abundance as a result of cable should be observable in the most densely cabled country in Europe — Belgium — where most viewers have a choice of 11 to 15 channels. Time series data on audience behaviour in the Flemish-speaking part of the country demonstrate the strength of pre-existing patterns of TV utilization, slowness of change, the dominant influence of linguistic barriers and community divisions in channel choice; …
Theo Luykx in Memoriam
The Inflow of American Television Fiction on European Broadcasting Channels Revisited
Empirical research in the 1970s and 1980s revealed the dominant position of American fiction on European television, in consequence of which the term `Dallasification of television content' was launched. By the end of the 1990s the situation had not changed drastically. The results of our programme analysis from 1997, in which the origin of films and series on 36 public and commercial channels from six European countries was traced, confirmed (1)…
Cable Penetration and Competition among Belgian and Foreign Stations
The effects of programme abundance as a result of cable should be observable in the most densely cabled country in Europe — Belgium — where most viewers have a choice of 11 to 15 channels. Time series data on audience behaviour in the Flemish-speaking part of the country demonstrate the strength of pre-existing patterns of TV utilization, slowness of change, the dominant influence of linguistic barriers and community divisions in channel choice; …
Newspapers Go for Advertising
Traditional advertising and media markets are experiencing radical change. The advances in digital media entail an increase in the number of advertising channels as well as sweeping shifts in marketing budgets. Interactive advertising channels such as the Internet, iDTV, mobile technologies... are gaining importance at the expense of traditional media whose existence depends largely on advertising investments. Newspapers are considered to be fina…
Disinformation in Coverage of the Kosovo War in the Flemish Daily Press
Several international studies have revealed that media coverage of the Kosovo war was biased: the NATO discourse was omnipresent and resulted in unduly simplistic and manichaeistic reporting. This article examines the empirical findings of recent studies and analyses the coverage of the Kosovo war in the Flemish daily press
Theo Luykx in Memoriam
Theo Luykx in Memoriam
Cable Penetration and Competition among Belgian and Foreign Stations
The effects of programme abundance as a result of cable should be observable in the most densely cabled country in Europe — Belgium — where most viewers have a choice of 11 to 15 channels. Time series data on audience behaviour in the Flemish-speaking part of the country demonstrate the strength of pre-existing patterns of TV utilization, slowness of change, the dominant influence of linguistic barriers and community divisions in channel choice; …
The Inflow of American Television Fiction on European Broadcasting Channels Revisited
Empirical research in the 1970s and 1980s revealed the dominant position of American fiction on European television, in consequence of which the term `Dallasification of television content' was launched. By the end of the 1990s the situation had not changed drastically. The results of our programme analysis from 1997, in which the origin of films and series on 36 public and commercial channels from six European countries was traced, confirmed (1)…
Disinformation in Coverage of the Kosovo War in the Flemish Daily Press
Several international studies have revealed that media coverage of the Kosovo war was biased: the NATO discourse was omnipresent and resulted in unduly simplistic and manichaeistic reporting. This article examines the empirical findings of recent studies and analyses the coverage of the Kosovo war in the Flemish daily press
The Media in the Age of Digital Communication
Communication Theory and Research
Newspapers Go for Advertising
Traditional advertising and media markets are experiencing radical change. The advances in digital media entail an increase in the number of advertising channels as well as sweeping shifts in marketing budgets. Interactive advertising channels such as the Internet, iDTV, mobile technologies... are gaining importance at the expense of traditional media whose existence depends largely on advertising investments. Newspapers are considered to be fina…
Challenges and opportunities of iDTV for audience measurement systems
Advanced innovations such as digital transmission technologies and personal video-recorders (PVRs) have changed TV viewing behaviour. In order to maintain their position as the world's largest advertising channel, television broadcasters are increasingly dependent on accurate and in-depth audience data. Unfortunately, the traditional measurement techniques fail to keep up with innovations of interactive digital TV (iDTV) such as video-on-demand (…
Computer Science (5 works) · Business (4 works) · Political science (4 works) · Advertising (3 works) · History (3 works) · History (3 works) · Sociology (3 works) · Channel (broadcasting (2 works) · Competition (biology (2 works) · Flemish (2 works)