Donald S Martin
Biographic Data
| ID | 5855168 |
|---|---|
| NAME | Donald S Martin |
| GIVEN NAMES | Donald S |
| FAMILY NAME | Martin |
| SIGNATURE | MARTÍN D S |
| AFFILIATIONS | University of New England |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1987 |
| LATEST PUBLICATION YEAR | 1990 |
| H-INDEX | 0 |
Health warnings and the addicted smoker
Ho (1989) has suggested that anti-smoking campaigns which emphasise the addictive nature of nicotine may be counterproductive. He argued that existing smokers may be encouraged to adopt the “addicted” label to justify their behaviour, and this could lead to an unintended reinforcement of their perception of the difficulty of quitting. This argument was based on data collected in a survey of self-reported reasons for smoking and perceptions of the…
Information-Processing Analysis of Television Advertisement Recall
Laboratory research on information processing can be applied to television advertising by treating advertisements as information sources and viewers as information processors. Cognitive research suggests that auditory and visual information may be processed in separate systems and that the method adopted for reporting the recall of stored material can conflict with the storage mode to influence the amount of information apparently recalled. In th…
No prominent works on this page.
Information-Processing Analysis of Television Advertisement Recall
Laboratory research on information processing can be applied to television advertising by treating advertisements as information sources and viewers as information processors. Cognitive research suggests that auditory and visual information may be processed in separate systems and that the method adopted for reporting the recall of stored material can conflict with the storage mode to influence the amount of information apparently recalled. In th…
Health warnings and the addicted smoker
Ho (1989) has suggested that anti-smoking campaigns which emphasise the addictive nature of nicotine may be counterproductive. He argued that existing smokers may be encouraged to adopt the “addicted” label to justify their behaviour, and this could lead to an unintended reinforcement of their perception of the difficulty of quitting. This argument was based on data collected in a survey of self-reported reasons for smoking and perceptions of the…
Media Influence and Health (2 works) · Psychology (2 works) · Addiction (1 work) · Advertising (1 work) · Argument (complex analysis (1 work) · Association (psychology (1 work) · Behavioral Health and Interventions (1 work) · Clinical Psychology (1 work) · Clinical Psychology (1 work) · Cognition (1 work)