Myles Ethan Lascity
Biographic Data
| ID | 5870279 |
|---|---|
| NAME | Myles Ethan Lascity |
| GIVEN NAMES | Myles Ethan |
| FAMILY NAME | Lascity |
| SIGNATURE | LASCITY M E |
| AFFILIATIONS | Southern Methodist University |
| ORCID | 0000-0002-2627-7126 |
| VERIFIED | Yes |
| TOTAL WORKS | 14 |
| TOTAL CITATIONS | 2 |
| AUTHOR COUNT | 14 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 1 |
Displays of Expertise
Fashion and style are largely the products of discursive fields where individuals with varying degrees of power can dictate trends and “proper” manners of dressing. As with other fields, bloggers and influencers have increasingly challenged the traditional fashion media’s expertise. This paper seeks to explore how influencers who give male fashion advice construct and deploy their perceived expertise. To do so, this paper uses a Multimodal Critic…
Contextualizing clothing
Fashion Knowledge
Review of: Fashion Knowledge: Theories, Methods, Practices and Politics , Elke Gaugele and Monica Titton (eds) (2022) Bristol: Intellect Ltd., 200 pp., ISBN 978-1-78938-768-1, p/bk, $50.00
The Fashion Editrix in the U.S. Cinematic Imagination
Considering Fashion Journalism
Fashion journalism remains an under-researched and theorized form of media production; for example, writers still differ on whether there can be objective fashion news. As such, this paper examines the release of “Satan Shoes” by Lil Nas X and U.S.-based art collective MSCHF, using a liquid, critical discourse analysis. Understanding the fashion system is a complex web of intersecting social practices and institutions, this paper argues that fash…
Hazy shades of summer
Anti-Fashion Branding
Although technology has long been integral to the fashion system, executives from both Uniqlo and Allbirds are placing a renewed emphasis on it. In press interviews, company leaders argued that the clothing and shoemaker, respectively, are not fashion brands, but “technology” firms and their true competitors are the likes of Apple. Understanding that both fashion and branding are created from public discourse, this paper takes a critical discours…
Ghost signs at the mall
Research from both managerial branding and social semiotics has acknowledged the construction of space for retail establishments, while the experiential turn in brand practice has resulted in the more deliberate use of space to build identifiable characteristics across outlets. As a “retail apocalypse” has been sweeping across the U.S., forcing numerous chains and malls to close, these outlets often leave a host of brand-identifying materials beh…
Bro‐ing Up the Brand
Girls that wear Abercrombie & Fitch
Teen clothier Abercrombie & Fitch’s mix of shirtless associates, nightclub-like stores and risqué photography by Bruce Weber helped propel the brand into icon status. The brand’s name entered the popular lexicon as a synonym for cool and even received a memorable call out in LFO’s pop song, “Summer Girls.” This paper explores the interplay in aesthetics between A &F Quarterly, the brand’s popular magazine-catalog hybrid, and popular music videos …
Toward the Study of Framing Found in Music Journalism
While the conventional course of media framing research is to focus on political communication, this essay explores the boundaries of framing and its promise for studying the alternative domain of music journalism. We examine characteristics of music journalism and of framing within it, establishing the reason and potential in connecting the two concepts. We also review research about music journalism, show how framing research has been applied o…
Oscar PR Girl
This project examines how the social media persona Oscar PR Girl was constructed and humanized as a luxury brand identity for Oscar de la Renta. To understand this issue, the article considers branding literature focused on luxury brand marketing via social media, then details a textual analysis of Oscar PR Girl content across three social media accounts (Instagram, Twitter and Pinterest) between 1 February and 31 March 2015. The findings of this…
Brand Tangents
This exploratory study crosses discussions from semiotics and promotional culture to explore how consumers make sense of an unknown brand. Using Uniqlo, the Japanese retailer of specialty apparel, as a lens, it is possible to examine how consumers make sense of unknown brands prior to the reification of an “image” or “personality.” Uniqlo makes an apt case study since the brand has been making a concerted effort to grow across the US retail lands…
Cool” Workings
As Japanese retailer Uniqlo expands across the USA, it has been building its brand identity in a multitude of ways. Flagship store experiences, athlete sponsorships, online videos, and sponsored articles have worked to raise Uniqlo’s name recognition and promote its simple, trendy designs. This paper explores Uniqlo from the human aspect, specifically how consumers engage with and help shape the brand. Scholars have noted that consumers and worke…
Toward the Study of Framing Found in Music Journalism
While the conventional course of media framing research is to focus on political communication, this essay explores the boundaries of framing and its promise for studying the alternative domain of music journalism. We examine characteristics of music journalism and of framing within it, establishing the reason and potential in connecting the two concepts. We also review research about music journalism, show how framing research has been applied o…
Oscar PR Girl
This project examines how the social media persona Oscar PR Girl was constructed and humanized as a luxury brand identity for Oscar de la Renta. To understand this issue, the article considers branding literature focused on luxury brand marketing via social media, then details a textual analysis of Oscar PR Girl content across three social media accounts (Instagram, Twitter and Pinterest) between 1 February and 31 March 2015. The findings of this…
Brand Tangents
This exploratory study crosses discussions from semiotics and promotional culture to explore how consumers make sense of an unknown brand. Using Uniqlo, the Japanese retailer of specialty apparel, as a lens, it is possible to examine how consumers make sense of unknown brands prior to the reification of an “image” or “personality.” Uniqlo makes an apt case study since the brand has been making a concerted effort to grow across the US retail lands…
Cool” Workings
As Japanese retailer Uniqlo expands across the USA, it has been building its brand identity in a multitude of ways. Flagship store experiences, athlete sponsorships, online videos, and sponsored articles have worked to raise Uniqlo’s name recognition and promote its simple, trendy designs. This paper explores Uniqlo from the human aspect, specifically how consumers engage with and help shape the brand. Scholars have noted that consumers and worke…
Girls that wear Abercrombie & Fitch
Teen clothier Abercrombie & Fitch’s mix of shirtless associates, nightclub-like stores and risqué photography by Bruce Weber helped propel the brand into icon status. The brand’s name entered the popular lexicon as a synonym for cool and even received a memorable call out in LFO’s pop song, “Summer Girls.” This paper explores the interplay in aesthetics between A &F Quarterly, the brand’s popular magazine-catalog hybrid, and popular music videos …
Toward the Study of Framing Found in Music Journalism
While the conventional course of media framing research is to focus on political communication, this essay explores the boundaries of framing and its promise for studying the alternative domain of music journalism. We examine characteristics of music journalism and of framing within it, establishing the reason and potential in connecting the two concepts. We also review research about music journalism, show how framing research has been applied o…
Bro‐ing Up the Brand
Hazy shades of summer
Anti-Fashion Branding
Although technology has long been integral to the fashion system, executives from both Uniqlo and Allbirds are placing a renewed emphasis on it. In press interviews, company leaders argued that the clothing and shoemaker, respectively, are not fashion brands, but “technology” firms and their true competitors are the likes of Apple. Understanding that both fashion and branding are created from public discourse, this paper takes a critical discours…
Ghost signs at the mall
Research from both managerial branding and social semiotics has acknowledged the construction of space for retail establishments, while the experiential turn in brand practice has resulted in the more deliberate use of space to build identifiable characteristics across outlets. As a “retail apocalypse” has been sweeping across the U.S., forcing numerous chains and malls to close, these outlets often leave a host of brand-identifying materials beh…
Fashion Knowledge
Review of: Fashion Knowledge: Theories, Methods, Practices and Politics , Elke Gaugele and Monica Titton (eds) (2022) Bristol: Intellect Ltd., 200 pp., ISBN 978-1-78938-768-1, p/bk, $50.00
The Fashion Editrix in the U.S. Cinematic Imagination
Considering Fashion Journalism
Fashion journalism remains an under-researched and theorized form of media production; for example, writers still differ on whether there can be objective fashion news. As such, this paper examines the release of “Satan Shoes” by Lil Nas X and U.S.-based art collective MSCHF, using a liquid, critical discourse analysis. Understanding the fashion system is a complex web of intersecting social practices and institutions, this paper argues that fash…
Displays of Expertise
Fashion and style are largely the products of discursive fields where individuals with varying degrees of power can dictate trends and “proper” manners of dressing. As with other fields, bloggers and influencers have increasingly challenged the traditional fashion media’s expertise. This paper seeks to explore how influencers who give male fashion advice construct and deploy their perceived expertise. To do so, this paper uses a Multimodal Critic…
Contextualizing clothing
Sociology (14 works) · Art (11 works) · Fashion and Cultural Textiles (11 works) · Advertising (10 works) · Business (10 works) · Political science (10 works) · Aesthetics (9 works) · Law (7 works) · Clothing (6 works) · History (6 works)