S Balaji
Biographic Data
| ID | 5895041 |
|---|---|
| NAME | S Balaji |
| GIVEN NAMES | S |
| FAMILY NAME | Balaji |
| SIGNATURE | BALAJI S |
| AFFILIATIONS | Chennai Mathematical Institute |
| ORCID | 0000-0002-0557-4623 |
| VERIFIED | Yes |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 2 |
| AUTHOR COUNT | 8 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2009 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
The Future of Digital Branding Through Generative Media
A major change in digital branding in the future is the accelerated generation of generative media which includes image creation and video making, and audio creation and narrative systems founded on text. As expanding brands operate within algorithmic, hyper-personal and interacting space, generative technologies present unmatched potential in the creation of dynamic, responsive and emotionally charged brand experiences. In this paper, the concep…
Predicting Audience Engagement in Digital Campaigns Using Ai
The accelerated growth of digital media platform has increased competition in regards to attention to the audience and correct forecasting of the level of engagement of the audience becomes an extremely important problem to marketers, cultural organizations, and creative industries. Conventional analytics are based on post-campaign assessment and descriptive metrics, which do not provide much assistance in proactive decision-making in dynamic dig…
Thank You to Reviewers
Assessment of Community Behavior and Covid-19 Transmission during Festivities in India
In India during the first wave of COVID-19 infection, the authorities were concerned about the advent of the festive season, which could lead to a surge in cases of SARS-CoV-2 infection. The present study attempted to assess the socio-behavioral aspects of COVID-appropriate behavior (CAB) at individual and community levels, and their impact on the transmission of COVID-19 during festivities in India. Media scanning was conducted to qualitatively …
Nilanjan Ghosh, Pranab Mukhopadhyay, Amita Shah and Manoj Panda
Protein Kolam
Any detailed discussion of protein function inevitably involves protein structure. In this article, a visual representation intended to allow the artistic interpretation of protein structure data is presented. The authors have simplified the representation of proteins through the use of the traditional South Indian folk art kolam. This artistic representation presents an interesting means for understanding complicated protein folds. The work pres…
Biomorphic Presentation of Proteins
The author's biomorphic presentations of proteins are intended to promote the understanding of protein structure by analogy with living organisms. The understanding of a protein's structure is necessary to the understanding of its function. The analogies discussed in this paper can be used to understand the structure-function relationship; they convey the structural and functional information aesthetically. The biomorphic representation of protei…
Fruit extracts of Momordica charantia potentiate glucose uptake and up-regulate Glut-4, PPARγ and PI3K
Biomorphic Presentation of Proteins
The author's biomorphic presentations of proteins are intended to promote the understanding of protein structure by analogy with living organisms. The understanding of a protein's structure is necessary to the understanding of its function. The analogies discussed in this paper can be used to understand the structure-function relationship; they convey the structural and functional information aesthetically. The biomorphic representation of protei…
Fruit extracts of Momordica charantia potentiate glucose uptake and up-regulate Glut-4, PPARγ and PI3K
Protein Kolam
Any detailed discussion of protein function inevitably involves protein structure. In this article, a visual representation intended to allow the artistic interpretation of protein structure data is presented. The authors have simplified the representation of proteins through the use of the traditional South Indian folk art kolam. This artistic representation presents an interesting means for understanding complicated protein folds. The work pres…
Biomorphic Presentation of Proteins
The author's biomorphic presentations of proteins are intended to promote the understanding of protein structure by analogy with living organisms. The understanding of a protein's structure is necessary to the understanding of its function. The analogies discussed in this paper can be used to understand the structure-function relationship; they convey the structural and functional information aesthetically. The biomorphic representation of protei…
Nilanjan Ghosh, Pranab Mukhopadhyay, Amita Shah and Manoj Panda
Assessment of Community Behavior and Covid-19 Transmission during Festivities in India
In India during the first wave of COVID-19 infection, the authorities were concerned about the advent of the festive season, which could lead to a surge in cases of SARS-CoV-2 infection. The present study attempted to assess the socio-behavioral aspects of COVID-appropriate behavior (CAB) at individual and community levels, and their impact on the transmission of COVID-19 during festivities in India. Media scanning was conducted to qualitatively …
Thank You to Reviewers
The Future of Digital Branding Through Generative Media
A major change in digital branding in the future is the accelerated generation of generative media which includes image creation and video making, and audio creation and narrative systems founded on text. As expanding brands operate within algorithmic, hyper-personal and interacting space, generative technologies present unmatched potential in the creation of dynamic, responsive and emotionally charged brand experiences. In this paper, the concep…
Predicting Audience Engagement in Digital Campaigns Using Ai
The accelerated growth of digital media platform has increased competition in regards to attention to the audience and correct forecasting of the level of engagement of the audience becomes an extremely important problem to marketers, cultural organizations, and creative industries. Conventional analytics are based on post-campaign assessment and descriptive metrics, which do not provide much assistance in proactive decision-making in dynamic dig…
Computer Science (3 works) · Medicine (3 works) · Biology (2 works) · Evolutionary biology (2 works) · Function (biology) (2 works) · Genetics, Bioinformatics, and Biomedical Research (2 works) · Philosophy (2 works) · Political science (2 works) · Psychology (2 works) · Representation (politics) (2 works)