Kum Seong Wan
Biographic Data
| ID | 5860507 |
|---|---|
| NAME | Kum Seong Wan |
| GIVEN NAMES | Kum Seong |
| FAMILY NAME | Wan |
| SIGNATURE | WAN K S |
| AFFILIATIONS | Institute of High Performance Computing |
| ORCID | 0000-0002-0754-8218 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 2 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Using interactive education materials to empower children to be future consumers of alternative proteins
The sound of music on the pocket
Influences of background music on consumer behavior have economic potential for businesses. However, the precise parameters for manipulating these effects have remained elusive. In this study, the impact of different genres of background music on consumer spending was examined in three branches each of both a Japanese-themed and a Mexican-themed restaurant chain in Singapore. Three music genre conditions (“pop,” “traditional,” “mix”) correspondin…
Re-examining dominance of categories in impression formation
We carried out tests of the first 2 premises of the Continuum Model (CM) of impression formation (Fiske & Neuberg, 1990). These premises predict that category information will in general be more influential than noncategory information, and that the fit of noncategorical attributes with the category is a major determinant of the relative influence of these types of information. Using stimuli that included sets of (a) text items only, and (b) comb…
Re-examining dominance of categories in impression formation
We carried out tests of the first 2 premises of the Continuum Model (CM) of impression formation (Fiske & Neuberg, 1990). These premises predict that category information will in general be more influential than noncategory information, and that the fit of noncategorical attributes with the category is a major determinant of the relative influence of these types of information. Using stimuli that included sets of (a) text items only, and (b) comb…
Re-examining dominance of categories in impression formation
We carried out tests of the first 2 premises of the Continuum Model (CM) of impression formation (Fiske & Neuberg, 1990). These premises predict that category information will in general be more influential than noncategory information, and that the fit of noncategorical attributes with the category is a major determinant of the relative influence of these types of information. Using stimuli that included sets of (a) text items only, and (b) comb…
The sound of music on the pocket
Influences of background music on consumer behavior have economic potential for businesses. However, the precise parameters for manipulating these effects have remained elusive. In this study, the impact of different genres of background music on consumer spending was examined in three branches each of both a Japanese-themed and a Mexican-themed restaurant chain in Singapore. Three music genre conditions (“pop,” “traditional,” “mix”) correspondin…
Using interactive education materials to empower children to be future consumers of alternative proteins
Psychology (2 works) · Advertising (1 work) · Agriculture Sustainability and Environmental Impact (1 work) · Animal species (1 work) · Appeal (1 work) · Art (1 work) · Business (1 work) · Cognitive psychology (1 work) · Computer Science (1 work) · Consumer behaviour (1 work)