Rhiannon MacDonnell Mesler
Biographic Data
| ID | 5843981 |
|---|---|
| NAME | Rhiannon MacDonnell Mesler |
| GIVEN NAMES | Rhiannon MacDonnell |
| FAMILY NAME | Mesler |
| SIGNATURE | MESLER R M |
| AFFILIATIONS | University of Lethbridge |
| ORCID | 0000-0001-8901-721X |
| VERIFIED | Yes |
| TOTAL WORKS | 12 |
| TOTAL CITATIONS | 7 |
| WORKS AS AUTHOR | 12 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2009 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
Self to Self-Management
Self-management plays an important role for students transitioning from elementary to secondary school, and yet many enter junior high lacking this ability. Although the problem is well known, there are limited theoretical models to inform adequate intervention. We tested the Socially Empowered Learning Framework (SELF) as a model for instructional design, asking if contexts associated with increased social empowerment create conditions for acqui…
‘Can you see it?’ how one-for-one promotions increase imagery vividness and promotion effectiveness in cause-related marketing
This paper investigates consumer response to one-for-one promotions in cause-related marketing (CRM), relative to promotions with cash. Three empirical studies explore how one-for-one promotions enhance mental imagery vividness, leading to improved promotional outcomes. Study one demonstrates one-for-one promotions generate superior promotion effectiveness compared to monetary donations. Study two is an extension demonstrating one-for-one promoti…
Bringing Ethical Consumption to the Forefront in Emerging Markets
The association between political identity centrality and cancelling proclivity
Augmented by the rise of social media, contemporary culture has increasingly witnessed the phenomenon of "cancellation" - that is, a brand's swift and public fall from grace, catalyzed through digital platforms like Twitter and, in turn, traditional media. We are the first to examine individual difference predictors of cancelling proclivity. We explore the relationship between a novel individual difference, political identity centrality (the exte…
Associations between protestant work ethic and multilevel marketing participation and financial outcomes
Multilevel marketing (MLM) involvement can adversely affect consumer wellbeing. We examine how individual beliefs about work predict participation and financial losses in MLMs. As MLMs are presented to the marketplace as low-barrier opportunities to start one's own business, we suggest that this may speak directly to people who strongly endorse Protestant work ethic (PWE), making them more inclined toward MLM participation, and financial outcomes…
Perceiving less but wasting more
Consumers' food-related behaviors often culminate in significant food waste. Surprisingly however, limited attention has been given to psychological reasons why this occurs. Across four studies, this research suggests that, because perceived resource scarcity activates a resource acquisition goal, under conditions where product scarcity is not present it leads consumers to engage in inaccurate over-acquisition of resources (i.e., food), resulting…
Policy stringency and the spread of Covid-19
Identity salience moderates the effect of social dominance orientation on Covid-19 ‘rule bending’
Amidst the economic, political, and social turmoil caused by the COVID-19 pandemic, contrasting responses to government mandated and recommended mitigation strategies have posed many challenges for governments as they seek to persuade individuals to adhere to prevention guidelines. Much research has subsequently examined the tendency of individuals to either follow (or not) such guidelines, and yet a ‘grey area’ also exists wherein many rules are…
The impact of masculinity stress on preferences and willingness-to-pay for red meat
“We” are in This Pandemic, but “You” can get Through This
We examine how first-person plural and second-person singular pronouns used in coronavirus disease 2019 (COVID-19) communications impact people's likelihood to follow stay-at-home recommendations. A 2 (first-person plural [“we”] vs. second-person singular [“you”]) by continuous trait self-control between-subjects experiment ( N = 223) was used to examine individuals’ adherence to stay-at-home recommendations. Results suggest that “you”-based appe…
It's the Mind-Set that Matters
Across three studies, this research elucidates when loss- versus gain-framed messages are most effective in influencing consumer recycling by examining the moderating role of whether a more concrete or abstract mind-set is activated. First, in a field study, the authors demonstrate that loss frames are more efficacious when paired with low-level, concrete mind-sets, whereas gain frames are more effective when paired with high-level, abstract mind…
Predicting teleworker success
This study explored personality and motivational traits related to teleworker performance and satisfaction, including sociability, need for achievement and autonomy, diligence and organisation. Situational factors were also compared between teleworkers and non‐teleworkers, such as number of children, job autonomy and job complexity. Implications for research and practice are discussed
The impact of masculinity stress on preferences and willingness-to-pay for red meat
Predicting teleworker success
This study explored personality and motivational traits related to teleworker performance and satisfaction, including sociability, need for achievement and autonomy, diligence and organisation. Situational factors were also compared between teleworkers and non‐teleworkers, such as number of children, job autonomy and job complexity. Implications for research and practice are discussed
Predicting teleworker success
This study explored personality and motivational traits related to teleworker performance and satisfaction, including sociability, need for achievement and autonomy, diligence and organisation. Situational factors were also compared between teleworkers and non‐teleworkers, such as number of children, job autonomy and job complexity. Implications for research and practice are discussed
It's the Mind-Set that Matters
Across three studies, this research elucidates when loss- versus gain-framed messages are most effective in influencing consumer recycling by examining the moderating role of whether a more concrete or abstract mind-set is activated. First, in a field study, the authors demonstrate that loss frames are more efficacious when paired with low-level, concrete mind-sets, whereas gain frames are more effective when paired with high-level, abstract mind…
“We” are in This Pandemic, but “You” can get Through This
We examine how first-person plural and second-person singular pronouns used in coronavirus disease 2019 (COVID-19) communications impact people's likelihood to follow stay-at-home recommendations. A 2 (first-person plural [“we”] vs. second-person singular [“you”]) by continuous trait self-control between-subjects experiment ( N = 223) was used to examine individuals’ adherence to stay-at-home recommendations. Results suggest that “you”-based appe…
Identity salience moderates the effect of social dominance orientation on Covid-19 ‘rule bending’
Amidst the economic, political, and social turmoil caused by the COVID-19 pandemic, contrasting responses to government mandated and recommended mitigation strategies have posed many challenges for governments as they seek to persuade individuals to adhere to prevention guidelines. Much research has subsequently examined the tendency of individuals to either follow (or not) such guidelines, and yet a ‘grey area’ also exists wherein many rules are…
The impact of masculinity stress on preferences and willingness-to-pay for red meat
Policy stringency and the spread of Covid-19
Bringing Ethical Consumption to the Forefront in Emerging Markets
The association between political identity centrality and cancelling proclivity
Augmented by the rise of social media, contemporary culture has increasingly witnessed the phenomenon of "cancellation" - that is, a brand's swift and public fall from grace, catalyzed through digital platforms like Twitter and, in turn, traditional media. We are the first to examine individual difference predictors of cancelling proclivity. We explore the relationship between a novel individual difference, political identity centrality (the exte…
Associations between protestant work ethic and multilevel marketing participation and financial outcomes
Multilevel marketing (MLM) involvement can adversely affect consumer wellbeing. We examine how individual beliefs about work predict participation and financial losses in MLMs. As MLMs are presented to the marketplace as low-barrier opportunities to start one's own business, we suggest that this may speak directly to people who strongly endorse Protestant work ethic (PWE), making them more inclined toward MLM participation, and financial outcomes…
Perceiving less but wasting more
Consumers' food-related behaviors often culminate in significant food waste. Surprisingly however, limited attention has been given to psychological reasons why this occurs. Across four studies, this research suggests that, because perceived resource scarcity activates a resource acquisition goal, under conditions where product scarcity is not present it leads consumers to engage in inaccurate over-acquisition of resources (i.e., food), resulting…
Self to Self-Management
Self-management plays an important role for students transitioning from elementary to secondary school, and yet many enter junior high lacking this ability. Although the problem is well known, there are limited theoretical models to inform adequate intervention. We tested the Socially Empowered Learning Framework (SELF) as a model for instructional design, asking if contexts associated with increased social empowerment create conditions for acqui…
‘Can you see it?’ how one-for-one promotions increase imagery vividness and promotion effectiveness in cause-related marketing
This paper investigates consumer response to one-for-one promotions in cause-related marketing (CRM), relative to promotions with cash. Three empirical studies explore how one-for-one promotions enhance mental imagery vividness, leading to improved promotional outcomes. Study one demonstrates one-for-one promotions generate superior promotion effectiveness compared to monetary donations. Study two is an extension demonstrating one-for-one promoti…
Psychology (10 works) · Social Psychology (8 works) · Political science (6 works) · Business (5 works) · Behavioral Health and Interventions (4 works) · Economics (4 works) · Medicine (4 works) · Computer Science (3 works) · Consumer Behavior in Brand Consumption and Identification (3 works) · Law (3 works)