Olga Rauhut Kompaniets
Biographic Data
| ID | 5776738 |
|---|---|
| NAME | Olga Rauhut Kompaniets |
| GIVEN NAMES | Olga Rauhut |
| FAMILY NAME | Kompaniets |
| SIGNATURE | KOMPANIETS O R |
| AFFILIATIONS | Dalarna University |
| ORCID | 0000-0001-6363-7066 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 1 |
How to measure the impact of place marketing activities
This paper aims to explicate and discuss the main methods of measuring the effects of place marketing. Rather than favouring one method over another a priori, we seek to understand each method on its own terms in order to illuminate key assumptions and hypotheses. Additionally, we compare and contrast the different methods to reveal areas of logical inconsistency.Generally, the impact of place marketing activities is dominated by fragmented, ofte…
How to measure the impact of place marketing activities
This paper aims to explicate and discuss the main methods of measuring the effects of place marketing. Rather than favouring one method over another a priori, we seek to understand each method on its own terms in order to illuminate key assumptions and hypotheses. Additionally, we compare and contrast the different methods to reveal areas of logical inconsistency.Generally, the impact of place marketing activities is dominated by fragmented, ofte…
How to measure the impact of place marketing activities
This paper aims to explicate and discuss the main methods of measuring the effects of place marketing. Rather than favouring one method over another a priori, we seek to understand each method on its own terms in order to illuminate key assumptions and hypotheses. Additionally, we compare and contrast the different methods to reveal areas of logical inconsistency.Generally, the impact of place marketing activities is dominated by fragmented, ofte…
Business (1 work) · Computer Science (1 work) · Context (archaeology (1 work) · Customer Service Quality and Loyalty (1 work) · Diverse Aspects of Tourism Research (1 work) · Economics (1 work) · Engineering (1 work) · Ex-ante (1 work) · Marketing (1 work) · Marketing (1 work)