Krishan Gopal
Biographic Data
| ID | 5824114 |
|---|---|
| NAME | Krishan Gopal |
| GIVEN NAMES | Krishan |
| FAMILY NAME | Gopal |
| SIGNATURE | GOPAL K |
| AFFILIATIONS | Lovely Professional University |
| ORCID | 0000-0002-0115-5659 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 5 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1973 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Brand Personality Perceptions of Political Leaders Among Young Indian Voters
This study examines brand personality perceptions of three prominent Indian political leaders—Narendra Modi, Arvind Kejriwal, and Rahul Gandhi—among 425 young adults aged 18-30 in Bengaluru, using Aaker's Brand Personality Scale adapted for political context. The research explores how political leaders have evolved into individual brands beyond traditional party affiliations in India's digital age. Findings reveal distinct profiles: Modi dominate…
Not So Soft Side of Femininity
The concept of “inclusive femininity” has recently garnered significant attention both in academic circles and the media. It proposes replacing the traditional notion of femininity as passive and submissive with a more inclusive framework for understanding gender dynamics in societies that exhibit reduced levels of cultural misogyny and “femmephobia.” This shift holds profound implications for critical studies on women and femininities. The artic…
Online reviews and Gen Z consumers’ satisfaction in the apparel industry
This research article aims to analyse how online reviews influence the satisfaction level of Generation Z (Gen Z) consumers within the apparel industry by using the expectation disconfirmation theory as the analytical framework. Five hypotheses have been developed regarding the relationships between online reviews and satisfaction through literature review and were examined using partial least squares structural equation modelling (PLS-SEM). In t…
Threads of insight
Online reviews have become crucial in research and consumer decision-making, providing insights into customer perspectives on products and services. In today’s digital age, they are an essential tool for retailers to engage with their customers. This is particularly true in the apparel industry, where understanding consumer satisfaction and preferences is key to crafting effective marketing strategies. Despite the abundance of literature on the i…
India and the Conflict in Vietnam
No prominent works on this page.
India and the Conflict in Vietnam
Online reviews and Gen Z consumers’ satisfaction in the apparel industry
This research article aims to analyse how online reviews influence the satisfaction level of Generation Z (Gen Z) consumers within the apparel industry by using the expectation disconfirmation theory as the analytical framework. Five hypotheses have been developed regarding the relationships between online reviews and satisfaction through literature review and were examined using partial least squares structural equation modelling (PLS-SEM). In t…
Threads of insight
Online reviews have become crucial in research and consumer decision-making, providing insights into customer perspectives on products and services. In today’s digital age, they are an essential tool for retailers to engage with their customers. This is particularly true in the apparel industry, where understanding consumer satisfaction and preferences is key to crafting effective marketing strategies. Despite the abundance of literature on the i…
Brand Personality Perceptions of Political Leaders Among Young Indian Voters
This study examines brand personality perceptions of three prominent Indian political leaders—Narendra Modi, Arvind Kejriwal, and Rahul Gandhi—among 425 young adults aged 18-30 in Bengaluru, using Aaker's Brand Personality Scale adapted for political context. The research explores how political leaders have evolved into individual brands beyond traditional party affiliations in India's digital age. Findings reveal distinct profiles: Modi dominate…
Not So Soft Side of Femininity
The concept of “inclusive femininity” has recently garnered significant attention both in academic circles and the media. It proposes replacing the traditional notion of femininity as passive and submissive with a more inclusive framework for understanding gender dynamics in societies that exhibit reduced levels of cultural misogyny and “femmephobia.” This shift holds profound implications for critical studies on women and femininities. The artic…
Clothing (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Digital Marketing and Social Media (2 works) · Political science (2 works) · Technology Adoption and User Behaviour (2 works) · Advertising (1 work) · Archaeology (1 work) · Art (1 work) · Bibliography (1 work) · Bibliometrics (1 work)