Byeng-Hee Chang
Biographic Data
| ID | 5776478 |
|---|---|
| NAME | Byeng-Hee Chang |
| GIVEN NAMES | Byeng-Hee |
| FAMILY NAME | Chang |
| SIGNATURE | CHANG B |
| AFFILIATIONS | Sungkyunkwan University |
| ORCID | 0000-0002-3542-3092 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 13 |
| AUTHOR COUNT | 7 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2005 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
From synthetic faces to synthetic selves
Will you accept a virtual human as a friend? Exploring the role of virtual humans in mood management and mental health support
Introduction: The advancement of virtual human technology has opened new possibilities for its application in various fields, including healthcare. Recent research has begun exploring the use of virtual humans as tools for mood management in daily life. However, there is limited understanding of how individuals perceive virtual humans for this purpose, particularly in social media contexts where they are often viewed as influencers rather than th…
Examining the Use, Perception, and Motivation of Cord-Cutting
This study investigates the factors affecting the cord-cutting behavior of media consumers. Adopting the frameworks of diffusion of innovations, uses and gratifications theory (U&G), channel repertoire, and media usage/segmentation, we conducted an online survey of 860 respondents in the United States to examine the use, perception, and motivation of cord-cutting behavior among three different consumer segments: cord-cutters, cord-loyalists, and …
Exploring Influential Factors on Music Piracy Across Countries
This study explored various determinant variables influencing music piracy rates across countries. Seven variables, including income level, income inequality, individualism–collectivism, level of education, intellectual property protection, music CD price, and music market size, were adopted for this study. This study found that income level, income inequality, and market size directly impact music piracy, whereas income level, level of education…
Audience knowledge, perceptions and factors affecting the adoption intent of terrestrial digital television
This article investigates the levels of consumer awareness and knowledge of digital television (DTV) in the USA. It also explores the consumer perceptions of DTV characteristics, benefits and importance. Various consumer characteristics and DTV perceptions were examined to assess their influence in the adoption of DTV. It was found that the consumers had many misconceptions of DTV and their DTV knowledge level was most related to personality trai…
Exploring factors affecting the adoption and continuance of online games among college students in South Korea
This study approached online games as an innovation and new medium with both Uses and Gratifications Perspective and Diffusion of Innovation Theory as theoretical frames. Based on a survey sample of Korean college students, this study investigated the differences in game adoption (1) between adopters (including continuers and discontinuers) and nonadopters (including potentials and resistors), (2) between continuers and discontinuers, and (3) bet…
Relative Constancy of Advertising Spending
This study empirically examines the principle of relative constancy (PRC) across more than 70 nations over time (1991-2001). Focusing on the relationship between advertising spending and national economy as reflected by GDP, the authors found that while GDP is the most obvious explanatory variable for advertising spending, the relationship is not proportionate and there is the potential that other variables also affect a country’s advertising exp…
Exploring factors affecting the adoption and continuance of online games among college students in South Korea
This study approached online games as an innovation and new medium with both Uses and Gratifications Perspective and Diffusion of Innovation Theory as theoretical frames. Based on a survey sample of Korean college students, this study investigated the differences in game adoption (1) between adopters (including continuers and discontinuers) and nonadopters (including potentials and resistors), (2) between continuers and discontinuers, and (3) bet…
Relative Constancy of Advertising Spending
This study empirically examines the principle of relative constancy (PRC) across more than 70 nations over time (1991-2001). Focusing on the relationship between advertising spending and national economy as reflected by GDP, the authors found that while GDP is the most obvious explanatory variable for advertising spending, the relationship is not proportionate and there is the potential that other variables also affect a country’s advertising exp…
Audience knowledge, perceptions and factors affecting the adoption intent of terrestrial digital television
This article investigates the levels of consumer awareness and knowledge of digital television (DTV) in the USA. It also explores the consumer perceptions of DTV characteristics, benefits and importance. Various consumer characteristics and DTV perceptions were examined to assess their influence in the adoption of DTV. It was found that the consumers had many misconceptions of DTV and their DTV knowledge level was most related to personality trai…
Relative Constancy of Advertising Spending
This study empirically examines the principle of relative constancy (PRC) across more than 70 nations over time (1991-2001). Focusing on the relationship between advertising spending and national economy as reflected by GDP, the authors found that while GDP is the most obvious explanatory variable for advertising spending, the relationship is not proportionate and there is the potential that other variables also affect a country’s advertising exp…
Exploring Influential Factors on Music Piracy Across Countries
This study explored various determinant variables influencing music piracy rates across countries. Seven variables, including income level, income inequality, individualism–collectivism, level of education, intellectual property protection, music CD price, and music market size, were adopted for this study. This study found that income level, income inequality, and market size directly impact music piracy, whereas income level, level of education…
Audience knowledge, perceptions and factors affecting the adoption intent of terrestrial digital television
This article investigates the levels of consumer awareness and knowledge of digital television (DTV) in the USA. It also explores the consumer perceptions of DTV characteristics, benefits and importance. Various consumer characteristics and DTV perceptions were examined to assess their influence in the adoption of DTV. It was found that the consumers had many misconceptions of DTV and their DTV knowledge level was most related to personality trai…
Exploring factors affecting the adoption and continuance of online games among college students in South Korea
This study approached online games as an innovation and new medium with both Uses and Gratifications Perspective and Diffusion of Innovation Theory as theoretical frames. Based on a survey sample of Korean college students, this study investigated the differences in game adoption (1) between adopters (including continuers and discontinuers) and nonadopters (including potentials and resistors), (2) between continuers and discontinuers, and (3) bet…
Examining the Use, Perception, and Motivation of Cord-Cutting
This study investigates the factors affecting the cord-cutting behavior of media consumers. Adopting the frameworks of diffusion of innovations, uses and gratifications theory (U&G), channel repertoire, and media usage/segmentation, we conducted an online survey of 860 respondents in the United States to examine the use, perception, and motivation of cord-cutting behavior among three different consumer segments: cord-cutters, cord-loyalists, and …
Will you accept a virtual human as a friend? Exploring the role of virtual humans in mood management and mental health support
Introduction: The advancement of virtual human technology has opened new possibilities for its application in various fields, including healthcare. Recent research has begun exploring the use of virtual humans as tools for mood management in daily life. However, there is limited understanding of how individuals perceive virtual humans for this purpose, particularly in social media contexts where they are often viewed as influencers rather than th…
From synthetic faces to synthetic selves
Business (5 works) · Psychology (5 works) · Advertising (4 works) · Computer Science (3 works) · Digital Marketing and Social Media (3 works) · Mathematics (3 works) · Perception (3 works) · Social Psychology (3 works) · Technology Adoption and User Behaviour (3 works) · Demographic economics (2 works)