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Moonsup Hyun

Biographic Data

ID5857936
NAMEMoonsup Hyun
GIVEN NAMESMoonsup
FAMILY NAMEHyun
SIGNATUREHYUN M
AFFILIATIONSDepartment of Business and Economics, School of Business & Justice, Utica University
ORCID0000-0002-8311-5414
VERIFIEDYes
TOTAL WORKS2
TOTAL CITATIONS13
WORKS AS AUTHOR2
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2023
LATEST PUBLICATION YEAR2025
H-INDEX1
  • Social Media Activity and Ticket Pricing

    Yo Han Lee, Yohan Lee et al.•ARTICLE•International Journal of Sport…•2025

    This study examined how the number of likes on X (formerly Twitter) affects ticket-pricing strategies in the Major League Baseball (MLB) secondary market. As organizations increasingly leverage social media to engage fans, understanding the relationship between online engagements and pricing decisions is essential for strategic revenue management. Because the secondary market operates as a fully demand-driven market that generates higher profits …

  • Esports gender diversity

    Anthony D Pizzo, Sangwon et al.•ARTICLE•Journal of Leisure Research•2023•Cited by: 13•References: 7

    Esports are a leading form of digital leisure. Esports offer salient career opportunities, ranging from professional players to roles in science, technology, engineering, and mathematics, fields where women have been traditionally underrepresented. Yet women are also underrepresented at the professional level in esports. This is particularly problematic as high-level competitors provide visible representation to inspire others, foregoing opportun…

  • Esports gender diversity

    Anthony D Pizzo, Sangwon et al.•ARTICLE•Journal of Leisure Research•2023•Cited by: 13•References: 7

    Esports are a leading form of digital leisure. Esports offer salient career opportunities, ranging from professional players to roles in science, technology, engineering, and mathematics, fields where women have been traditionally underrepresented. Yet women are also underrepresented at the professional level in esports. This is particularly problematic as high-level competitors provide visible representation to inspire others, foregoing opportun…

  • Esports gender diversity

    Anthony D Pizzo, Sangwon et al.•ARTICLE•Journal of Leisure Research•2023•Cited by: 13•References: 7

    Esports are a leading form of digital leisure. Esports offer salient career opportunities, ranging from professional players to roles in science, technology, engineering, and mathematics, fields where women have been traditionally underrepresented. Yet women are also underrepresented at the professional level in esports. This is particularly problematic as high-level competitors provide visible representation to inspire others, foregoing opportun…

  • Social Media Activity and Ticket Pricing

    Yo Han Lee, Yohan Lee et al.•ARTICLE•International Journal of Sport…•2025

    This study examined how the number of likes on X (formerly Twitter) affects ticket-pricing strategies in the Major League Baseball (MLB) secondary market. As organizations increasingly leverage social media to engage fans, understanding the relationship between online engagements and pricing decisions is essential for strategic revenue management. Because the secondary market operates as a fully demand-driven market that generates higher profits …

Computer Science (2 works) · Sociology (2 works) · Advertising (1 work) · Business (1 work) · Computer security (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Digital Games and Media (1 work) · Diversity (politics (1 work) · Impact of Technology on Adolescents (1 work) · Interpersonal communication (1 work)

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