Graham P Gladden
Biographic Data
| ID | 5884578 |
|---|---|
| NAME | Graham P Gladden |
| GIVEN NAMES | Graham P |
| FAMILY NAME | Gladden |
| SIGNATURE | GLADDEN G P |
| AFFILIATIONS | Liverpool John Moores University |
| ORCID | 0000-0001-9361-5191 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 1 |
Post Second World War trans-Atlantic travel for business and pleasure
Over time the shipping lines grew to see the Atlantic as their own: a space they controlled in terms of the travellers’ experience. Following the end of the Second World War, UK-based Cunard (one of the largest passenger lines) sought to re-establish business very much as in the 1930s. The emergent airline industry used the language and imagery of the shipping lines to build their customer base whilst making much of the benefits of shorter crossi…
Marketing Ocean Travel
The Cunard shipping line regarded itself as the premier provider of transatlantic passenger transport. As the structure of society on both sides of the Atlantic changed between 1910 and 1940 the company sought to maintain its market amongst the richest of society whilst attracting new passengers from the emerging middle class. Accordingly, Cunard adjusted its marketing in advertisements, brochures, promotional films and ship designs. Two passenge…
Marketing Ocean Travel
The Cunard shipping line regarded itself as the premier provider of transatlantic passenger transport. As the structure of society on both sides of the Atlantic changed between 1910 and 1940 the company sought to maintain its market amongst the richest of society whilst attracting new passengers from the emerging middle class. Accordingly, Cunard adjusted its marketing in advertisements, brochures, promotional films and ship designs. Two passenge…
Marketing Ocean Travel
The Cunard shipping line regarded itself as the premier provider of transatlantic passenger transport. As the structure of society on both sides of the Atlantic changed between 1910 and 1940 the company sought to maintain its market amongst the richest of society whilst attracting new passengers from the emerging middle class. Accordingly, Cunard adjusted its marketing in advertisements, brochures, promotional films and ship designs. Two passenge…
Post Second World War trans-Atlantic travel for business and pleasure
Over time the shipping lines grew to see the Atlantic as their own: a space they controlled in terms of the travellers’ experience. Following the end of the Second World War, UK-based Cunard (one of the largest passenger lines) sought to re-establish business very much as in the 1930s. The emergent airline industry used the language and imagery of the shipping lines to build their customer base whilst making much of the benefits of shorter crossi…
Advertising (2 works) · Business (2 works) · Marketing (2 works) · Marketing (2 works) · Political science (2 works) · Aviation Industry Analysis and Trends (1 work) · Class (philosophy (1 work) · Competition (biology (1 work) · Competitor analysis (1 work) · Computer Science (1 work)