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Alyse R Lancaster

Biographic Data

ID5843986
NAMEAlyse R Lancaster
GIVEN NAMESAlyse R
FAMILY NAMELancaster
SIGNATURELANCASTER A R
AFFILIATIONSUniversity of Miami
VERIFIEDNo
TOTAL WORKS2
TOTAL CITATIONS2
WORKS AS AUTHOR2
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2004
LATEST PUBLICATION YEAR2026
H-INDEX1
  • In Memory of Dr. Herbert Jack Rotfeld

    Alyse R Lancaster, Cynthia Morton Padovano•ARTICLE•Journal of Advertising•2026

    On November 20, 2025, the American Academy of Advertising (AAA) lost an influential scholar, dedicated teacher, a long-serving AAA member since 1975, a loyal friend, and a bright light with the pas

  • What Does Curiosity Really Do to the Cat? A Look at How Message Exposure Can Lead to Illicit Drug Trial Among College Students

    Alyse R Lancaster•ARTICLE•Mass Communication & Society•2004•Cited by: 2•References: 7

    This study examines how exposure to media messages about drugs leads to curiosity about illicit drugs, which, in turn, can lead to illicit drug trial among interested college students. The Model of Product Curiosity (MPC; Smith & Swinyard, 1988) was used to predict the effects of exposure to drug messages on intention to try a "new" illegal drug. An experiment was performed with 172 undergraduate students to determine whether awareness, interest,…

  • What Does Curiosity Really Do to the Cat? A Look at How Message Exposure Can Lead to Illicit Drug Trial Among College Students

    Alyse R Lancaster•ARTICLE•Mass Communication & Society•2004•Cited by: 2•References: 7

    This study examines how exposure to media messages about drugs leads to curiosity about illicit drugs, which, in turn, can lead to illicit drug trial among interested college students. The Model of Product Curiosity (MPC; Smith & Swinyard, 1988) was used to predict the effects of exposure to drug messages on intention to try a "new" illegal drug. An experiment was performed with 172 undergraduate students to determine whether awareness, interest,…

  • What Does Curiosity Really Do to the Cat? A Look at How Message Exposure Can Lead to Illicit Drug Trial Among College Students

    Alyse R Lancaster•ARTICLE•Mass Communication & Society•2004•Cited by: 2•References: 7

    This study examines how exposure to media messages about drugs leads to curiosity about illicit drugs, which, in turn, can lead to illicit drug trial among interested college students. The Model of Product Curiosity (MPC; Smith & Swinyard, 1988) was used to predict the effects of exposure to drug messages on intention to try a "new" illegal drug. An experiment was performed with 172 undergraduate students to determine whether awareness, interest,…

  • In Memory of Dr. Herbert Jack Rotfeld

    Alyse R Lancaster, Cynthia Morton Padovano•ARTICLE•Journal of Advertising•2026

    On November 20, 2025, the American Academy of Advertising (AAA) lost an influential scholar, dedicated teacher, a long-serving AAA member since 1975, a loyal friend, and a bright light with the pas

Advertising (1 work) · Business (1 work) · Curiosity (1 work) · Drug (1 work) · History of Medical Practice (1 work) · Medical History and Innovations (1 work) · Medical History and Research (1 work) · Misinformation and Its Impacts (1 work) · Product (mathematics (1 work) · Psychiatry (1 work)

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