William S Terry
Biographic Data
| ID | 5854681 |
|---|---|
| NAME | William S Terry |
| GIVEN NAMES | William S |
| FAMILY NAME | Terry |
| SIGNATURE | TERRY W S |
| AFFILIATIONS | University of North Carolina at Charlotte |
| VERIFIED | No |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 3 |
| AUTHOR COUNT | 7 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1978 |
| LATEST PUBLICATION YEAR | 2005 |
| H-INDEX | 1 |
Serial Position Effects in Recall of Television Commercials
Does the position of a television commercial in a block of commercials determine how well it will be recalled? The findings of naturalistic studies can be affected by uncontrolled presentation, viewing, and retention variables. In the present article, college students viewed lists of 15 commercials in a laboratory simulation and recalled the product brand names. In an immediate test, the first commercials in a list were well recalled (a primacy e…
Anxiety and Repression in Attention and Retention
High- and low-anxious college students (as determined by scores on the Taylor Manifest Anxiety Scale; A. W. Bendig, 1956) and repressors (low anxiety and high scores on the Marlowe-Crowne Social Desirability Scale; D. P. Crowne & D. Marlowe, 1964) were compared on 3 cognitive tasks. High-anxious participants more often spelled the negative emotional meaning of ambiguous homophones (e.g., pane/pain) and forgot more of their free associations to em…
Extraversion, Neuroticism, and Face-Name Learning
Previous research has attempted to relate personality traits to paired-associate learning. We tested name recall as a function of extraversion and neuroticism (as assessed by the Eysenck Personality Inventory) and task difficulty. Face photographs were paired with one of three levels of information: names only (an easy task); names and occupations; or names, occupations, and interests (a difficult task). On the easy and difficult tasks, extravert…
Recognition Memory for Easy and Difficult Text
A recognition memory paradigm was used to study the effect of text difficulty on memory for practical stimuli. In the first two studies, passages drawn from driving regulations were compared with passages from Internal Revenue Service (IRS) materials; in the third study, material was selected from two psychology textbooks that were rated in different categories of difficulty. The authors expected that in each comparison the more difficult text wo…
Everyday Forgetting: Data from a Diary Study
50 subjects were asked to keep a diary of instances in which they realized they had forgotten something. The 750 forgettings recorded were grouped on the basis of nominal similarity, with 64% of them falling into one of 24 categories. The major categories included forgetting to comply with requests, failures of habitual actions, absentmindedness, and forgetting to bring something. Most failures involved the forgetting to perform a future action (…
Effects of Incidental Pictorial and Verbal Adjuncts on Text Learning
In this study, college students read and studied texts on historical figures in psychology, which were supplemented by drawings and/or brief biographies of these persons. In Experiment 1, a 2 x 2 between-groups design was conducted in which students received one adjunct with each text, both adjuncts, or neither. In Experiment 2, a single group of students received a within-subjects manipulation of the same adjunct conditions. In the between-group…
Spontaneous Alternation Behavior as a Function of Intertrial Detention Environment
Across the many studies of spontaneous alternation of rats in their choice behavior in successive exposures to a T-maze, there has been little consistency in where the subjects are detained from one trial to the next. The present study showed that alternation is most likely if subjects are retained in the goal box between paired runs, with lesser but significant alternation if detention occurs either in the start box or home cage. No alternation …
Serial Position Effects in Recall of Television Commercials
Does the position of a television commercial in a block of commercials determine how well it will be recalled? The findings of naturalistic studies can be affected by uncontrolled presentation, viewing, and retention variables. In the present article, college students viewed lists of 15 commercials in a laboratory simulation and recalled the product brand names. In an immediate test, the first commercials in a list were well recalled (a primacy e…
Spontaneous Alternation Behavior as a Function of Intertrial Detention Environment
Across the many studies of spontaneous alternation of rats in their choice behavior in successive exposures to a T-maze, there has been little consistency in where the subjects are detained from one trial to the next. The present study showed that alternation is most likely if subjects are retained in the goal box between paired runs, with lesser but significant alternation if detention occurs either in the start box or home cage. No alternation …
Everyday Forgetting: Data from a Diary Study
50 subjects were asked to keep a diary of instances in which they realized they had forgotten something. The 750 forgettings recorded were grouped on the basis of nominal similarity, with 64% of them falling into one of 24 categories. The major categories included forgetting to comply with requests, failures of habitual actions, absentmindedness, and forgetting to bring something. Most failures involved the forgetting to perform a future action (…
Effects of Incidental Pictorial and Verbal Adjuncts on Text Learning
In this study, college students read and studied texts on historical figures in psychology, which were supplemented by drawings and/or brief biographies of these persons. In Experiment 1, a 2 x 2 between-groups design was conducted in which students received one adjunct with each text, both adjuncts, or neither. In Experiment 2, a single group of students received a within-subjects manipulation of the same adjunct conditions. In the between-group…
Recognition Memory for Easy and Difficult Text
A recognition memory paradigm was used to study the effect of text difficulty on memory for practical stimuli. In the first two studies, passages drawn from driving regulations were compared with passages from Internal Revenue Service (IRS) materials; in the third study, material was selected from two psychology textbooks that were rated in different categories of difficulty. The authors expected that in each comparison the more difficult text wo…
Extraversion, Neuroticism, and Face-Name Learning
Previous research has attempted to relate personality traits to paired-associate learning. We tested name recall as a function of extraversion and neuroticism (as assessed by the Eysenck Personality Inventory) and task difficulty. Face photographs were paired with one of three levels of information: names only (an easy task); names and occupations; or names, occupations, and interests (a difficult task). On the easy and difficult tasks, extravert…
Anxiety and Repression in Attention and Retention
High- and low-anxious college students (as determined by scores on the Taylor Manifest Anxiety Scale; A. W. Bendig, 1956) and repressors (low anxiety and high scores on the Marlowe-Crowne Social Desirability Scale; D. P. Crowne & D. Marlowe, 1964) were compared on 3 cognitive tasks. High-anxious participants more often spelled the negative emotional meaning of ambiguous homophones (e.g., pane/pain) and forgot more of their free associations to em…
Serial Position Effects in Recall of Television Commercials
Does the position of a television commercial in a block of commercials determine how well it will be recalled? The findings of naturalistic studies can be affected by uncontrolled presentation, viewing, and retention variables. In the present article, college students viewed lists of 15 commercials in a laboratory simulation and recalled the product brand names. In an immediate test, the first commercials in a list were well recalled (a primacy e…
Psychology (7 works) · Cognitive psychology (5 works) · Memory Processes and Influences (4 works) · Social Psychology (4 works) · Social Psychology (4 works) · Computer Science (3 works) · Developmental psychology (3 works) · Linguistics (3 works) · Recall (3 works) · Artificial Intelligence (2 works)