DM Greenwell
Biographic Data
| ID | 5870235 |
|---|---|
| NAME | DM Greenwell |
| GIVEN NAMES | DM |
| FAMILY NAME | Greenwell |
| SIGNATURE | GREENWELL D |
| AFFILIATIONS | Drexel University |
| ORCID | 0000-0001-5090-5658 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 11 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2016 |
| LATEST PUBLICATION YEAR | 2016 |
| H-INDEX | 1 |
Branded fitness
This article develops a theory of branded fitness within the United States through a focus on two of its most visible examples: CrossFit and Bikram yoga. We argue that highly successful forms of branded fitness such as these give insight into the enormous power and permeation of branded sensibilities into everyday life – in this case, going so far as to inform how we relate to, and attempt to modify, our own bodies. However, we argue that a close…
Branded fitness
This article develops a theory of branded fitness within the United States through a focus on two of its most visible examples: CrossFit and Bikram yoga. We argue that highly successful forms of branded fitness such as these give insight into the enormous power and permeation of branded sensibilities into everyday life – in this case, going so far as to inform how we relate to, and attempt to modify, our own bodies. However, we argue that a close…
Branded fitness
This article develops a theory of branded fitness within the United States through a focus on two of its most visible examples: CrossFit and Bikram yoga. We argue that highly successful forms of branded fitness such as these give insight into the enormous power and permeation of branded sensibilities into everyday life – in this case, going so far as to inform how we relate to, and attempt to modify, our own bodies. However, we argue that a close…
Adventure Sports and Sensation Seeking (1 work) · Advertising (1 work) · Aesthetics (1 work) · Business (1 work) · Commodification (1 work) · Eating Disorders and Behaviors (1 work) · Economics (1 work) · Everyday life (1 work) · Focus (optics (1 work) · Law (1 work)