Ronald E McCarville
Biographic Data
| ID | 5857686 |
|---|---|
| NAME | Ronald E McCarville |
| GIVEN NAMES | Ronald E |
| FAMILY NAME | McCarville |
| SIGNATURE | MCCARVILLE R E |
| AFFILIATIONS | University of Waterloo |
| VERIFIED | No |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 31 |
| AUTHOR COUNT | 6 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1987 |
| LATEST PUBLICATION YEAR | 2005 |
| H-INDEX | 3 |
Altering Perceptions Through Repositioning
This research was conducted to examine the efficacy of repositioning public parks and recreation services in the public mind. Respondents were recruited at various venues throughout a large Canadian city and randomly assigned to one of five groups. After reading hypothetical newspaper format articles, respondents completed questionnaires investigating their beliefs, attitudes, and behavioral intentions regarding a local recreation agency's effort…
Service quality in hospitality organizations
The role of fairness in users’ assessments of first‐time fees for a public recreation service
User response to first‐time fees for public leisure services is not well understood. Although it is believed that fees decrease recreation participation, there is only mixed support for this assumption within the leisure literature. An emerging literature suggests that perceptions of fairness may play a critical role in determining client response to fees. A mail survey conducted among 1,405 visitors to public recreational day‐use areas across th…
An empirical investigation of the influence of cost information on willingness to pay for public aerobics classes
This study considers the way in which the consumer forms willingness‐to‐pay levels for a specific recreation service. An information processing perspective provides a framework within which social judgment and adaptation level theories are used to assess consumer response to questions regarding such willingness. The context under which valuation is made may influence this response and subsequent maximum willingness‐to‐pay levels. An experiment is…
Propositions addressing perceptions of reference price for public recreation services
The traditional economic model of supply and demand, which predicts that as price increases fewer consumers will decide to purchase, is incomplete because it ignores contextual and residual factors which influence consumers' perceptions. This paper suggests nine propositions which evolve from a review of the literature related to consumers' perceptions of reference price. The propositions are grouped under three headings: the roles of perception …
An Empirical Investigation of the Influence of Information on Reference Prices for Public Swimming Pools
The impact of supplying contextual information on the reference price for public swimming pools was investigated. Three randomly assigned groups received different information treatments and a control group received no information. The information given to the three treatment groups was (1) the cost of service delivery; (2) the price charged by a private competitor; and (3) both service delivery cost and the private competitor's price. Provision …
An Empirical Investigation of the Influence of Information on Reference Prices for Public Swimming Pools
The impact of supplying contextual information on the reference price for public swimming pools was investigated. Three randomly assigned groups received different information treatments and a control group received no information. The information given to the three treatment groups was (1) the cost of service delivery; (2) the price charged by a private competitor; and (3) both service delivery cost and the private competitor's price. Provision …
The role of fairness in users’ assessments of first‐time fees for a public recreation service
User response to first‐time fees for public leisure services is not well understood. Although it is believed that fees decrease recreation participation, there is only mixed support for this assumption within the leisure literature. An emerging literature suggests that perceptions of fairness may play a critical role in determining client response to fees. A mail survey conducted among 1,405 visitors to public recreational day‐use areas across th…
An empirical investigation of the influence of cost information on willingness to pay for public aerobics classes
This study considers the way in which the consumer forms willingness‐to‐pay levels for a specific recreation service. An information processing perspective provides a framework within which social judgment and adaptation level theories are used to assess consumer response to questions regarding such willingness. The context under which valuation is made may influence this response and subsequent maximum willingness‐to‐pay levels. An experiment is…
Propositions addressing perceptions of reference price for public recreation services
The traditional economic model of supply and demand, which predicts that as price increases fewer consumers will decide to purchase, is incomplete because it ignores contextual and residual factors which influence consumers' perceptions. This paper suggests nine propositions which evolve from a review of the literature related to consumers' perceptions of reference price. The propositions are grouped under three headings: the roles of perception …
Altering Perceptions Through Repositioning
This research was conducted to examine the efficacy of repositioning public parks and recreation services in the public mind. Respondents were recruited at various venues throughout a large Canadian city and randomly assigned to one of five groups. After reading hypothetical newspaper format articles, respondents completed questionnaires investigating their beliefs, attitudes, and behavioral intentions regarding a local recreation agency's effort…
Propositions addressing perceptions of reference price for public recreation services
The traditional economic model of supply and demand, which predicts that as price increases fewer consumers will decide to purchase, is incomplete because it ignores contextual and residual factors which influence consumers' perceptions. This paper suggests nine propositions which evolve from a review of the literature related to consumers' perceptions of reference price. The propositions are grouped under three headings: the roles of perception …
An Empirical Investigation of the Influence of Information on Reference Prices for Public Swimming Pools
The impact of supplying contextual information on the reference price for public swimming pools was investigated. Three randomly assigned groups received different information treatments and a control group received no information. The information given to the three treatment groups was (1) the cost of service delivery; (2) the price charged by a private competitor; and (3) both service delivery cost and the private competitor's price. Provision …
An empirical investigation of the influence of cost information on willingness to pay for public aerobics classes
This study considers the way in which the consumer forms willingness‐to‐pay levels for a specific recreation service. An information processing perspective provides a framework within which social judgment and adaptation level theories are used to assess consumer response to questions regarding such willingness. The context under which valuation is made may influence this response and subsequent maximum willingness‐to‐pay levels. An experiment is…
The role of fairness in users’ assessments of first‐time fees for a public recreation service
User response to first‐time fees for public leisure services is not well understood. Although it is believed that fees decrease recreation participation, there is only mixed support for this assumption within the leisure literature. An emerging literature suggests that perceptions of fairness may play a critical role in determining client response to fees. A mail survey conducted among 1,405 visitors to public recreational day‐use areas across th…
Service quality in hospitality organizations
Altering Perceptions Through Repositioning
This research was conducted to examine the efficacy of repositioning public parks and recreation services in the public mind. Respondents were recruited at various venues throughout a large Canadian city and randomly assigned to one of five groups. After reading hypothetical newspaper format articles, respondents completed questionnaires investigating their beliefs, attitudes, and behavioral intentions regarding a local recreation agency's effort…
Business (6 works) · Political science (6 works) · Public relations (5 works) · Economic and Environmental Valuation (4 works) · Economics (4 works) · Marketing (4 works) · Recreation (4 works) · Marketing (3 works) · Psychology (3 works) · Public economics (3 works)